THE RECTANGULAR WATCH BRAND

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WE DO PREMIUM
RECTANGULAR WATCHES

Imagine the satisfaction as you glance at your wrist, knowing you’re not just wearing any watch, but a beautiful statement of machinery that defies the round norm.
Man in a dark suit with a white shirt, partially visible, resting his head on his hand. Hes wearing a rectangular gold watch with a black leather strap on his wrist, in a neutral, softly lit background.

MEN'S WATCHES
Person with dark hair is shown in profile, eyes closed, wearing a brown coat. Their hand touches their neck, displaying a gold wristwatch with a brown leather strap. The background is plain and neutral.

WOMEN'S WATCHES
Close-up of a silver watch movement mechanism with visible gears and central spindle, set against a smooth brown gradient background. The intricate details of the small components within this rectangular watch are highlighted in the image.

AUTOMATIC WATCHES
A miniature mechanical assembly featuring gears, coils, and a slender metallic lever sits against a simple brown backdrop.

QUARTZ WATCHES

Best selling designs

The Nostalgia Paris (11-year Battery) from Söner is a rectangular silver wristwatch that showcases a white dial adorned with minimalist black hour markers and hands. It features a black leather strap with a sophisticated crocodile pattern, and the brand name SONER is elegantly displayed on the dial.The Nostalgia Paris features a rectangular silver wristwatch design with a white dial and black hour markers, echoing the classic square watch style from Söner. It includes a textured black leather strap and a timeless buckle clasp.
Nostalgia Paris
(11-year Battery) Sale price$435.00 USD
The Amorous Tokyo watch from Söner features a sleek silver rectangular frame and a black leather strap. Its vibrant green dial is designed with minimalist hour markers, slim silver hands, and a date display at the 3 o'clock position, while the SONER brand name is elegantly centered on the dial.The Amorous Tokyo (Self-winding) is a rectangular wristwatch showcasing a green face with silver markers and a silver-toned case. The black leather strap, featuring a textured crocodile pattern, complements the watch's timeless elegance that is synonymous with Söner's square designs. Additionally, it displays the current date for added functionality.
Amorous Tokyo
(Self-winding) Sale price$580.00 USD
The Momentum Hoover features a rectangular design with a black leather strap and a silver-tone case, highlighting its simplicity. The white dial is adorned with minimalist hour markers and two hands, with the brand name Soner elegantly displayed near the top.Introducing the Momentum Hoover (Self-winding): a luxurious rectangular watch featuring a silver case and white dial adorned with minimalist hour markers. Its brown leather strap, designed with a crocodile pattern, embodies elegance and sophistication in true Söner style.
Momentum Hoover
(Self-winding) Sale price$440.00 USD
Introducing the Momentum Eden, a rectangular watch with a black leather strap and a sleek silver metallic case. The elegant black dial features silver hour markers and hands, with the names SONER and MOMENTUM gracefully displayed on its face.Introducing the Momentum Eden (Self-winding): a silver rectangular watch featuring a black face with minimalistic white markings. It comes with a brown leather strap accentuated by visible stitching, and the brand name Söner along with Momentum is elegantly displayed on the watch face, perfectly capturing a blend of timeless design and modern sophistication.
Momentum Eden
(Self-winding) Sale price$440.00 USD

2%

DISRUPTIVE

2% of all watches on the market are square or rectangular. We are the only brand in the world dedicated to rectangular analog watches.

Our Story

4.92

TRUST

With a 4.92 out of 5 rating, our customers love the design, quality, and service we deliver. Making every watch a piece they’re proud to wear.

Testimonials

Customer Voices

MORE REVIEWS
A rectangular gold wristwatch with a black leather strap. The watch face is black with simple gold hour markers and hands.

Anthony M.

Nostalgia Monaco review

If you’re looking for an elegant and classy rectangular timepiece look no further this watch is for you. It is made from quality materials and is the perfect size and fits very comfortably on your wrist. I highly recommend this timeless classic.

A sleek silver wristwatch with a rectangular face and a metal band. The watch features minimalistic hour markers, two hands, and the words Soner and Nostalgia on the white face.

Jesús-María H.y.G.

Beautiful unisex piece and superb service!

I had the absolute privilege of purchasing a Söner piece and, in the process, get together with founder and brand owner Freddie. The watch is excellent. Superb build quality fot the price plint. A very elegant watch yet versatile and wearable.

A rectangular watch with a brown leather strap and a black face. The face features silver hour markers and hands. The watch casing is metallic silver with a classic design.

Jesús-María H.y.G.

Great dress watch (NOT ROUND)!!

I have now had my Nostalgia London watch for right around a week now and am really enjoying it. It has such a classic look and feel without the drawbacks of a vintage watch that could have unseen ware or damage. The Strap is very high quality leather.

S.D

Momentum Hoover

Looking for a lasting timepiece I found this site and decided for the momentum. Especially because my granddad worked at Hoover in the 1950s and my mom gave me the funds to get something to remember her by.

A gold wristwatch with a rectangular black face and gold hour markers. It features a date window and a gold metal strap. The brand name Soner is on the watch face.

Mark W.

Stunning Timepiece

This watch reminds me of my 1939 Hamilton. It's so elegant, and every time I wear it I get comments on what a beautiful watch. Very high quality. Very rich feel too. I would highly recommend this.

A person in a blue shirt is showcasing a striking rectangular watch, its gold frame gleaming. The timepiece rests over a reflective surface, highlighting its classic brown leather strap and elegant white face with minimalist markers.

