Testimonials

Discover firsthand experiences of the quality, craftsmanship, and unique style that define our timepieces. Your satisfaction is our priority, and these stories reflect the trust and pride our customers have in their Söner watches.

Many of our customers find that strangers often stop to admire and comment on their beautiful timepieces. It’s those moments of connection that will give you an nice boost of that 'feel-good vibe.

Based on 467 reviews
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Big Brand Killer

I honestly didn’t expect much from the Legacy Mercado, but upon receipt I’m amazed at the quality of this piece. The fit and finish is immaculate. The strap is spectacular. As a collector, I’m surprised at the overall value of this versatile watch and recommend it to the rest of us that aren’t ready to drop $5k on a similar tank.

Beautiful timepiece

A beautiful and elegant timepiece.

Perfect timepiece for any wrist

I always wandered why there are so few watches that dare not to be round one. But that's, after all, turns to be a good thing. This rectangular beauty is even more special in the world of circles. Looking good both on my 18 inch wrist and my wife's 16... so versatile! Excellent quality for the price and very nice Swiss quartz mechanism makes it the grab and go one in collection. Keep the good work!

This is a wonderful watch. I own 3 and plan to buy another soon.
I highly recommend. The colors are deep and rich and the duel deploent bands are comfortable and interchangeable, so you can switch thing up, as you desire. Really, highly recommend 👌.

My GF loves it!

Bought this for my girlfriend, she absolutely loves it. The custom engraved case is such an awesome touch that makes it special as well. Great quality, great customer service. Highly recommend to others

Amorous Rio

Awesome Art Deco design watch! The quality and finish is excellent. The Selitta movement runs with great accuracy. On top of that, 10 year warranty and at an unbeatable low price. So far, I see only one suggestion for improvement; a slightly larger date window. This Söner watch fits perfectly in my collection.
Best regards,
Mikael

Momentum Eden Watch

Beautiful watch! I have been looking for a rectangular watch for some time. I couldn't be happier with this purchase from Soner.

The quality of this piece is perfect. It looks, feels and operates with finality. I'm extremely satisfied. Thank you so much.

Great time piece get lots of compliments.

Very nice and unique

Very nice watch. Well manufactured and finished. I think this one will be used a lot! It stands out among all the divers out there.

I purchased a watch for my husband and the quality is outstanding as well as communication with the company. The CEO is very helpful and quick to respond to my emails. I highly recommend Soner watches.

Love my watch

Seriously beautiful in person. Love the customer service team and the owner emailed me and engraved my name on my pouch! So generous and wonderful, thank you

My First watches to my collection

This is the beginning watches to my collection. I pick the Soner watches, due to the reasonable prices, that don't break the bank. And the company Different approach of a rectangular style watches. When I received my new watches, I was very impressed with the unique style design, the feel of quality and the watch face color of my watches is spectacular. Even the watch case is great. And the
customer service is 5 stars. I am looking forward to my next purchasing.

Stunning looks in a well made Watch

I really like this watch. Very good looking to me and very thin to tuck under a cuff with no issues. Quality appears to be high with excellent finish and attention to detail. I got a leather strap and stainless bracelet. Again both are nice with the stainless very easy to size. My wrist is 17.5cm. I wish I had ordered the Wrist over 17.5cm/6.89in size on the leather. While it fits, I am on the last hole of the strap. So if you are close to 17.5 consider the longer strap. My wife picked the green color and the green strap. It really is a stunning combination in person. So if you like a green colorway, it is hard to beat this watch!

An outstanding purchase

My son chose this watch as a gift suggestion after looking at many options online. Ordering was easy. Communication with any questions or concerns was stellar. The packaging it came with was beyond our expectations. He loved it so much that we ordered a second one! Both are great quality and beautiful.

My new gift 🎁 5⭐️⭐️⭐️⭐️⭐️

I recently bought the Nostalgia Chicago watch and I’m very satisfied with the item. The design and quality are excellent, and it exceeded my expectations. Additionally, the online assistance was incredibly helpful, making the whole shopping experience smooth and enjoyable. Highly recommend!

The watch is beautiful. The seller included a really nice leather case with my son’s name on it, even though I told him I might need to return the watch if my son didn’t like it. The customer service was above and beyond. The seller contacted me almost immediately after I bought the watch to give me more details, just to make sure it was exactly what I was looking for. I highly recommend this seller.

