{"product_id":"soner-dr-watch","title":"The Söner Doctor's Watch Pre-order","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003e\u003cstrong\u003ePre-orders are not binding, but should demand exceed the 100 pieces, they will be fulfilled in the order they were received!\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003e\"Some watches were made to be admired. This one was made to impress.\"\u003c\/em\u003e\u003cbr\u003e\/Freddie\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThis is the next chapter for Söner: our first ever Doctor's Watch. A watch built around a single, purposeful idea - a dial you can read in an instant, and seconds you can count on.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003ePlease note: the images shown on this page are 3D renderings and early prototypes. The final design is subject to change as the project develops, that's exactly the journey you'll be following in the series.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eIn the late 1920s and early 1930s, the doctor's watch was one of the most respected instruments a professional could wear. A rectangular case, a clean main dial, and a large, separate seconds sub-dial that let a physician measure a patient's pulse at a glance. Two dials, one purpose: precision in service of care.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eOur Doctor's Watch brings that idea into the present. It unites the quiet authority of the original 1930s instruments, the clean lines of modern Swedish design, and the twin-dial layout that defined the category from the very beginning.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eAnd just like the Tank project, you'll be able to follow the entire journey, from first sketches and 3D renderings to the final launch. Every design decision, every prototype, every setback and solution will be documented in a YouTube series that I'll update here as the project unfolds.\u003c\/p\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\"\u003eInspired by Swedish scientists\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eEach model in the collection carries the name of a great Swedish scientist, Nobel, Linné, Celsius, and Berzelius, a tribute to observation, patience, and the discipline of getting things exactly right. These are the same virtues that define good watchmaking. Every watch in this series carries that spirit in its geometry.\u003c\/p\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\"\u003eFour variations\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Doctor's Watch will be offered in four variations, each named after a great Swedish scientist. Three are already decided: the \u003cstrong\u003eNobel\u003c\/strong\u003e (inventor and founder of the Nobel Prize) - a gold case with a black dial; the \u003cstrong\u003eLinné\u003c\/strong\u003e (father of modern taxonomy) - a polished silver case with a silver dial; and the \u003cstrong\u003eCelsius\u003c\/strong\u003e (creator of the temperature scale) - a polished steel case with a porcelain white dial.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe fourth, the \u003cstrong\u003eBerzelius\u003c\/strong\u003e (father of modern chemistry), will be designed by you. Through a giveaway competition on our social media channels, our community will help shape its final look - and the winner will take home one of the first 100 numbered pieces. Details will be announced as the project unfolds.\u003c\/p\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\"\u003eA numbered first edition - 100 pieces only\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe first production run is limited to 100 watches, each engraved with its own unique serial number. These 100 pieces will forever be the first Söner Doctor's Watches ever made. If demand is strong, a second batch will follow - but it will never be part of the first hundred.\u003c\/p\u003e\n\u003ch2 class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Launch\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Söner Doctor's Watch is now open for pre-order.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eOn this page, you have two options.\u003c\/p\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eYou can secure one of the first 100 numbered pieces ever produced and lock in the lowest price this model will be offered at. Note! You will be asked to choose your variation and strap closer to launch!\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eYou can join the VIP list to follow the project closely and receive priority access ahead of the public release, including an invitation to an exclusive pre-launch event.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe official launch is scheduled for early 2027. If you want to be among the first, pre-order now or sign up below. You will receive ongoing project updates, new episode releases, and all launch details as they are announced.\u003c\/p\u003e\n\u003ch3 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePre-launch price $[900–1,100] USD Tax \u0026amp; shipping incl.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\/Freddie Palmgren\u003cbr\u003eFounder \u0026amp; CEO\u003cbr\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"mailto:info@sonerwatches.com\"\u003einfo@sonerwatches.com\u003c\/a\u003e\u003c\/p\u003e","brand":"Söner Watches","offers":[{"title":"Default Title","offer_id":54214507790675,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1429\/8644\/files\/Hiddencrown.png?v=1783347966","url":"https:\/\/sonerwatches.com\/it-it\/products\/soner-dr-watch","provider":"The Rectangular Watch Brand | Söner Watches","version":"1.0","type":"link"}