How To Spot a Fake Watches

When Freddie Palmgren, founder of Söner Watches, first entered the world of horology, he was captivated by the artistry, precision, and heritage that define the watch industry. But as his journey deepened, he uncovered a troubling reality: the pervasive issue of counterfeit watches.

OECD estimated that the global trade in counterfeit goods reached a staggering $464 billion, accounting for 2.5% of world trade. Even more alarming, up to 10% of this counterfeit market is made up of fake watches.

This book is your comprehensive guide to identifying and avoiding fake watches. Whether you’re a seasoned collector, an aspiring enthusiast, or simply someone who appreciates the beauty of a well-made timepiece, you’ll gain practical knowledge and expert insights to help you make confident, informed decisions.

What You’ll Learn:

• The Growing Problem of Fake Watches: Understand the staggering scale of the counterfeit market and its impact on the watch industry.
• What Makes a Watch Genuine: Learn the hallmarks of authenticity, from craftsmanship to materials.
• How to Spot a Fake: Follow a detailed 16-step guide to identify counterfeit timepieces with confidence.
• Brand-Specific Tips: Get insider knowledge on the most commonly counterfeited brands and how to spot their fakes.
• The Role of Technology: Discover how modern tools and resources can help you authenticate watches.
• Ethics and Integrity: Explore the moral implications of buying and selling fake watches and how to make informed, ethical decisions.

Why This Book is Unique:
Written by a passionate watchmaker and industry insider, this book combines practical advice with a heartfelt commitment to preserving the legacy of horology. It’s not just about spotting fakes—it’s about honoring and learning the artistry and heritage behind every genuine timepiece.

Join the Mission:
Together, we can protect the stories behind the brands and ensure that the watches we wear are as authentic as the values they represent.