Welcome to Söner Watches, the home of truly unique and stylish timepieces. Our distinctive square design and 10 years warranty set us apart.
At a time when the majority of watches available on the market conform to a round or roundish design, we are proud to present a game-changing alternative.
REDEFINING THE DRESS WATCH INDUSTRY
Iconic Legacy: Join icons like Brad Pitt, Tom Cruise, Muhammad Ali, Tom Holland, and more in embracing the square watch. As the first wristwatch was square, our watches are a nod to history and innovation, embodies an iconic legacy.
Elevated Confidence: Our watches exude elegance, boosting your confidence, making you feel empowered and ready to master any to conquer challenges.
Conversations Starter: With a distinctive design, our watches spark intriguing conversations, sparking meaningful interactions and connections that enhance your social experiences.
Symbol of Prestige: Our square watches signify a discerning taste and boldness, aligning you with an exclusive community of style connoisseurs.
Versatile Elegance: Transition effortlessly from work to festivities with our watches, enhancing your lifestyle and personal brand.
Premium Materials: Crafted from top-tier materials, our watches stand the test of time, becoming cherished heirlooms for generations.
Exquisite Craftsmanship: Each Söner watch is a work of art, meticulously crafted with attention to every detail, embodying the perfect blend of aesthetics and functionality.
Personalized Care: Experience unmatched customer service and a 10-year warranty, a testament to our commitment to you.
What we do: Söner Watches stands out in a world of round watches by defying the norm by creating exceptional square timepieces that embody the perfect combination of form and function.
Who we do it for: Our watches are designed for men and women with a refined taste and an appreciation for Art-deco design and quality craftsmanship. Our clients are looking for a watch that not only tells time accurately but also stands out in the design and turns heads.
How we do it: We combine centuries of Scandinavian design principles with expert watchmaking techniques, using premium materials and high-quality movements for precise timekeeping. Our attention to detail is evident in the elegant design of our square cases and radiant dials.
Our Promise: At Söner Watches, we are dedicated to delivering exceptional quality and attention to detail, with personalized attention and support to ensure your complete satisfaction. Söner's ultimate aim is to be recognized as the most customer-focused watch company in the world.
How it all started
It all started with a simple yet profound question: "Why do most watches look the same?" This sparked something within us – a desire to break free from the norm and do things differently. While round watches dominate, we serve the seekers of uniqueness and the extraordinary. Our passion lies in creating timepieces that break free from the mainstream, embracing individuality and offering a unique type of design.
The journey started a decade ago when Freddie set out to honor a lifetime achievement with a unique and high-quality timepiece. He soon realized the watch industry was trapped in conformity, dominated by round-faced watches. But this revelation fueled a revolution. Freddie's relentless pursuit of a timepiece that demanded no compromise in design, function, or value ignited a passion and expertise in the art of watchmaking, giving birth to what we know today as Söner Watches.
In 2017, Söner Watches emerged onto the grand stage, unveiling our inaugural masterpiece, the iconic Legacy. Seamlessly merging history with bold experimentation, Freddie's entrepreneurial spirit breathes life into every intricate detail of the Söner timepieces. Each watch bears witness to unwavering dedication, countless trials, and a commitment to Defying The Norm.
At the heart of our watchmaking lies the drive to challenge conventions and redefining watch norms with our visionary square designs. While the world settled for round conformity, Söner Watches invites you to embark on a daring horological adventure – a tribute to the pursuit of the extraordinary.
Inspired by the past, designed for the future
Söner watches was founded by Freddie Palmgren with a vision to truly expand the Art Deco style in to the watch industry. Originating in France during World War I, Art Deco is a celebration of modernism and elegance characterized by geometric designs, rectangular shapes, and a sleek sophistication. A century later, its popularity continues to grow, making Söner the perfect embodiment of this timeless style.
Geometric designs, which were the hallmark of the Art Deco era, lend themselves really well to watchmaking. The major characteristics of the Art Deco style include:
- Heavy geometric influences
- Rectangular shapes
- Straight lines
- Vibrant colors
- Streamlined and sleek forms
- Stepped forms
Our watches are a masterful fusion of historical and contemporary watchmaking.
Our timepieces are inspired by the iconic art deco skyscrapers of New York City, the Empire State Building and the Chrysler Building. Experience the stepped form of the Empire State and the sunburst roof and panels of the Chrysler, brought together in perfect harmony by Söner.
It is said that Walter Chrysler and John Jakob Raskob engaged in a competition to see who could build the tallest skyscraper, and while the Empire State Building emerged victorious in 1931, but with Söner watches, you'll always have the best of both iconic buildings on your wrist.
The name Söner
Söner, meaning "sons" in Swedish, was founded by Freddie Palmgren on the Swedish west coast.
The brand name symbolizes the strong bond between Freddie and his sons, William and Widar, showcased through the intertwined S and W in the logo and the three dots representing Freddie and his sons. Söner embodies family heritage and the concept of a timepiece to be treasured for generations.