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Book cover displaying Beyond Round Watches: A Chronicle of Rectangular Watches by Freddie Palmgren. Features images of various rectangular watches. Includes a brief overview from the author on embracing the unique style of non-round timepieces.

Beyond Round Watches

The founder of Söner Watches, Freddie Palmgren is more than just a visionary in the world of horology—he’s an authority on the history and evolution of timepieces.

Having authored a book delving into the fascinating story of watchmaking, with a particular focus on rectangular and square designs, he brings a deep knowledge and passion to every Söner creation.

His expertise not only informs the brand's commitment to precision and craftsmanship but also reinforces its unique position as the world’s only watch brand dedicated exclusively to rectangular watches.

Inspired by the past

Freddie Palmgren founded Söner Watches with a vision to expand the Art Deco style into the watch industry. Originating in France during World War I, Art Deco celebrates modernism and elegance, characterized by geometric designs, rectangular shapes, and sleek sophistication.

A century later, its popularity endures, making Söner the perfect embodiment of this timeless style.

Heavy geometric influences

A stylish rectangular wristwatch with a white face, silver frame, and brown leather strap displayed on a glossy surface. It features minimalistic hour markers and simple hands, exuding an elegant and modern design.

Only the best materials

A close-up shot of a rectangular, silver-framed wristwatch with a black face and brown leather strap. The watch is angled on a dark surface with blurred text partially visible. The lighting creates subtle reflections on the metal.

Best in class movements