Press, Awards & Media Coverage

Press · Awards · Recognition · Wikipedia

Söner Watches
In the World's Media

International press · Design awards · Independent reviews · YouTube · Wikipedia

International Design Awards

NYT

New York Times Featured

Independent YouTube Reviews

27+

Press & Media Mentions

50+

Countries Served

Design Awards

Internationally Recognised
for Design Excellence

2026 GDA 🏆

German Design Award 2026

Excellent Product Design — Luxury Goods

One of the most prestigious design honours in the world, organised by the German Design Council. Out of 3,900+ entries submitted from 57 countries, only 27 designs were selected for the Excellent Product Design award — less than 1% of all entries. Söner's rectangular watch design was recognised for innovation, holistic vision, and exceptional craftsmanship. The award ceremony took place in February 2026 in Frankfurt am Main during Frankfurt's year as World Design Capital.

View official award entry → Read announcement →

2018 A' 🥇

A' Design Award 2018

Jewelry & Watch Design Category

One of the world's largest and most respected international design competitions. Söner's wristwatch design by founder Freddie Palmgren was recognised in the Jewelry Design Category, competing against thousands of international entries. An early global validation of Söner's commitment to rectangular design excellence — awarded in the brand's second year of operation.

View official award entry →

International Newspaper Coverage

As Featured In
The New York Times

Featured in

The New
York Times

February 12, 2025

International Press

Watches Go Angular: The Rise of Rectangular Design

The New York Times featured Söner Watches in a dedicated piece on the global rise of rectangular watch design — the first major international newspaper to acknowledge the angular watch movement as a cultural shift in contemporary horology. For an independent Swedish brand founded in 2016, editorial coverage in the newspaper of record represents extraordinary recognition of the brand's vision and its impact on the wider watch world.

Read the New York Times article

The Free Encyclopedia

Söner Watches
on Wikipedia

Wikipedia
The Free Encyclopedia

English edition · Since 2025

Encyclopaedic Entry

Söner Watches — Wikipedia Article

Söner Watches is documented on Wikipedia as the world's only watch brand exclusively dedicated to rectangular analog wristwatches. The independent encyclopaedia article covers the brand's founding in Kungsbacka, Sweden in 2016 by Freddie Palmgren, the four watch collections, the A' Design Award 2018, coverage in The New York Times and Dagens Industri, and Freddie's books on rectangular watch history. Wikipedia inclusion reflects the brand's established notability as a significant and independently documented force in contemporary horology.

Read the Wikipedia article

Independent Watch Media

Watch Press & Review Coverage

WatchReviewBlog

Independent review · 2024

Hands-On: The Söner Nostalgia Paris Rectangular Watch

A professional hands-on review by Matthew Catellier — watch journalist and Forbes contributor — who praised the Nostalgia's case refinement, dial quality, and wearability against the Cartier Tank and JLC Reverso as reference points.

February 2024 Read review on WatchReviewBlog →

WristWatchReview

Independent review · 2022

Söner Watches Review: Rectangles Rule

In-depth review covering Söner's positioning in the rectangular watch space, case construction, movement quality, and wearability. Praised for value, confidence on-wrist, and design clarity in a market dominated by round watches.

2022 Read review on WristWatchReview →

Watches in the North

Independent review · 2025

Söner Nostalgia Rectangular Watch Review

Full review of the Nostalgia collection covering movement performance, case details, and wrist presence from a dedicated Nordic watch publication — Söner's home territory.

February 2025 Read review on Watches in the North →

Klockfeber

Swedish watch press · 2022

Söner klockor — recension av Legacy-kollektionen

Sweden's major dedicated watch publication reviewed Söner's Legacy collection in depth — covering the case robustness, butterfly clasp, and the brand's distinct position within the Swedish watch landscape.

2022 Läs recension på Klockfeber →

Kaminsky Blog

Independent review · 2021

Söner Square Watch Review — Masculine Dress Watch from Sweden

One of the earliest international hands-on reviews of Söner, covering case quality, dial execution, and value proposition. Praised as a distinctive and affordable rectangular dress watch alternative.