Nostalgia Paris<br/>(11-year Battery)

Calidad

Reloj de muchísima calidad a un precio más ajustado

I bought 3 of these. I gave one as a gift. The quality is wonderful and the service is even better than wonderful.

My first Soner

Great watch and very friendly contact with the Ceo.

Fairmont

Love it !

Quality Timepiece

My Nostalgia Stockholm is my first Soner and I'm extremely please with the quality. I order the steel bracelet and the smooth leather strap so it's almost like getting 2 watches for the price of one. The quick-change pins in the strap and bracelet are easy to use. I have a nice rectangular Baume & Mercier watch but now that I have the Soner it will be the one I wear 90% of the time. I'm very pleased with the look of the black dial. I'll no doubt order more styles and finishes.

Going the Extra Mile

I was looking for a bit of a 'retro' style watch and came across Soner. I saw the Nostalgia Stockholm (black face) watch and liked the styling of the watch face. Unfortunately, the bands were not what I was looking for so I reached out to the company to see if i could get the metal mesh band for the watch face. To my surprise, I engaged with Freddie who took it upon himself to go to one of his suppliers and secure me a band style that I liked. I ordered the watch with a different band (one of the options on the website) and Freddie interceded to send me the band he secured for me. I received the watch without a hitch and love the combination, style, fit and feel. Rare to find something of this quality for what I consider a moderate price but rarer still to receive this level of customer service - and from the owner of the company! Based on my experience, I strongly recommend the watch and the company.

Nice watch

The watch is a great fit on the wrist and dial is decent. Issue was the band that I had to replace.

Close-up of a person wearing a light gray hoodie and a square black watch with a black leather strap on their wrist. The person has their arms crossed, showing a silver ring on one finger. The background is a blurred dark teal color.

Trust

Trust drives our commitment to customers. We earn your trust through exceptional quality, personalized service, and a care that extends beyond the purchase.

Perfection

We don't believe in mass production; each timepiece is crafted in small batches to exceed expectations and stand the test of time.

Disruptive

We’re on a mission to disrupt the watch industry—because the world doesn’t need another mass-produced round watch. In a world where round watches dominate, we serve the 2% who seek something different.

A man stands confidently in a city street, hands in his pockets. He wears a blazer over a t-shirt and sports a sleek rectangular watch as he looks to the side. The background is blurred, featuring buildings and cityscape details in monochrome.

How It All Started

Freddie Palmgren, the visionary behind Söner Watches, set out on a mission to break away from the conformity of round watches. Motivated by the question, "Why do all watches look the same?" and fueled by a passion for innovation.

Years ago, he embarked on a quest to find a watch that symbolized excellence and uniqueness. He quickly realized the watch industry was saturated with round designs, lacking the diversity he craved. Recognizing an opportunity for change, he set out to break the 100-year-old round-watch norm.

His vision was clear: to offer something fresh and compelling to watch enthusiasts and newcomers alike.

Inspired by the past

Freddie Palmgren founded Söner Watches with a vision to expand the Art Deco style into the watch industry. Originating in France during World War I, Art Deco celebrates modernism and elegance, characterized by geometric designs, rectangular shapes, and sleek sophistication.

A century later, its popularity endures, making Söner the perfect embodiment of this timeless style.

A stunning rectangular wristwatch with a vibrant green dial and silver indices, encased in stainless steel. Elegantly laid on a matching green surface beside the edge of a magazine, it exudes style and sophistication.

Heavy geometric influences

A stylish rectangular wristwatch with a white face, silver frame, and brown leather strap displayed on a glossy surface. It features minimalistic hour markers and simple hands, exuding an elegant and modern design.

Only the best materials

A close-up shot of a rectangular, silver-framed wristwatch with a black face and brown leather strap. The watch is angled on a dark surface with blurred text partially visible. The lighting creates subtle reflections on the metal.

Best in class movements

If you’re looking for an elegant and classy rectangular timepiece look no further this watch is for you. It is made from quality materials and is the perfect size and fits very comfortably on your wrist. I highly recommend this timeless classic.
The best classic style in a completely modern body. Finishes that are difficult to match. A value proposition, without a doubt. In addition, where a watch should perform best, besides its engine, is in the emotional part, and there this Casablanca offers unsuspected levels. Thank you very much, Freddie.
Looking for a lasting timepiece I found this site and decided for the momentum. Especially because my granddad worked at Hoover in the 1950s and my mom gave me the funds to get something to remember her by.