Testimonials

Discover firsthand experiences of the quality, craftsmanship, and unique style that define our timepieces. Your satisfaction is our priority, and these stories reflect the trust and pride our customers have in their Söner watches.

Many of our customers find that strangers often stop to admire and comment on their beautiful timepieces. It’s those moments of connection that will give you an nice boost of that 'feel-good vibe.

Based on 487 reviews
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Why spend £thousands

Bought the watch for my wife. Originally looked at Cartier but wasn’t going to spend all that money just for a name. We chanced across Soner. It looked great, sensible price, long guarantee and a long life battery. Smart looking watch and my wife loves it. Highly recommended!

Timeless

When I received my new watches, I was immediately impressed by their unique style and design. The quality is evident the moment you hold them — solid, well-crafted, and elegant. Even the watch case is thoughtfully designed and adds to the overall premium feel. These watches are not only good quality but also exude a refined and timeless charm. Highly recommended!

Good job, Freddie!

The watch is really well finished, ideal proportions for my wrist.
Highly recommended.

Spring bar tool 3-in-1 Watch Strap Tool

Good quality and very useful.

Exceptional

Over the years of having many watches I have finally found watches for my style. Soner watches is where I discovered the quality in the creation of each watch and a watch that will be absolutely dependable for years to come 😀

Elegant watch

I bought my husband the Momentum Harlingen self winding watch with the stainless steel strap.
It’s such a classic and elegant design, a timeless masterpiece.
Thank you to Freddie and his team, great service, great watches, we can’t recommend them enough!

Green that fits !

Very green, fits my slightly smaller wrist perfectly. A conversation starter

Watching

I the voyaging of artistry appreciation of beautiful watches

It’s just what I’ve been looking for

I have been looking for a rectangle watch for a long time, including a day spent on St. Thomas looking for the perfect watch, but to no avail. I don’t know how I hadn’t found Soner on the internet before now, but I’m so glad I did! The face is the perfect (not too small) size and the rich brown band offers the classic “timeless” look I’ve been searching for. I love watches and I change them out so I didn’t want to worry about the battery dying or continuous motion. The 11 year battery is ideal!

Only the best for me

When I saw the photos of Soner watches I knew that was for me. So I bought the Nostalgia and it was better than I thought.The lines were buttifull along with the quality of the materials. And I was so impressed I bought two more, it is a perfect time piece that I know I will enjoy for a very long time!

Excellent resource on non round watches

It’s about time non -round watches be recognized.
Freddie has done a good work in researching this topic and presented it in an easy to read book.
I ‘ve always loved non-round watches specially rectangular and square and thus book just validated my thoughts on them . Definitely a good read if you are into any shape of watches . .

One more to my collect

Good day, to all the Soner Watch present and future watches customers. I have purchased my six watches, and I have many more to go. This is my second review. It's only so many accolades you can say, see (My First watches to my collection) review, and all other reviews. This is a stylish head turner watch.
Great Job, Freddie Palmgren - CEO & Founder

Perfect Timepiece

I bought the Amorous Vienna (self winding) watch for my wife's birthday and she absolutely loves it.
The watch is good quality, well crafted and elegant in design. The curved case means that the watch sits comfortably on her small wrist.
The customer experience has been exceptional too with clear and quick communication, thank you Freddie!

Beyond Round Watches Book Review

This book is amazing, Freddie takes the reader on a journey through time, exploring horology and giving a deeper understanding of rectangular watches and the complucations watch makers face. A true gem and must buy for watch enthusiasts

Very Pleased with My First Real Watch

Love the simple yet elegant design. It’s unique enough to peak people’s interest about it but is not overly flashy. I like that Söner has decided to stick exclusively with rectangular watches (my personal favorite for myself) and excel in it rather than trying to be the best at all watch types.
The personalized leather case is also a nice bonus.
On top of a great quality product, the customer support is fantastic as well! Will definitely be recommending these watches 👍

Are you a watch enthusiast?

If so, it is a good idea reading Freddie Palmgrens book Beyond Round Watches. It’s a statement of a true watch enthusiast demonstrating broad and deep knowledge. The book is easy and fun to read, informative and shows the passion of the author. I’m enjoying reading it.

