Beyond Round Watches - the ultimate book about square watches!

Whether you're a seasoned watch enthusiast or simply curious about the intricate world of watches and horology, you've come to the right place. My name is Freddie Palmgren, and I'm thrilled to introduce you to the first-ever book dedicated solely to the history, present, and future of square and rectangular watches. We plan to publish the book in late June of 2024.

As the proud owner of the only watch brand in the world exclusively offering rectangular analog timepieces, I've always been captivated by the elegance and uniqueness of square and rectangular watches. It's this passion that drove me to embark on the journey of creating this book.

As always, I'm open to new ideas and suggestions, and this time is no exception. So, please, don't hesitate to reach out and let me know what you think of my book idea, its content, and anything else you find interesting. Your input is invaluable, and I'm eager to hear your thoughts!


In this book, you'll delve into the fascinating evolution of timekeeping, from ancient origins to modern innovations. Discover the history of the wrist watch, and discover the pivotal role that square watches have played in shaping the horological landscape, as I highlight iconic watches and pioneering brands that have led the way in square watchmaking.

But this book isn't just for watch aficionados. It's for anyone who appreciates the intersection of history, craftsmanship, and timeless design. Whether you're intrigued by the development of the wristwatch or eager to explore the significance of square and rectangular timepieces, there's something here for you.

So, join me on this journey as we uncover the rich tapestry of square watches together. Let's celebrate the elegance, innovation, and enduring allure of these remarkable timepieces. Welcome to the world of square watches.


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