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A Chronicle of Rectangular Watches

In a world where round watches dominate, my passion lies in inspiring others to explore the fascinating world of timepieces. My journey is not just about challenging traditional watch designs but also about educating and enlightening people on the rich history of watchmaking and the profound role of time throughout human history.

It all started with one simple question: Why do all watches look the same? This thought sparked something in me—a journey of innovation, driven by the desire to break norms and set new standards.

Explore the rich history and current trends of rectangular watches, featuring renowned brands, iconic models, and the modern landscape of this distinctive design.

In addition, this book provides an in-depth look into the fascinating origins of timekeeping and the development of the wristwatch, offering readers a comprehensive understanding of horological evolution.

 

/Freddie Palmgren

 

*SHIPPED BEFORE CHRISTMAS 2024*

-> Open in PDF

  • The World of Rectangular Watches
  • About the Author
  • Acknowledgments
  • Chapter One: The Origins of Timekeeping
  • Chapter Two: The Origins of the Wristwatch
  • Chapter Three: The Geometric Realm of Squares and Rectangles
  • Chapter Four: Rectangular Aesthetics Through Time
    • Ancient Egypt
    • Ancient Greece
    • Medieval Mastery
    • Renaissance Revival
    • Bauhaus Movement
    • Art Deco Era
  • Chapter Five: The Quadrilateral Shapes in Nature and Science
    • Structural Engineering
    • Precision Engineering and Machining
    • Scientific Instruments and Equipment
    • Industrial Applications and Machinery
    • Modern Technologies and Innovations
    • Crystals and Minerals
    • Biological Structures and Patterns
    • Ecological Implications
    • Evolutionary Significance
    • Source of Inspiration
  • Chapter Six: The First Rectangular Wristwatch
    • The Need For Something Different
    • The Influencer Strategy
  • Chapter Seven: Pioneers in Rectangular Watchmaking
    • Cartier
    • Jaeger-LeCoultre
    • Patek Philippe
    • Audemars Piguet
    • Rolex
    • Omega
    • Longines
    • Gruen
  • Chapter Eight: Rectangular and Square Watches Today
    • Cartier – Santos
    • Bell & Ross - BR01
    • Hermès - Heure H
    • Jaeger-LeCoultre – Reverso
    • Söner - Amorous
  • Chapter Nine: Challenges with the Rectangular Watch Design
    • Movement Configuration
    • Case Construction
    • Water Resistance
    • Dial and Hands Alignment
    • Lug Design
    • Material Selection and Durability
  • Chapter Ten: The Future of Rectangular Watchmaking
  • Chapter Eleven: Rectangular, If You Like to Stand Out
    • It's Distinct
    • Pushes Boundaries
    • Symbol of Versatility
    • Unleashes Creativity
    • Aesthetically Appealing
    • Ergonomic and Comfortable
    • Efficiently Uses Dial Space
    • Historical Resonance and Prestige
  • Closing Words

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If you aren’t happy with any product you buy from us, let us know within 30 days of purchase by contacting us at info@sonerbysweden.com.

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Your watch is covered by a 10-year international sales Warranty against any manufacturing defect.

If you suspect your item is faulty please return it to us at your earliest convenience. Our returns address is as follows:

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434 95 Kungsbacka
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Note! Contact us before you return your watch.

Contact information: info@sonerwatches.com

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You can always contact us at info@sonerwatches.com and we will be happy to help you.

We understand that choosing the right watch can be a daunting task. Here
are some tips to help you make an informed decision based on your preferences
and needs.

Budget: If affordability is a top priority, consider the Legacy collection, which offers high-quality watches at an affordable price point.

Movement: Decide on the type of movement you prefer. The Legacy collection features quartz movement, which is known for its accuracy and low maintenance, while the Momentum collection boasts automatic (self-winding) movement, which is powered by the movement of your wrist and requires no battery.

Water resistance: Determine the level of water resistance you require. The Legacy collection is water-resistant up to 5 ATM (50 meters), suitable for both showering and swimming. On the other hand, the Momentum collection is water-resistant up to 10 ATM (100 meters), making it suitable for all water activities.

Dial color: We offer a variety of dial colors, such as black, white, green, red and blue. Consider your personal style and how the color will complement your outfits.

Steel finish: Choose between polished or brushed steel finishes based on your personal preference. Polished steel gives a sleek and shiny look, while brushed steel provides a more subtle, matte finish.

Don't hesitate to reach out to our customer service team if you have any questions or need further assistance in selecting
the ideal watch.

To ensure that you choose the correct watch strap size, you will need to measure the circumference of your wrist. Simply take a flexible tape measure and wrap it snugly around your wrist, just below the bone. Note the measurement in inches or centimeters, and refer to the watch strap size provided on the order form to determine the appropriate strap length for your wrist size.

Check out our strap guide (LINK).

info@sonerbysweden.com.

We’ll confirm your order, then provide you instructions to return your product to us, new, used, or broken. Once we receive it, we’ll give you a 100% refund. It’s that simple!

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