A Doctor’s Watch Like No Other!
We’re excited to give you a sneak peek at our upcoming third collection—a Doctor’s Watch that redefines luxury with a modern twist.
Upcoming wonder
We’re excited to give you a sneak peek at our upcoming third collection—a Doctor’s Watch that redefines luxury with a modern twist.
Inspired by the iconic timepieces that revolutionized watchmaking before the era of centrally-mounted second hands, this design features a strikingly large sub-dial for the seconds, positioned just below the primary hour display. These oversized seconds hands were a game-changer in their time, making them a favorite for doctors who needed precise timing for tasks like checking pulses or tracking respirations. Soon, they became known as “doctor’s watches.”
We’re still early in the process, with plenty of exciting details yet to come. Trust us—this collection will be worth the wait! Want to be the first to know more? Sign up for our waiting list below, and stay ahead of the game as we continue to develop this unique timepiece!
DISRUPTIVE
We’re on a mission to disrupt the watch industry—because the world doesn’t need another mass-produced round watch. In a world where round watches dominate, we serve the 2% who seek something different.
PERFECTION
We don't believe in mass production; each timepiece is crafted in small batches to exceed expectations and stand the test of time.
TRUST
We earn your trust through exceptional quality, personalized service, and care that extends beyond the purchase.
How It All Started
Freddie Palmgren, the visionary behind Söner Watches, set out on a mission to break away from the conformity of round watches. Motivated by the question, "Why do all watches look the same?" and fueled by a passion for innovation.
Years ago, he embarked on a quest to find a watch that symbolized excellence and uniqueness. He quickly realized the watch industry was saturated with round designs, lacking the diversity he craved. Recognizing an opportunity for change, he set out to break the 100-year-old round-watch norm.
His vision was clear: to offer something fresh and compelling to watch enthusiasts and newcomers alike.
Inspired by the past
Freddie Palmgren founded Söner Watches with a vision to expand the Art Deco style into the watch industry. Originating in France during World War I, Art Deco celebrates modernism and elegance, characterized by geometric designs, rectangular shapes, and sleek sophistication.
A century later, its popularity endures, making Söner the perfect embodiment of this timeless style.
Heavy geometric influences
Only the best materials
Best in class movements
If you’re looking for an elegant and classy rectangular timepiece look no further this watch is for you. It is made from quality materials and is the perfect size and fits very comfortably on your wrist. I highly recommend this timeless classic.
The best classic style in a completely modern body. Finishes that are difficult to match. A value proposition, without a doubt. In addition, where a watch should perform best, besides its engine, is in the emotional part, and there this Casablanca offers unsuspected levels. Thank you very much, Freddie.
Looking for a lasting timepiece I found this site and decided for the momentum. Especially because my granddad worked at Hoover in the 1950s and my mom gave me the funds to get something to remember her by.