January 2021 Read review on Kaminsky Blog →

WatchUSeek

Watch community · 2025

Söner Watches: Swedish Simplicity Squares With Timeless Design

Feature on the world's largest watch forum covering Söner's four collections, sizing philosophy, and what distinguishes the brand among rectangular watch options for enthusiasts.

September 2025 Read on WatchUSeek →

Swedish & Nordic Media

Home Market Press Coverage

Dagens Industri

Financial newspaper · 2017

Halländsk småföretagare knäppte vapenjätte på näsan

Sweden's leading financial newspaper covered Freddie Palmgren and Söner Watches — documenting how the brand challenged industry norms from day one. Dagens Industri is Sweden's equivalent of the Financial Times.

2017 Läs i Dagens Industri →

Norra Halland

Regional newspaper

Freddies jakt på klocka slutade med eget märke — Söner Watches

Halland's largest regional newspaper profiled Freddie Palmgren and the founding story of Söner — how a personal search for the perfect watch became the world's only rectangular watch brand.

2017 Läs i Norra Halland →

Kungsbackaposten

Local newspaper

Freddie startade eget klockmarke uppkallat efter sina söner

The local Kungsbacka newspaper covered the founding story — how Freddie named the brand after his sons William and Widar, encoded in the intertwined S and W of the Söner logo.

2017 Läs i Kungsbackaposten →

Obsid.se

Lifestyle reportage

Söner by Sweden — reportage om det svenska klockvarumärket

Swedish lifestyle publication Obsid covered the brand in a full reportage, contextualising Söner's angular aesthetic within the broader Swedish design tradition and men's style conversation.

2017 Läs på Obsid →

Gentlemannaguiden

Lifestyle blog

Nytt svenskt klockmarke utmanar klocknormerna — Söner Watches

Swedish men's lifestyle guide covered Söner as a disruptive new watch brand challenging the round-watch norm — one of the earliest editorial features on the brand's launch.

2017 Läs på Gentlemannaguiden →

Ehandel.se

E-commerce trade media

Efter 10 års arbete — nu öppnar Freddie Palmgrens e-handel för Söner Watches

Sweden's leading e-commerce trade publication covered Freddie Palmgren's decade-long journey building Söner Watches and the launch of the brand's direct-to-consumer operation.

2017 Läs på Ehandel.se →

Podcast Appearances · Published Books · Community

Beyond the Watch

Beyond Horology Podcast

Podcast · 2025

Beyond Round Watches — Freddie Palmgren on Rectangular Watch History

Freddie Palmgren appeared on the Beyond Horology Podcast discussing his book, the history of rectangular watches, and Söner's unique position as the world's only brand dedicated exclusively to the rectangular form.

2025 Listen on Beyond Horology →

Beyond Horology Podcast

Podcast · 2021

Söner Watches — Freddie Palmgren on Building a Rectangular Watch Brand

An in-depth podcast interview covering the founding of Söner Watches, the philosophy behind going rectangular-only, and the early challenges and breakthroughs of building an independent watch brand.

2021 Listen on Spotify →

Amazon · sonerwatches.com

Book · 2024

Beyond Round Watches: A History and Evolution of Rectangular Watches

A 100-page illustrated history of square and rectangular watches authored by Freddie Palmgren. The only book of its kind, featuring exclusive content from Breguet, Cartier, Longines, Rolex's museum, and Christie's auction house.

2024 Buy on Amazon →

Klocksnack

World's largest watch forum

Söner Legacy Tribune Red Dial — Klocksnack community discussion

Active thread on Klocksnack — the world's largest Swedish watch forum — with members discussing the Legacy Tribune, sharing wrist shots, and comparing it to alternatives. Organic community validation.

Ongoing Read on Klocksnack →

"Square and rectangular watches represent an elegance and balance that round watches simply cannot achieve. They break away from convention — offering something for those who value individuality."

Freddie Palmgren — Founder, Söner Watches · As featured in The New York Times, February 2025

Independent YouTube Reviews