square watch legacy express brushed gold white dialsquare watch legacy Chrysler polished steel white dialsquare watch legacy waldorf polished gold black dial


Welcome to Söner Watches, the home of truly unique and stylish timepiecesOur distinctive square design and lifetime warranty set us apart.

At a time when the majority of watches available in the world conform to a round or roundish design, we are proud to present a game-changing alternative.

To our knowledge, SÖNER watches is the only watch brand in the world to exclusively offer square watches. We take pride in our commitment to innovation and uniqueness

Our offering stands out with its distinctive, non-traditional square design and sets ourselves apart with a bold, 98% deviation from the norm.

We invite you to explore our collection and find the perfect square watch that reflects your personal style. Join us in defying the norm and make a statement with your Söner watch.


Characteristics of our watches

At SÖNER, we believe a true go-to watch must have more than just a unique design and a radiant dial.

We will never compromise on versatility, comfort, durability and quality.


Your watch should always exude style, no matter the setting. At SÖNER, our versatile watches boast a sleek design that looks great with both formalwear and swimwear. Our quick-release straps offer added versatility and our timepieces are water-resistant between 5 to 10 atm, making them suitable for daily wear.


At SÖNER, we understand the importance of finding the right size and fit for a watch. Too big and bulky, or too delicate and dainty, can detract from its overall appeal. Our timepieces are expertly crafted with a balanced size, adjustable straps, and an arched back case for comfort and a flawless fit under any cuff.


A go-to watch must be durable to withstand daily wear and tear. At SÖNER, we use premium stainless steel (surgical steel) and scratch-resistant sapphire glass for optimal durability. Our commitment to quality and customer satisfaction is backed by our money-back guarantee.

Swedish Quality:

Inspired by the Swedish tradition of design and quality, SÖNER was born on the Swedish west coast. Sweden's reputation for excellence, seen in brands like IKEA, Spotify, Minecraft, Volvo, and H&M, informs our approach to producing exceptional watches.

Inspired by the past, designed for the future

SÖNER was founded by Freddie Palmgren with a vision to truly expand the Art Deco style in to the watch industry. Originating in France during World War I, Art Deco is a celebration of modernism and elegance characterized by geometric designs, rectangular shapes, and a sleek sophistication. A century later, its popularity continues to grow, making SÖNER the perfect embodiment of this timeless style.

Geometric designs, which were the hallmark of the Art Deco era, lend themselves really well to watchmaking. The major characteristics of the Art Deco style include:

  • Heavy geometric influences
  • Rectangular shapes
  • Straight lines
  • Vibrant colors
  • Streamlined and sleek forms
  • Stepped forms

Art deco inspired watches from SÖNER

Our watches are a masterful fusion of historical and contemporary watchmaking.

Our timepieces are inspired by the iconic art deco skyscrapers of New York City, the Empire State Building and the Chrysler Building. Experience the stepped form of the Empire State and the sunburst roof and panels of the Chrysler, brought together in perfect harmony by SÖNER.


It is said that Walter Chrysler and John Jakob Raskob engaged in a competition to see who could build the tallest skyscraper, and while the Empire State Building emerged victorious in 1931, but with SÖNER watches, you'll always have the best of both iconic buildings on your wrist.

The name SÖNER

SÖNER, meaning "sons" in Swedish, was founded by Freddie Palmgren in response to the monotony of round-shaped watches.

The brand symbolizes the strong bond between Freddie and his sons, William and Widar, showcased through the intertwined S and W in the logo and the three dots representing Freddie and his sons. SÖNER embodies family heritage and the concept of a timepiece to be treasured for generations.  

SÖNER - square watches online



Yes, taking pride in the originality of our products, we guarantee that each SÖNER timepiece is built with carefully selected materials and skillful craftsmanship to fit all the needs of a high quality timepiece.

Your watch is covered by a full International sales Warranty against any manufacturing defect during your whole liftetime.

If you suspect your item is faulty please return it to us at your earliest convenience. Our returns address is as follows:

SÖNER Returns
Lerbergsv. 126
434 95 Kungsbacka

Note! Contact us before you return your watch.

Contact information:

Our team is here to help you with any queries you may have.

Please use the (contact form) to get in touch with us, and we'll do our best to provide a satisfactory solution to your query.

Alternatively, you can email us directly, and one of our team members will respond to you shortly. E-mail:

We understand that choosing the right watch can be a daunting task. Here
are some tips to help you make an informed decision.

