SÖNER Watches

Welcome to Söner Watches

It all started with a simple yet profound question: "Why do most watches look the same?"
This sparked something within us – a desire to break free from the norm and do things differently.
While round watches dominate, we serve the seekers of uniqueness and the extraordinary.
Our passion lies in creating timepieces that break free from the mainstream, embracing individuality and offering a unique type of design.

Why a Söner?

Iconic Legacy: Join icons like Brad Pitt, Tom Cruise, Muhammad Ali, Tom Holland, and more in embracing the square watch. As the first wristwatch was square, our watches are a nod to history and innovation, embodies an iconic legacy.

Conversations Starter: With a distinctive design, our watches spark intriguing conversations, sparking meaningful interactions and connections that enhance your social experiences.

Symbol of Prestige: Our square watches signify a discerning taste and boldness, aligning you with an exclusive community of style connoisseurs.

Versatile Elegance: Transition effortlessly from work to festivities with our watches, enhancing your lifestyle and personal brand.

Premium Materials: Crafted from top-tier materials, our watches stand the test of time, becoming cherished heirlooms for generations.

Exquisite Craftsmanship: Each Söner watch is a work of art, meticulously crafted with attention to every detail, embodying the perfect blend of aesthetics and functionality.

Personalized Care: Experience unmatched customer service and a 10-year warranty, a testament to our commitment to you.

Why we exist!

At Söner Watches we personify elegance, everyday luxury, and innovation – a manifestation of entrepreneur turned watchmaker, Freddie Palmgren's visionary mind.

The journey started a decade ago when Freddie set out to honor a lifetime achievement with a unique and high-quality timepiece. He soon realized the watch industry was trapped in conformity, dominated by round-faced watches. But this revelation fueled a revolution. Freddie's relentless pursuit of a timepiece that demanded no compromise in design, function, or value ignited a passion and expertise in the art of watchmaking, giving birth to what we know today as Söner Watches.

In 2017, Söner Watches emerged onto the grand stage, unveiling our inaugural masterpiece, the iconic Legacy. Seamlessly merging history with bold experimentation. Each watch bears witness to unwavering dedication, countless trials, and a commitment to Defying The Norm.

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Why Square?

The ordinary world of watches is round. Our extraordinary world is square.

At the heart of our watchmaking lies the drive to challenge conventions and redefining watch norms with our visionary square designs. While the world settled for round conformity, Söner Watches invites you to embark on a daring horological adventure – a tribute to the pursuit of the extraordinary.

Taking inspiration from the captivating Art Deco era of the 1920s, renowned for celebrating modernism and elegance with its geometric designs, square shapes, and vibrant colors, we embarked on a mission to create timepieces that stand out from the crowd.

Get ready to embrace the future of watch design! Step into a world where square watches rule, and craftsmanship reigns supreme. Experience the boldness and precision of a Söner watch – a masterpiece inspired by the past and designed for the future.

10-Year Warranty

We take pride in crafting high-quality and durable timepieces that can last a lifetime. As part of our commitment to you, we offer a 10-year international warranty and a 100% customer satisfaction guarantee on all our watches.

Your SÖNER watch have undergone meticulous testing in our watch laboratory. Our rigorous testing adheres to the company's strict criteria and complies with both the official 2006/66/EC battery directive and the RoHS (Restriction of Hazardous Substances) directive.

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Frequently asked questions

We take pride in crafting high-quality and durable timepieces that can last a lifetime. As part of our commitment to you, we offer a 10-year international warranty and a 100% customer satisfaction guarantee on all our watches.

Your SÖNER watch had undergone meticulous testing in our watch laboratory. Our rigorous testing adheres to the company's strict criteria and complies with both the official 2006/66/EC battery directive and the RoHS (Restriction of Hazardous Substances) directive.

If you're not happy, let us know within 30 days for a full refund, no questions asked.

Our watches are all water-resistant to 5atm or 10 atm.

Both the Legacy and Momentum collection are durable timepieces with 5atm (Legacy) or 10atm (Momentum) water-resistance, making them suitable for snorkeling and swimming. No need to worry about leaks or condensation.

Our square watches boasts a stainless steel (surgical steel) case for ultimate quality and performance. Surgical steel offers superior corrosion resistance and is used in biomedical applications.

We use premium Japanese movements in our watches selected for precision, durability, service availability, and environmental friendliness.

The Legacy collection features Citizen's cal. 2035, known for robustness, 3-year battery life and precision, while the Momentum collection features Citizen's premium automatic, Cal. 9039, with -10~+30 sec per day accuracy and a 42-hour run time.

Scratch resistant sapphire glass with anti-reflective coating.

All our watches features a single domed sapphire glass for a clear and scratch-resistant window to time. Sapphire is the second hardest natural material after diamond!

All our square watches also boasts 5 layers of anti-reflective (AR) coating, minimizing glare and reflections for unparalleled visibility. A unique feature for watches in this price range.

Yes, all our watches have luminous hands and markers.

In fact we are using the choice of the Swiss watch industry, the Swiss C3 Super-LumiNova® pigment, a highly durable, temperature-resistant and environmentally-friendly.

A verry unique feature for this price range.

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SÖNER Watches