SÖNER Watches


As strangers comment and compliment your watch, giving you an unmatched feeling of pride.


4 Variants
2 Variants
5 Variants
9 Variants
5 Variants





Why we exist!

It all started with a simple yet profound question: "Why do most watches look the same?" This sparked something within me – a desire to break free from the norm and do something differently.

Why do we exist? My passion lies in creating timepieces that break free from the mainstream, embracing individuality, and offering a unique type of design.

For whom do we exist? In a world where round watches dominate, I cater to those who seek something different.

My ultimate goal? To establish Söner Watches as the number one alternative for square and rectangular watches on a global scale! 

- Freddie, founder

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Square Watches

The ordinary world of watches is round. Our extraordinary world is square.

At the heart of our watchmaking lies the drive to challenge conventions and redefining watch norms with our visionary square designs. While the world settled for round conformity, Söner Watches invites you to embark on a daring horological adventure – a tribute to the pursuit of the extraordinary.

Taking inspiration from the captivating Art Deco era of the 1920s, renowned for celebrating modernism and elegance with its geometric designs, square shapes, and vibrant colors, we embarked on a mission to create timepieces that stand out from the crowd.

Get ready to embrace the future of watch design! Step into a world where square watches rule, and craftsmanship reigns supreme. Experience the boldness and precision of a Söner watch – a masterpiece inspired by the past and designed for the future.

10-Year Warranty

We take pride in crafting high-quality and durable timepieces that can last a lifetime. As part of our commitment to you, we offer a 10-year international warranty and a 100% customer satisfaction guarantee on all our watches.

Your SÖNER watch have undergone meticulous testing in our watch laboratory. Our rigorous testing adheres to the company's strict criteria and complies with both the official 2006/66/EC battery directive and the RoHS (Restriction of Hazardous Substances) directive.

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Why a Söner?

Iconic Legacy: Join iconic movie stars, celebrities and world leaders in embracing the rectangular watch. As the first wristwatch for men was rectangular, our watches are a nod to both history and innovation, and embody an iconic legacy.

Standout Design: Our distinctively crafted design sets a new benchmark in the realm of dress watches, making it truly one-of-a-kind.

Conversation Starter: Our distinctive design sparks intriguing conversations, enhancing your social experiences.

Distinguishing Watch Movement: Our Swiss-made and Japanese incredibly accurate movements are among the best in the world.

Premium Materials: Crafted from top-tier materials, our watches become cherished heirlooms.

Exquisite Craftsmanship: Meticulously crafted with attention to every detail, blending aesthetics and functionality.

Symbol of Prestige: Square watches signify discerning taste and align you with style connoisseurs.

Versatile Elegance: Transition seamlessly from work to festivities, enhancing your personal brand.

Personalized Care: Enjoy unmatched customer service and a 10-year warranty, a testament to our commitment to you.

Frequently asked questions

We take pride in crafting high-quality and durable timepieces that can last a lifetime. As part of our commitment to you, we offer a 10-year international warranty and a 100% customer satisfaction guarantee on all our watches.

Your SÖNER watch had undergone meticulous testing in our watch laboratory. Our rigorous testing adheres to the company's strict criteria and complies with both the official 2006/66/EC battery directive and the RoHS (Restriction of Hazardous Substances) directive.

If you're not happy, let us know within 30 days for a full refund, no questions asked.

Our watches are all water-resistant to 5atm or 10 atm.

Both the Legacy and Momentum collection are durable timepieces with 5atm (Legacy) or 10atm (Momentum) water-resistance, making them suitable for snorkeling and swimming. No need to worry about leaks or condensation.

Our square watches boasts a stainless steel (surgical steel) case for ultimate quality and performance. Surgical steel offers superior corrosion resistance and is used in biomedical applications.

We use premium Japanese movements in our watches selected for precision, durability, service availability, and environmental friendliness.

The Legacy collection features Citizen's cal. 2035, known for robustness, 3-year battery life and precision, while the Momentum collection features Citizen's premium automatic, Cal. 9039, with -10~+30 sec per day accuracy and a 42-hour run time.

Scratch resistant sapphire glass with anti-reflective coating.

All our watches features a single domed sapphire glass for a clear and scratch-resistant window to time. Sapphire is the second hardest natural material after diamond!

