Square watch from Söner watches - Defy The NOrm


Welcome to Söner Watches, the home of truly unique and stylish timepiecesOur distinctive square design and 10 years warranty set us apart.

At a time when the majority of watches available on the market conform to a round or roundish design, we are proud to present a game-changing alternative.



Iconic Legacy: Join icons like Brad Pitt, Tom Cruise, Muhammad Ali, Tom Holland, and more in embracing the square watch. As the first wristwatch was square, our watches are a nod to history and innovation, embodies an iconic legacy.

Elevated Confidence: Our watches exude elegance, boosting your confidence, making you feel empowered and ready to master any to conquer challenges.

Conversations Starter: With a distinctive design, our watches spark intriguing conversations, sparking meaningful interactions and connections that enhance your social experiences.

Symbol of Prestige: Our square watches signify a discerning taste and boldness, aligning you with an exclusive community of style connoisseurs.

Versatile Elegance: Transition effortlessly from work to festivities with our watches, enhancing your lifestyle and personal brand.

Premium Materials: Crafted from top-tier materials, our watches stand the test of time, becoming cherished heirlooms for generations.

Exquisite Craftsmanship: Each Söner watch is a work of art, meticulously crafted with attention to every detail, embodying the perfect blend of aesthetics and functionality.

Personalized Care: Experience unmatched customer service and a 10-year warranty, a testament to our commitment to you. 


What we do: Söner Watches stands out in a world of round watches by defying the norm by creating exceptional square timepieces that embody the perfect combination of form and function.

Who we do it for: Our watches are designed for men and women with a refined taste and an appreciation for Art-deco design and quality craftsmanship. Our clients are looking for a watch that not only tells time accurately but also stands out in the design and turns heads.

How we do it: We combine centuries of Scandinavian design principles with expert watchmaking techniques, using premium materials and high-quality movements for precise timekeeping. Our attention to detail is evident in the elegant design of our square cases and radiant dials.

Our Promise: At Söner Watches, we are dedicated to delivering exceptional quality and attention to detail, with personalized attention and support to ensure your complete satisfaction. Söner's ultimate aim is to be recognized as the most customer-focused watch company in the world.


How it all started

It all started with a simple yet profound question: "Why do most watches look the same?" This sparked something within us – a desire to break free from the norm and do things differently. While round watches dominate, we serve the seekers of uniqueness and the extraordinary. Our passion lies in creating timepieces that break free from the mainstream, embracing individuality and offering a unique type of design.

The journey started a decade ago when Freddie set out to honor a lifetime achievement with a unique and high-quality timepiece. He soon realized the watch industry was trapped in conformity, dominated by round-faced watches. But this revelation fueled a revolution. Freddie's relentless pursuit of a timepiece that demanded no compromise in design, function, or value ignited a passion and expertise in the art of watchmaking, giving birth to what we know today as Söner Watches.

In 2017, Söner Watches emerged onto the grand stage, unveiling our inaugural masterpiece, the iconic Legacy. Seamlessly merging history with bold experimentation, Freddie's entrepreneurial spirit breathes life into every intricate detail of the Söner timepieces. Each watch bears witness to unwavering dedication, countless trials, and a commitment to Defying The Norm.

At the heart of our watchmaking lies the drive to challenge conventions and redefining watch norms with our visionary square designs. While the world settled for round conformity, Söner Watches invites you to embark on a daring horological adventure – a tribute to the pursuit of the extraordinary.

Sketches of a Söner square watch - Defy The Norm

Inspired by the past, designed for the future

Söner watches was founded by Freddie Palmgren with a vision to truly expand the Art Deco style in to the watch industry. Originating in France during World War I, Art Deco is a celebration of modernism and elegance characterized by geometric designs, rectangular shapes, and a sleek sophistication. A century later, its popularity continues to grow, making Söner the perfect embodiment of this timeless style.

Geometric designs, which were the hallmark of the Art Deco era, lend themselves really well to watchmaking. The major characteristics of the Art Deco style include:

  • Heavy geometric influences
  • Rectangular shapes
  • Straight lines
  • Vibrant colors
  • Streamlined and sleek forms
  • Stepped forms

Art deco inspired watches from SÖNER

Our watches are a masterful fusion of historical and contemporary watchmaking.

Our timepieces are inspired by the iconic art deco skyscrapers of New York City, the Empire State Building and the Chrysler Building. Experience the stepped form of the Empire State and the sunburst roof and panels of the Chrysler, brought together in perfect harmony by Söner.

It is said that Walter Chrysler and John Jakob Raskob engaged in a competition to see who could build the tallest skyscraper, and while the Empire State Building emerged victorious in 1931, but with Söner watches, you'll always have the best of both iconic buildings on your wrist.


The name Söner

Söner, meaning "sons" in Swedish, was founded by Freddie Palmgren on the Swedish west coast.

The brand name symbolizes the strong bond between Freddie and his sons, William and Widar, showcased through the intertwined S and W in the logo and the three dots representing Freddie and his sons. Söner embodies family heritage and the concept of a timepiece to be treasured for generations.  

SÖNER - square watches online



Yes, taking pride in the originality of our products, we guarantee that each SÖNER timepiece is built with carefully selected materials and skillful craftsmanship to fit all the needs of a high quality timepiece.

Your watch is covered by a full international 10 year sales warranty against any manufacturing defect during that time.

