SÖNER's Library of Inspiration

Welcome to our watch blog, a dedicated space where passion for watches meets the story of our brand.
Dive into the world of design, expert craftsmanship, and the unique character of rectangular timepieces.

Patek Philippe Gondolo: Where Art Deco Meets the Highest Watchmaking

Patek Philippe Gondolo Rectangular Watch History

Patek Philippe requires little introduction. Founded in Geneva in 1839 by Antoine Norbert de Patek and François Czapek, and reformulated in 1845 into the partnership between Antoine Patek and the F...

Raymond Weil Toccata: Music, Heritage, and the Rectangle

Raymond Weil Toccata: Music, Heritage, and the Rectangle

Raymond Weil is one of the watch industry's most resolutely independent family businesses. Founded in Geneva in 1976, right in the middle of the quartz crisis, an act of either extraordinary confid...

Oris Rectangular: Independent Swiss Watchmaking Meets the Angular Form

Oris Rectangular Watch: Swiss Watchmaking History

Oris is one of Switzerland's most characterful independent watch brands, founded in 1904 by Paul Cattin and Georges Christian in the Swiss town of Hölstein, the company was named after a nearby bro...

Hamilton and the Rectangle: American Precision, Angular Style

Hamilton Rectangular Watches: Boulton & Ardmore History

Hamilton Watch Company was founded in Lancaster, Pennsylvania, in 1892, born from the merger of two local watchmakers and propelled immediately by a landmark contract to supply pocket watches to th...

Girard-Perregaux Vintage 1945: The Art Deco Rectangle at Its Finest

Girard-Perregaux Vintage 1945 Rectangular Watch

Girard-Perregaux is one of the oldest watch manufactures in the world, with origins tracing to 1791 in Geneva. In 1852, Constant Girard established Girard & Cie in La Chaux-de-Fonds; two years ...

Square Watch vs Round Watch: Which Should You Buy?

Square Watch vs Round Watch: Which Should You Buy?

Quick Answer: Square watch or round watch? It depends on what you want the watch to do. Round watches dominate the market because they are cheaper to produce and suit sporting and tool watch conte...

The Definitive Guide to Rectangular Watches

Rectangular watches are not a variation of round design. They are a different design philosophy.

This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.

Explore the full framework and master the category.

Guide to Rectangular Watches