Pre-orders are not binding, but should demand exceed the 100 pieces, they will be fulfilled in the order they were received.

"Some watches were made to be admired. This one was made to impress."
/Freddie

This is the next chapter for SÖNER: our first ever Doctor's Watch. A watch built around a single, purposeful idea, a dial you can read in an instant and seconds you can count on.

The Duo Nobel is the gold expression of that idea. A gold case with a black dial, where the twin dials are drawn in gold against darkness and the whole watch reads as an instrument made for evening rather than for the ward.

Please note: the images shown on this page are 3D renderings and early prototypes. The final design is subject to change as the project develops, and that is exactly the journey you will be following in the series.

Two dials, one purpose

In the late 1920s and early 1930s, the doctor's watch was one of the most respected instruments a professional could wear. A rectangular case, a clean main dial, and a large separate seconds sub-dial that let a physician measure a patient's pulse at a glance. Two dials, one purpose: precision in service of care.

The Duo brings that idea into the present. It unites the quiet authority of the original 1930s instruments, the clean lines of modern Swedish design, and the twin-dial layout that defined the category from the very beginning.

Separating the two dials is harder than it looks. Standard movements place the small seconds barely six millimetres from the centre, which is why most twin-dial watches look crowded. Reaching the spacing this design calls for means adding a gear train on the dial side that carries the hours and minutes upward, away from the seconds. It is a solution built into the movement rather than two movements hidden in one case.

Named after Alfred Nobel

Each model in the collection carries the name of a great Swedish scientist, a tribute to observation, patience, and the discipline of getting things exactly right. These are the same virtues that define good watchmaking.

Alfred Nobel held 355 patents and founded the prize that still carries his name. He was an inventor who understood that what you leave behind matters more than what you make. Gold and black felt like the right way to carry that.

Four variations

The Doctor's Watch will be offered in four variations, each named after a great Swedish scientist. Three are already decided: the Nobel, a gold case with a black dial; the Linné, a polished steel case with a white dial; and the Celsius, creator of the temperature scale.

The fourth, the Berzelius, father of modern chemistry, will be designed by you. Through a giveaway competition on our social channels, our community will help shape its final look, and the winner will take home one of the first 100 numbered pieces. Details will be announced as the project unfolds.

A numbered first edition, 100 pieces only

The first production run is limited to 100 watches, each engraved with its own unique serial number. These 100 pieces will forever be the first Söner Doctor's Watches ever made. If demand is strong a second batch will follow, but it will never be part of the first hundred.

Follow the build

Just like the Tank project, you will be able to follow the entire journey, from first sketches and 3D renderings to the final launch. Every design decision, every prototype, every setback and solution will be documented in a YouTube series that I will update here as the project unfolds.

The launch

The Söner Duo Nobel is now open for pre-order. On this page you have two options.

One. Secure one of the first 100 numbered pieces ever produced and lock in the lowest price this model will be offered at. You will be asked to choose your variation and strap closer to launch.

Two. Join the VIP list to follow the project closely and receive priority access ahead of the public release, including an invitation to an exclusive pre-launch event.

The official launch is scheduled for early 2027. If you want to be among the first, pre-order now or sign up below. You will receive ongoing project updates, new episode releases, and all launch details as they are announced.

Söner Duo Nobel.
Wear the difference.

/Freddie Palmgren
Founder & CEO
info@sonerwatches.com