If you suspect your item is defective, please return it to us at your earliest convenience. Our return address is as follows:

SÖNER Returns
Lerbergsv. 126
434 95 Kungsbacka

Note: Contact us before you return your watch.
Contact information: info@sonerbysweden.com

Our team is here to help you with any queries you may have.

Please use the (contact form) to get in touch with us, and we'll do our best to provide a satisfactory solution to your query.

Alternatively, you can email us directly, and one of our team members will respond to you shortly. E-mail: info@sonerbysweden.com

We understand that choosing the right watch can be a daunting task. Here
are some tips to help you make an informed decision.

Budget: If affordability is a top priority, consider the Legacy collection, which offers high-quality watches at an affordable price point.

Movement: Decide on the type of movement you prefer. The Legacy collection features quartz movement, which is known for its accuracy and low maintenance, while the Momentum collection boasts automatic (self-winding) movement, which is powered by the movement of your wrist and requires no battery.

Water resistance: Determine the level of water resistance you require. The Legacy collection is water-resistant up to 5 ATM (50 meters), suitable for both showering and swimming. On the other hand, the Momentum collection is water-resistant up to 10 ATM (100 meters), making it suitable for all water activities, including scuba diving.

Dial color: We offer a variety of dial colors, such as black, white, green, red and blue. Consider your personal style and how the color will complement your outfits.

Steel finish: Choose between polished or brushed steel finishes based on your personal preference. Polished steel gives a sleek and shiny look, while brushed steel provides a more subtle, matte finish.

Don't hesitate to reach out to our customer service team if you have any questions or need further assistance in selecting
the ideal watch.

To ensure that you choose the correct watch strap size, you will need to measure the circumference of your wrist. Simply take a flexible tape measure and wrap it snugly around your wrist, just below the bone. Note the measurement in inches or centimeters, and refer to the watch strap size provided on the order form to determine the appropriate strap length for your wrist size.

Our webpage is designed to provide you with comprehensive and up-to-date information about our products. From detailed specifications to user manuals and guides, we are committed to providing you with the highest level of quality and accuracy in all of our content.

Link to: Manuals and specifications

We provide FREE global shipping services that include insurance coverage and traceability for all parcels.

You can find your tracking number in your order confirmation email.

The shipping times for different regions are as follows:
Europe, 3-4 business days
USA/Canada, 6-7 business days
South America, 7-9 business days
Australia/Asia, 7-9 business days
Africa, 7-9 business days

Yes, new, used, or broken, 100% Money back guarantee!

We’ve spent countless hours developing and refining our products - we know you’ll love them. However, we understand this might be your first time buying from us.

We want you to feel 100% comfortable in your purchase, so your order is covered in-full by our 100% MONEY BACK guarantee.

If you aren’t happy with any product you buy from us, let us know within 30 days of purchase by contacting us at info@sonerbysweden.com.

We’ll confirm your order, then provide you instructions to return your product to us, new, used, or broken. Once we receive it, we’ll give you a 100% refund. It’s that simple!

No, please be advised that taxes may apply when purchasing watches from our store. These taxes are determined by your country's regulations and are not included in the listed price of the watch. We recommend consulting with your local tax authority or customs office for more information on applicable taxes and fees.

You can always contact us at info@sonerbysweden.com and we will be happy to help you.

Our watches' dimensions vary depending on the specific model.
This information is located on the product page under the "Description" tab.

The Legacy and Momentum:
Hight: 1.7 inch / 45 mm
Width: 1.38 inch / 35 mm
Thickness: 0.43 inch / 11 mm

The Nostalgia:
Hight: 1.57 inch / 40 mm
Width: 1.10 inch / 28 mm
Thickness: 0.31 inch / 8 mm

If you have any questions regarding the dimensions of our watches, please do not hesitate to contact our customer service team. We are always happy to assist you with any queries you may have. CLICK HERE

Yes, all of our watches are water-resistant to 5 atm or 10 atm.

The Legacy, Nostalgia and Momentum collections are tough timepieces with water resistance of 5atm (Legacy and Nostalgia) and 10atm (Momentum), making them suitable for swimming, snorkeling and scuba diving. There's no need to be concerned about leaks or condensation.

For ultimate quality and performance, our square watches feature a stainless steel (surgical steel) case. Surgical steel is used in biomedical applications because of its superior corrosion resistance.

We use premium Swiss or Japanese movements that have been chosen for their precision, durability, service availability, and environmental friendliness.

The Legacy collection features Citizen's cal. 2035, which is known for its robustness, 3-year battery life, and precision, while the Momentum collection features Citizen's premium automatic, Cal. 9039, which has a 42-hour run time and -10+30 sec per day accuracy. The Nostalgia is fitted with a Swiss ETA quartz movement Cal. 901.001 guarantees precision timekeeping, and with a battery life of an amazing 132 months (11 years).

Sapphire glass with an anti-reflective coating that is scratch resistant.

All of our watches have a single domed sapphire glass for a clear and scratch-resistant view of the time. After diamond, sapphire is the second hardest natural material!

In addition to that all of our square watches have 5 layers of anti-reflective (AR) coating, which reduces glare and reflections for unrivaled visibility. A one-of-a-kind feature for watches in this price range.

Yes, all of our timepieces have luminous hands and markers.

In fact, we use the Swiss watch industry's preferred pigment, Swiss C3 Super-LumiNova®, which is highly durable, temperature-resistant, and environmentally friendly.

This is a very unique feature in this price range.





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