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BOOKS
Beyond Round Watches
(Hardcover)
Beyond Round Watches
(free PDF)
How to spot a fake watch
Beyond Round Watches
(Hardcover)
Beyond Round Watches
(free PDF)
How to spot a fake watch
The Momentum Hoover by Söner Watches stands apart in a world of conformity. This rectangular watch, defined by its polished 316L stainless steel case, draws on the enduring spirit of Art Deco. Clean lines and geometric precision frame a white dial, where understated indices and hands reflect a commitment to clarity and restraint. The finish is immaculate, each surface catching the light with a quiet confidence that speaks to meticulous Swedish design and a tradition of excellence.
The Momentum Hoover is a 35 x 45 mm rectangular automatic watch in polished 316L stainless steel, 10 mm thick, with a white dial, Super-LumiNova and a Miyota 9039 movement.
At its heart, a Miyota 9039 automatic movement ensures reliable timekeeping, offering a 42-hour power reserve for those who value both form and function. Sapphire glass with an anti-reflective coating protects the dial, while Super-Luminova treatment on the hands and indices provides legibility in any light. The watch is engineered for daily life, with 10 ATM water resistance and a robust, screw-down case back, making it suitable for city moments, swimming and scuba diving alike.
Versatility defines the Momentum Hoover. It is available with a 22 mm genuine leather strap in a range of refined tones or a stainless steel mesh bracelet, each option offering a distinct character. The rectangular silhouette sits comfortably on the wrist, its proportions - 35 by 45 millimetres, 10 millimetres thick - balancing presence with subtlety. Every detail, from the engraved buckle to the arched case back, is considered for long-term enjoyment.
This is a watch for those who appreciate heritage, yet seek something quietly disruptive. A classic rectangular watch, crafted to endure, it is as fitting for formal occasions as it is for everyday wear. With a decade-long warranty and a legacy rooted in family and craftsmanship, the Momentum Hoover is more than a timepiece. It is a statement of intent, designed to be noticed and remembered.
Shipping
Free global shipping within 24 hours, fully insured and trackable on every parcel. Your tracking number is in your order confirmation email.
Warranty
Backed by a 10-year international warranty and a 30-day satisfaction guarantee. If you're not satisfied, tell us within 30 days for a full refund.
Tax and duties
The price you see is the price you pay. All taxes and fees are included, with nothing further to pay on delivery. The one exception is a small number of countries where import duty exceeds 30 percent; in those rare cases the duty is not included and may be charged on arrival. Write to info@sonerwatches.com before ordering and we'll confirm how your country is treated.
Ships within 24 hours · Free delivery in 5 to 8 days
10-year warranty · 30-day returns, free and fully refunded
The Momentum Hoover by Söner Watches stands apart in a world of conformity. This rectangular watch, defined by its polished 316L stainless steel case, draws on the enduring spirit of Art Deco. Clean lines and geometric precision frame a white dial, where understated indices and hands reflect a commitment to clarity and restraint. The finish is immaculate, each surface catching the light with a quiet confidence that speaks to meticulous Swedish design and a tradition of excellence.
The Momentum Hoover is a 35 x 45 mm rectangular automatic watch in polished 316L stainless steel, 10 mm thick, with a white dial, Super-LumiNova and a Miyota 9039 movement.
At its heart, a Miyota 9039 automatic movement ensures reliable timekeeping, offering a 42-hour power reserve for those who value both form and function. Sapphire glass with an anti-reflective coating protects the dial, while Super-Luminova treatment on the hands and indices provides legibility in any light. The watch is engineered for daily life, with 10 ATM water resistance and a robust, screw-down case back, making it suitable for city moments, swimming and scuba diving alike.
Versatility defines the Momentum Hoover. It is available with a 22 mm genuine leather strap in a range of refined tones or a stainless steel mesh bracelet, each option offering a distinct character. The rectangular silhouette sits comfortably on the wrist, its proportions - 35 by 45 millimetres, 10 millimetres thick - balancing presence with subtlety. Every detail, from the engraved buckle to the arched case back, is considered for long-term enjoyment.
This is a watch for those who appreciate heritage, yet seek something quietly disruptive. A classic rectangular watch, crafted to endure, it is as fitting for formal occasions as it is for everyday wear. With a decade-long warranty and a legacy rooted in family and craftsmanship, the Momentum Hoover is more than a timepiece. It is a statement of intent, designed to be noticed and remembered.
Shipping
Free global shipping within 24 hours, fully insured and trackable on every parcel. Your tracking number is in your order confirmation email.
Warranty
Backed by a 10-year international warranty and a 30-day satisfaction guarantee. If you're not satisfied, tell us within 30 days for a full refund.
Tax and duties
The price you see is the price you pay. All taxes and fees are included, with nothing further to pay on delivery. The one exception is a small number of countries where import duty exceeds 30 percent; in those rare cases the duty is not included and may be charged on arrival. Write to info@sonerwatches.com before ordering and we'll confirm how your country is treated.
Case
Movement
In his own words
Russell Crowe ordered 30 SÖNER watches for his film crew
His video about the watches has passed 1.3 million views.
“A lovely watch - a modern take with art deco style. Great quality, great timekeeping, sits comfortably on the wrist. Very happy indeed.”
“I am very impressed at the detail and quality of this watch given the price point. It is just beautiful and looks like it should cost much more.”
“Love the watch and everyone asks me about the watch and were I got it. Love the way it feels on my wrist with the band.”
“Exceptional piece of craftsmanship. I can easily add that Soner can easily match entry level luxury watches...Recommend this brand to all watch lovers”
“I’ve been looking for a watch that works well with a suit, as the tool and dive watches I own don’t match the vibe.”
PERFECT DIMENSIONS
MOVEMENT
SAPPHIRE GLASS
HARDENED STEEL
WATER RESISTANCE
Premium Travel Case
Crafted from premium crazy horse leather, this travel case is designed to protect your watch while developing a rich, individual patina over time. The leather’s natural pull-up effect means every mark and crease adds character, making each case uniquely yours. Compact, durable, and soft on the inside.
Inspired by the poet Herman Melville’s words, 'It is better to fail in originality than to succeed in imitation,' we are devoted to a different path—dedicating ourselves exclusively to elegant rectangular timepieces.
We will never design a round watch!
Rectangular watches are not a variation of round design. They are a different design philosophy.
This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.
Explore the full framework and master the category.
Read The Definitive Guide to Rectangular Watches