Big Brand Killer

I honestly didn’t expect much from the Legacy Mercado, but upon receipt I’m amazed at the quality of this piece. The fit and finish is immaculate. The strap is spectacular. As a collector, I’m surprised at the overall value of this versatile watch and recommend it to the rest of us that aren’t ready to drop $5k on a similar tank.

Beautiful timepiece

A beautiful and elegant timepiece.

Perfect timepiece for any wrist

I always wandered why there are so few watches that dare not to be round one. But that's, after all, turns to be a good thing. This rectangular beauty is even more special in the world of circles. Looking good both on my 18 inch wrist and my wife's 16... so versatile! Excellent quality for the price and very nice Swiss quartz mechanism makes it the grab and go one in collection. Keep the good work!

This is a wonderful watch. I own 3 and plan to buy another soon.
I highly recommend. The colors are deep and rich and the duel deploent bands are comfortable and interchangeable, so you can switch thing up, as you desire. Really, highly recommend 👌.

My GF loves it!

Bought this for my girlfriend, she absolutely loves it. The custom engraved case is such an awesome touch that makes it special as well. Great quality, great customer service. Highly recommend to others

Great looking watch

I had have my red Amorous Rio for a couple of months now and I’m very happy. I really like the classic retro rectangular style. The finish is top notch and the Sellita movement is very precise.
Mikael

Momentum Eden Watch

Beautiful watch! I have been looking for a rectangular watch for some time. I couldn't be happier with this purchase from Soner.

The quality of this piece is perfect. It looks, feels and operates with finality. I'm extremely satisfied. Thank you so much.

Close-up of a person wearing a light gray hoodie and a square black watch with a black leather strap on their wrist. The person has their arms crossed, showing a silver ring on one finger. The background is a blurred dark teal color.

Trust

Trust drives our commitment to customers. We earn your trust through exceptional quality, personalized service, and a care that extends beyond the purchase.

Perfection

We don't believe in mass production; each timepiece is crafted in small batches to exceed expectations and stand the test of time.

Disruptive

We’re on a mission to disrupt the watch industry—because the world doesn’t need another mass-produced round watch. In a world where round watches dominate, we serve the 2% who seek something different.

A man stands confidently in a city street, hands in his pockets. He wears a blazer over a t-shirt and sports a sleek rectangular watch as he looks to the side. The background is blurred, featuring buildings and cityscape details in monochrome.

How It All Started

Freddie Palmgren, the visionary behind Söner Watches, set out on a mission to break away from the conformity of round watches. Motivated by the question, "Why do all watches look the same?" and fueled by a passion for innovation.

Years ago, he embarked on a quest to find a watch that symbolized excellence and uniqueness. He quickly realized the watch industry was saturated with round designs, lacking the diversity he craved. Recognizing an opportunity for change, he set out to break the 100-year-old round-watch norm.

His vision was clear: to offer something fresh and compelling to watch enthusiasts and newcomers alike.

Inspired by the past

Freddie Palmgren founded Söner Watches with a vision to expand the Art Deco style into the watch industry. Originating in France during World War I, Art Deco celebrates modernism and elegance, characterized by geometric designs, rectangular shapes, and sleek sophistication.

A century later, its popularity endures, making Söner the perfect embodiment of this timeless style.

A stunning rectangular wristwatch with a vibrant green dial and silver indices, encased in stainless steel. Elegantly laid on a matching green surface beside the edge of a magazine, it exudes style and sophistication.

Heavy geometric influences

A stylish rectangular wristwatch with a white face, silver frame, and brown leather strap displayed on a glossy surface. It features minimalistic hour markers and simple hands, exuding an elegant and modern design.

Only the best materials

A close-up shot of a rectangular, silver-framed wristwatch with a black face and brown leather strap. The watch is angled on a dark surface with blurred text partially visible. The lighting creates subtle reflections on the metal.

Best in class movements

If you’re looking for an elegant and classy rectangular timepiece look no further this watch is for you. It is made from quality materials and is the perfect size and fits very comfortably on your wrist. I highly recommend this timeless classic.
The best classic style in a completely modern body. Finishes that are difficult to match. A value proposition, without a doubt. In addition, where a watch should perform best, besides its engine, is in the emotional part, and there this Casablanca offers unsuspected levels. Thank you very much, Freddie.
Looking for a lasting timepiece I found this site and decided for the momentum. Especially because my granddad worked at Hoover in the 1950s and my mom gave me the funds to get something to remember her by.