PERFECT DIMENSIONS

Dimensions: 40 x 28 mm (1.57 x 1.1 in) – the perfect balance of size and elegance for a comfortable fit and timeless design.

MOVEMENT

Powered by Swiss-made Sellita or ETA movements, featuring an 11-year battery life and a 42-hour power reserve for reliable performance.

SAPPHIRE GLASS

Domed sapphire crystal with 5 layers of anti-reflective coating for enhanced clarity and scratch resistance.

HARDENED STEEL

Extra-hardened (800 HV) surgical steel, four times more scratch-resistant than regular steel, with a luxurious PVD-coated gold plating for enhanced durability and style.

WATER RESISTANCE

With a 5 ATM water resistance, our watches are tested for swimming and snorkeling, offering reliable protection against water exposure.

Premium Dess Watches

Premium rectangular dress watches.
We utilize high-end Swiss movements, sapphire glass and hardened steel to ensure precision and reliability.

Explore
A person wearing a brown jacket rests their hands on a wooden chair. They have a ring on one hand and a rectangular watch with a brown leather strap on the wrist. The background is plain and softly lit.Close-up of a person in a dark blue suit and white shirt, showing their wrist adorned with a square gold watch and black leather strap. The persons hand is near their chin in a contemplative gesture against a dark background.

World Unique

The ordinary world of watches is round; ours is rectangular!
At the heart of our watchmaking lies the drive to defy the norm and redefine the watch industry with our unique designs.
We are the only watch brand in the world that exclusively offers rectangular analog watches.
Step into a world where rectangular watches rule, and craftsmanship reigns supreme.

Exquisite Colors

Choose your preferred watch dial from a variety of captivating colors. Whether you prefer classic tones or bold, modern radiant colors, each dial is designed to fit your personal taste. Explore the vibrant options we offer and find the perfect dial to complement your style.

Explorer our colors
The rectangular silver wristwatch boasts a metallic band and a vibrant green face with silver hour markers and hands. The brand SONER and the word NOSTALGIA elegantly grace the watch face, adding a touch of timeless allure to this exquisite piece.
A sleek silver wristwatch with a rectangular face and a metal band. The watch features minimalistic hour markers, two hands, and the words Soner and Nostalgia on the white face.
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A sleek, rectangular silver wristwatch with a black face features prominently on your wrist. Silver hour markers and hands enhance its elegance. The word Nostalgia graces the face, accompanied by a small crown logo and brand name. A matching silver metal band completes this timeless piece.
A sleek, stainless steel wristwatch with a rectangular case featuring a vibrant red dial. The watch has simple, silver hour markers and hands. The word Soner and Nostalgia are printed on the dial. The band is a polished metal bracelet.
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"Absolutely love my new watch! The craftsmanship is excellent, and I love that it's made with recycled materials. It’s both stylish and eco-friendly, which is a huge plus!"

— Emily R.

"This is the best watch I’ve ever owned. It’s incredibly comfortable to wear, and the minimalist design works with everything. The fact that it’s sustainably made just makes it perfect."

— Michael L.

"The quality is outstanding! The watch looks even better in person, and it feels durable and high-end. I’m really happy with my purchase and the eco-conscious approach."

— Sophia W.

The Amorous Vienna rectangular silver wristwatch features a white face, slender black markers, hands, a date window at 3 oclock, and Soner on the dial. It has a black leather crocodile-pattern strap and is self-winding.
The Amorous Vienna watch features a sleek rectangular design with a silver case, white face, and black hour markers. This self-winding Soner timepiece includes a date display and is complemented by a black leather strap.
The image showcases the back of the Amorous Vienna (Self-winding) luxury wristwatch by Söner, featuring a sleek silver case and a black leather strap. Engravings of the depth rating, surface treatment, and serial number add to its elegance. The buckle is in a matching silver tone.
The Amorous Vienna is a sleek, rectangular wristwatch with a black leather strap and a white face, featuring silver hour markers, minute and hour hands, a second hand, and a small date display at 3 oclock.
The Amorous Vienna wristwatch has a silver rectangular case with a polished metal link bracelet. Its white dial features thin hour markers, two hands, a date window at 3 oclock, and the Soner branding on the face. It is self-winding.
The Amorous Vienna (self-winding) is a rectangular wristwatch with a simple white face, silver hour markers, small date display, and the Soner brand name. It features a silver metal case and a textured brown leather strap.
The Amorous Vienna by Söner is a square watch featuring a white face, minimalist hour markers, and a date display. It is elegantly complemented by a brown leather strap with a textured, crocodile-like pattern. The brand name "Soner" is prominently displayed on the watch face.
Introducing the Amorous Vienna, a self-winding watch featuring a rectangular design. It showcases a white face with minimalist black hour markers and elegantly displays the date. This classic timepiece is enhanced by a green crocodile-patterned leather strap, epitomizing style and sophistication.
An image of a silver metallic surface showcases the square Amorous Vienna (Self-winding) watch from Söner. The design emphasizes its exceptional features: SÖNER, 5 atm, Sapphire, Swiss Movement, with the numbers 23.3.01 elegantly engraved on its face.

Amorous Vienna
(Self-winding)

Sale price$580.00 USD
Select strap: Black Alligator Pattern

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Select strap size: Wrist under 17.5cm/6.89in

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0,6%

Perfection

Only 0.6% of our watches are returned, with the majority attributed to sizing concerns.
This underscores our dedication to quality and precision.

Customer Promise

Free shipping
Worldwide

24/7
Customer Service

10-Year
Factory Warranty

100%
Customer Satisfaction