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Beyond Round Watches
(Hardcover)
Beyond Round Watches
(free PDF)
How to spot a fake watch
Beyond Round Watches
(Hardcover)
Beyond Round Watches
(free PDF)
How to spot a fake watch
6 products
"It’s not a copy of the past. It’s an evolution of the form."
/Freddie
The official launch is scheduled for October 2026. Delivery timing makes it an ideal piece for a Christmas present, whether for yourself or a loved one.
This is the beginning of a new chapter for Söner, the creation of our first ever classic Tank Watch, Söner Tank Royal. A watch born from proportion, angles, and precision.
Söner Tank Royal unites 1920s Art Deco elegance, the clean lines of modern Swedish design, and the precision of Swiss heritage.
Look closely and you begin to see the details. The baton hands are broad, solid and sharply defined, resembling the silhouette of tank cannons. At exactly 12 o’clock, their alignment creates an especially striking impression: one black barrel pointing toward the top of the dial.
Even the numerals carry a unique choice. Almost every watch with Roman numerals, from Cartier to Patek Philippe, Rolex, Longines and most of the other top-tier houses, uses IIII at the 4 o'clock position rather than the grammatically correct IV, a convention chosen for visual balance against the VIII opposite it on the dial. Söner Tank Royal breaks from that convention and uses the true numeral, IV. It is one of the few watches on the market where the four reads exactly as Roman numerals should.
Then there is the case.
Its distinctive construction takes inspiration from the caterpillar tracks of a tank. The brancards (vertical parallel case flanks) is deliberately rounded on the top and flat at the bottom, creating a visual profile reminiscent of the individual sections of a tank track. This gives Söner Tank Royal a more mechanical, robust presence and strengthens the resemblance to the real engineering of an armoured vehicle.
At the heart of the design is a detail you almost don't notice at first: the hidden crown.
By concealing the crown within the case architecture, Söner Tank Royal preserves an unusually clean and symmetrical silhouette. Nothing interrupts the armour-like geometry. From the front, the case becomes a single, disciplined form, much like the uninterrupted surfaces of an armoured vehicle.
And finally, the "gun turret".
The raised upper structures draw inspiration from the gun turret of a tank. They frame the watch from above, giving the case its distinctive vertical architecture and completing the connection between the watch and the machine that inspired it.
The Söner Tank Royal draws its character more from elegance, engineering and Art Deco.
Söner Tank Royal.
Wear the difference.
/Freddie Palmgren
Founder & CEO
info@sonerwatches.com
Rectangular watches are not a variation of round design. They are a different design philosophy.
This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.
Explore the full framework and master the category.
Guide to Rectangular Watches
Red Dial Square Watch
Our square watches with red dials add a bold and dynamic touch to your style. Featuring vibrant red dials, these timepieces are designed for those who want to make a striking impression. With sleek square profiles, our red dial square watches bring a confident and refined edge to any outfit, making them the perfect choice for those who appreciate bold, eye-catching design.
Dive into the bold sophistication of our Red Dial Square Watch Collection, where modern design meets timeless elegance. Featuring vibrant red sunburst dials paired with a striking square shape, these watches stand out as symbols of individuality and refined taste. Whether worn at a formal event or as an everyday accessory, these watches elevate your look with a pop of color and exceptional style.
Choose from expertly crafted quartz models for precision and reliability, or opt for automatic versions that celebrate intricate mechanical movements. Whether you’re drawn to the dependable accuracy of a quartz movement or the artistry of an automatic, each red dial watch in this collection combines cutting-edge technology with sophisticated design.
Each watch in this collection is more than a timepiece—it’s an expression of confidence and a commitment to exceptional craftsmanship. With their striking design and precision engineering, these red dial square watches offer a perfect blend of boldness and refinement, making them an ideal addition to any discerning individual’s wardrobe.