All our square watches also boasts 5 layers of anti-reflective (AR) coating, minimizing glare and reflections for unparalleled visibility. A unique feature for watches in this price range.

Yes, all our watches have luminous hands and markers.

In fact we are using the choice of the Swiss watch industry, the Swiss C3 Super-LumiNova® pigment, a highly durable, temperature-resistant and environmentally-friendly.

A verry unique feature for this price range.

The critical characteristics of a high quality dress watch

There are many things to consider when purchasing a dress watch. Do you need a
dress watch, or can you get away with something sporty? What style does you prefer? Leather band, metal band, rubber strap? And most importantly, what quality and features does you need in order to feel confident that your watch
will last you for years to come? In this blog post we will explore the critical characteristics of a good quality dress watch. Read on to learn more!

6 Critical characteristics of a good quality dress watch

When it comes to watches, there are a few things that people value more than anything else - quality, durability and style. A minimalist watch can be the perfect accessory for any person, whether you are dressing up for a night out or just going about your daily business. With so many different wrist watches on the market, it can be hard to know which one is right for you. Here are four critical characteristics of nice dress watches.

Material of a watch

There are many factors to consider when purchasing a watch, but one of the most
important is the material. The material of a watch can affects the durability, comfort, and style of the timepiece. The material of a watch can also affects the weight of the timepiece. A heavier watch will be more durable but may be less comfortable to wear. A lighter watch is more comfortable to wear but may not be as durable. At the very least, a good dress watch is stainless steel. But there are good and bad steel, Soner Watches uses 314L steel.

Titanium or ceramic watch is more durable best for you, but
they are also more expensive. A stainless-steel watch is also less likely to cause skin irritation.

What kind of watch glass

The most important thing in a watch is its dial or face. This is what tells the time, and it needs to be protected. The best way to do this is with a mineral crystal or sapphire glass. These are very hard and scratch resistant. Sapphire glass is always found on a high-quality dress watch. Of course, it is dependent on the watch's intended use. After frequent use, sapphire glass
remains clean and scratch-free. For the average watch, a crystal or mineral glass will sufficient.  

The watch movement

The movement is the heart of a watch, and there are three main types: quartz, mechanical, and automatic. Quartz movements are the most accurate and require
the least maintenance. Mechanical movements are powered by a spring, and automatic movements are powered by the motion of your wrist. Quartz or mechanical movement is used in an excellent, affordable watch. A quartz movement (watch powered by a battery) is almost always found in high-quality timepieces. Quartz has the distinct advantage of requiring fewer moving parts.
This makes dress watches more precise and inexpensive. A mechanical watch is quite rare. Modern mass production of motions has resulted in excellence that human hands cannot match.

Watch strap

The strap of a watch is important both for comfort and style.  You can pick to a good strap with water resistance. We recommend avoiding water contact (which is not waterproof).
Furthermore, the band should be compatible with the watch case. The seams should be thin and symmetrical. Soner watches the highest-quality watch straps.
If you want to learn more about watch straps, click here.

Water resistance

If you plan on wearing your watch in the shower or swimming, you'll need to make sure it's water resistant. The watch has a 10 ATM water resistance rating, which means it can withstand 100 meters (or 10 bar) of pressure. This makes it an excellent swimming watch. Water-resistance degrees of 5 ATMs (showering) and 3 ATMs (handwashing) are also available. A watch must be at least 3 ATM waterproof to provide some comfort. Water-resistance is frequently mentioned on the watch's back.

If you need a dress watch that is durable, then you will want to choose a watch with a metal casing and strap. If you need a watch that is water resistant, then you will want to choose a watch with a water-resistant rating. Click
here to learn more about Soner

By choosing a timepiece that meets all of your needs, you can be sure that you will enjoy wearing it for years to come.



Watches are a classic and versatile accessory for all people that can be worn with many
different styles of clothing. A good quality watch will last longer and look better than a cheap one. There are several factors to consider when purchasing a watch, such as the type of movement, the material it is made from, and the size.

When choosing a watch, it is important to think about what you want it to do for you. If you need a timepiece that will stand up to everyday wear and tear, then invest in a good quality model that will last. If you are looking for the best watch brand and want to buy a dress watch, you should consider Soner Watches, there are plenty of
options available as well. 

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SÖNER Watches