{"product_id":"soner-duo-linne-doctors-watch","title":"Duo Linné | Rectangular Watch | Doctor's Watch","description":"\u003cp\u003e\u003cem\u003ePre-orders are not binding, but should demand exceed the 100 pieces, they will be fulfilled in the order they were received.\u003c\/em\u003e\u003c\/p\u003e\u003cblockquote\u003e\u003cp\u003e\"Some watches were made to be admired. This one was made to impress.\"\u003cbr\u003e\/Freddie\u003c\/p\u003e\u003c\/blockquote\u003e\u003cp\u003eThis is the next chapter for SÖNER: our first ever Doctor's Watch. A watch built around a single, purposeful idea, a dial you can read in an instant and seconds you can count on.\u003c\/p\u003e\u003cp\u003eThe Duo Linné is the clearest expression of that idea. A polished steel case with a white dial, where both dials are drawn in black on white and nothing stands between you and the reading. It is the version closest to the instruments that started the category.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePlease note: the images shown on this page are 3D renderings and early prototypes. The final design is subject to change as the project develops, and that is exactly the journey you will be following in the series.\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eTwo dials, one purpose\u003c\/h2\u003e\u003cp\u003eIn the late 1920s and early 1930s, the doctor's watch was one of the most respected instruments a professional could wear. A rectangular case, a clean main dial, and a large separate seconds sub-dial that let a physician measure a patient's pulse at a glance. Two dials, one purpose: precision in service of care.\u003c\/p\u003e\u003cp\u003eThe Duo brings that idea into the present. It unites the quiet authority of the original 1930s instruments, the clean lines of modern Swedish design, and the twin-dial layout that defined the category from the very beginning.\u003c\/p\u003e\u003cp\u003eSeparating the two dials is harder than it looks. Standard movements place the small seconds barely six millimetres from the centre, which is why most twin-dial watches look crowded. Reaching the spacing this design calls for means adding a gear train on the dial side that carries the hours and minutes upward, away from the seconds. It is a solution built into the movement rather than two movements hidden in one case.\u003c\/p\u003e\u003ch2\u003eNamed after Carl von Linné\u003c\/h2\u003e\u003cp\u003eEach model in the collection carries the name of a great Swedish scientist, a tribute to observation, patience, and the discipline of getting things exactly right. These are the same virtues that define good watchmaking.\u003c\/p\u003e\u003cp\u003eCarl von Linné gave the natural world a system. He looked closely at what everyone else had walked past, and built an order so clear that we still use it three centuries later. A white dial read in black is the same instinct: remove everything that is not information.\u003c\/p\u003e\u003ch2\u003eFour variations\u003c\/h2\u003e\u003cp\u003eThe Doctor's Watch will be offered in four variations, each named after a great Swedish scientist. Three are already decided: the \u003cstrong\u003eNobel\u003c\/strong\u003e, a gold case with a black dial; the \u003cstrong\u003eLinné\u003c\/strong\u003e, a polished steel case with a white dial; and the \u003cstrong\u003eCelsius\u003c\/strong\u003e, creator of the temperature scale.\u003c\/p\u003e\u003cp\u003eThe fourth, the \u003cstrong\u003eBerzelius\u003c\/strong\u003e, father of modern chemistry, will be designed by you. Through a giveaway competition on our social channels, our community will help shape its final look, and the winner will take home one of the first 100 numbered pieces. Details will be announced as the project unfolds.\u003c\/p\u003e\u003ch2\u003eA numbered first edition, 100 pieces only\u003c\/h2\u003e\u003cp\u003eThe first production run is limited to 100 watches, each engraved with its own unique serial number. These 100 pieces will forever be the first Söner Doctor's Watches ever made. If demand is strong a second batch will follow, but it will never be part of the first hundred.\u003c\/p\u003e\u003ch2\u003eFollow the build\u003c\/h2\u003e\u003cp\u003eJust like the Tank project, you will be able to follow the entire journey, from first sketches and 3D renderings to the final launch. Every design decision, every prototype, every setback and solution will be documented in a YouTube series that I will update here as the project unfolds.\u003c\/p\u003e\u003ch2\u003eThe launch\u003c\/h2\u003e\u003cp\u003eThe Söner Duo Linné is now open for pre-order. On this page you have two options.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne.\u003c\/strong\u003e Secure one of the first 100 numbered pieces ever produced and lock in the lowest price this model will be offered at. You will be asked to choose your variation and strap closer to launch.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTwo.\u003c\/strong\u003e Join the VIP list to follow the project closely and receive priority access ahead of the public release, including an invitation to an exclusive pre-launch event.\u003c\/p\u003e\u003cp\u003eThe official launch is scheduled for early 2027. If you want to be among the first, pre-order now or sign up below. You will receive ongoing project updates, new episode releases, and all launch details as they are announced.\u003c\/p\u003e\u003cp\u003eSöner Duo Linné.\u003cbr\u003eWear the difference.\u003c\/p\u003e\u003cp\u003e\/Freddie Palmgren\u003cbr\u003eFounder \u0026amp; CEO\u003cbr\u003e\u003ca href=\"mailto:info@sonerwatches.com\"\u003einfo@sonerwatches.com\u003c\/a\u003e\u003c\/p\u003e","brand":"Söner Watches","offers":[{"title":"Default Title","offer_id":55243134697811,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1429\/8644\/files\/Soner_Duo_Linne_Steel_-_rectangular_doctor_watch_2d766c67-8039-4b5b-94f0-b85a7854be62.png?v=1791376954","url":"https:\/\/sonerwatches.com\/en-jp\/products\/soner-duo-linne-doctors-watch","provider":"The Rectangular Watch Brand | Söner Watches","version":"1.0","type":"link"}