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Welcome to Söner Watches, the home of truly unique and stylish timepieces. Our distinctive square design and 10 years warranty set us apart.
At a time when the majority (98%) of watches available on the market conform to a round or roundish design, we are proud to present a game-changing alternative.
WE STAND OUT IN A WORLD OF ROUND WATCHES
What we do: Söner Watches defy the round norm by creating exceptional square watches that embody the perfect combination of form and function.
Who we do it for: Our watches are designed for men and women with a refined taste and an appreciation for Art-deco design and quality craftsmanship. Our clients are looking for a watch that not only tells time accurately but also stands out and turns heads.
How we do it: We combine centuries of Scandinavian design principles with expert watchmaking techniques, using premium materials and high-quality movements for precise timekeeping. Our attention to detail is evident in the elegant design of our square cases and radiant dials.
Our Promise: At Söner Watches, we are dedicated to delivering exceptional quality and attention to detail, with personalized attention and support to ensure your complete satisfaction. Söner's ultimate aim is to be recognized as the most customer-focused watch company in the world.
Inspired by the past, designed for the future
Söner watches was founded by Freddie Palmgren with a vision to truly expand the Art Deco style in to the watch industry. Originating in France during World War I, Art Deco is a celebration of modernism and elegance characterized by geometric designs, rectangular shapes, and a sleek sophistication. A century later, its popularity continues to grow, making Söner the perfect embodiment of this timeless style.
Geometric designs, which were the hallmark of the Art Deco era, lend themselves really well to watchmaking. The major characteristics of the Art Deco style include:
- Heavy geometric influences
- Rectangular shapes
- Straight lines
- Vibrant colors
- Streamlined and sleek forms
- Stepped forms
Our watches are a masterful fusion of historical and contemporary watchmaking.
Our timepieces are inspired by the iconic art deco skyscrapers of New York City, the Empire State Building and the Chrysler Building. Experience the stepped form of the Empire State and the sunburst roof and panels of the Chrysler, brought together in perfect harmony by Söner.
It is said that Walter Chrysler and John Jakob Raskob engaged in a competition to see who could build the tallest skyscraper, and while the Empire State Building emerged victorious in 1931, but with Söner watches, you'll always have the best of both iconic buildings on your wrist.
The name Söner
Söner, meaning "sons" in Swedish, was founded by Freddie Palmgren in response to the monotony of round-shaped watches.
The brand symbolizes the strong bond between Freddie and his sons, William and Widar, showcased through the intertwined S and W in the logo and the three dots representing Freddie and his sons. Söner embodies family heritage and the concept of a timepiece to be treasured for generations.