Budget: If affordability is a top priority, consider the Legacy collection, which offers high-quality watches at an affordable price point.

Movement: Decide on the type of movement you prefer. The Legacy collection features quartz movement, which is known for its accuracy and low maintenance, while the Momentum collection boasts automatic (self-winding) movement, which is powered by the movement of your wrist and requires no battery.

Water resistance: Determine the level of water resistance you require. The Legacy collection is water-resistant up to 5 ATM (50 meters), suitable for both showering and swimming. On the other hand, the Momentum collection is water-resistant up to 10 ATM (100 meters), making it suitable for all water activities, including scuba diving.

Dial color: We offer a variety of dial colors, such as black, white, green, red and blue. Consider your personal style and how the color will complement your outfits.

Steel finish: Choose between polished or brushed steel finishes based on your personal preference. Polished steel gives a sleek and shiny look, while brushed steel provides a more subtle, matte finish.

Don't hesitate to reach out to our customer service team if you have any questions or need further assistance in selecting
the ideal watch.

To ensure that you choose the correct watch strap size, you will need to measure the circumference of your wrist. Simply take a flexible tape measure and wrap it snugly around your wrist, just below the bone. Note the measurement in inches or centimeters, and refer to the watch strap size provided on the order form to determine the appropriate strap length for your wrist size.

Our webpage is designed to provide you with comprehensive and up-to-date information about our products. From detailed specifications to user manuals and guides, we are committed to providing you with the highest level of quality and accuracy in all of our content.

Link to: Manuals and specifications

We provide FREE global shipping services that include insurance coverage and traceability for all parcels.

You can find your tracking number in your order confirmation e-mail.

The shipping time for different regions is as follows:
Europe, 3-4 business days
USA/Canada, 6-7 business days
South America, 7-9 business days
Australia/Asia, 7-9 business days
Africa, 7-9 business days

Yes, new, used, or broken, 100% Money back guarantee!

We’ve spent countless hours developing and refining our products - we know you’ll love them. However, we understand this might be your first time buying from us.

We want you to feel 100% comfortable in your purchase, so your order is covered in-full by our 100% MONEY BACK guarantee.

If you aren’t happy with any product you buy from us, let us know within 30 days of purchase by contacting us at

We’ll confirm your order, then provide you instructions to return your product to us, new, used, or broken. Once we receive it, we’ll give you a 100% refund. It’s that simple!

No, please be advised that taxes may apply when purchasing watches from our store. These taxes are determined by your country's regulations and are not included in the listed price of the watch. We recommend consulting with your local tax authority or customs office for more information on applicable taxes and fees.

You can always contact us at and we will be happy to help you.

Our watch dimensions vary depending on the specific model.
This information is located on the product page under the "Description" tab.

Info bite:
The Legacy and Momemtum watches: 45*35*11mm
The Nostaliga: 40*28*0,8mm

If you have any questions regarding the dimensions of our watches, please do not hesitate to contact our customer service team. We are always happy to assist you with any queries you may have. CLICK HERE

Yes, all of our watches are water-resistant to 5 atm or 10 atm.

Both the Legacy and Momentum collections are tough timepieces with water resistance of 5atm (Legacy) or 10atm (Momentum), making them suitable for swimming, snorkeling and scuba diving. There's no need to be concerned about leaks or condensation.

For ultimate quality and performance, our square watches feature a stainless steel (surgical steel) case. Surgical steel is used in biomedical applications because of its superior corrosion resistance.

We use premium Japanese movements that have been chosen for their precision, durability, service availability, and environmental friendliness.

The Legacy collection features Citizen's cal. 2035, which is known for its robustness, 3-year battery life, and precision, while the Momentum collection features Citizen's premium automatic, Cal. 9039, which has a 42-hour run time and -10+30 sec per day accuracy.

Sapphire glass with an anti-reflective coating that is scratch resistant.

All of our watches have a single domed sapphire glass for a clear and scratch-resistant view of the time. After diamond, sapphire is the second hardest natural material!

In addition to that all of our square watches have 5 layers of anti-reflective (AR) coating, which reduces glare and reflections for unrivaled visibility. A one-of-a-kind feature for watches in this price range.

Yes, all of our timepieces have luminous hands and markers.

In fact, we use the Swiss watch industry's preferred pigment, Swiss C3 Super-LumiNova®, which is highly durable, temperature-resistant, and environmentally friendly.

This is a very unique feature in this price range.