Testimonials

Discover firsthand accounts of the quality, craftsmanship, and unique style that define our timepieces.
Your satisfaction is our priority, and these stories reflect the trust and pride our customers have in their Söner watches.

Many of our customers find that strangers often stop to admire and comment on their beautiful timepieces. It’s those moments of connection that will give you an nice boost of that 'feel-good vibe.

Based on 408 reviews
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Nostalgia Paris<br/>(11-year Battery)

Calidad

Reloj de muchísima calidad a un precio más ajustado

My first Soner

Great watch and very friendly contact with the Ceo.

Fairmont

Love it !

Quality Timepiece

My Nostalgia Stockholm is my first Soner and I'm extremely please with the quality. I order the steel bracelet and the smooth leather strap so it's almost like getting 2 watches for the price of one. The quick-change pins in the strap and bracelet are easy to use. I have a nice rectangular Baume & Mercier watch but now that I have the Soner it will be the one I wear 90% of the time. I'm very pleased with the look of the black dial. I'll no doubt order more styles and finishes.

Going the Extra Mile

I was looking for a bit of a 'retro' style watch and came across Soner. I saw the Nostalgia Stockholm (black face) watch and liked the styling of the watch face. Unfortunately, the bands were not what I was looking for so I reached out to the company to see if i could get the metal mesh band for the watch face. To my surprise, I engaged with Freddie who took it upon himself to go to one of his suppliers and secure me a band style that I liked. I ordered the watch with a different band (one of the options on the website) and Freddie interceded to send me the band he secured for me. I received the watch without a hitch and love the combination, style, fit and feel. Rare to find something of this quality for what I consider a moderate price but rarer still to receive this level of customer service - and from the owner of the company! Based on my experience, I strongly recommend the watch and the company.

Nice watch

The watch is a great fit on the wrist and dial is decent. Issue was the band that I had to replace.

Nostalgia Monaco

I was looking for a classy rectangular watch with a black dial and gold case that was the perfect size and this Soner checks off all the boxes!

J
Custom Engraving
Jesús-María H.y.G.
Söner Amorous Barcelona (Self-winding).

Excelente: el reloj es precioso y magnífica la atención, amabilidad del vendedor y su rapidez en el envío que fue, incluso habiendo encargado el grabado del nombre, practicamente inmediato.

J
Amorous Barcelona(Self-winding)
Jesús-María H.y.G.
Söner Amorous Barcelona (Self-winding).

El reloj es precioso y excelente la amable atención del vendedor, con un envío rapidísimo.

High Quality without the high price.

I bought the Gatsby Noir Croc (20mm) leather watch band for my Soner Nostalgia London watch. It is a very nice band that compliments the watch perfectly. The quick release spring bars make changing the bands super easy so you can change the look of your watch without any trouble (or tools). The leather has a nice high quality feel and after a day or two to break it in it is super comfortable.

Nice

Nice and elegant

Beautiful unisex piece and superb service!

I had the absolute privilege of purchasing a Söner piece and, in the process, get together with founder and brand owner Freddie. The watch is excellent. Superb build quality fot the price plint. A very elegant watch yet versatile and wearable. The company offers unsurpassed and very personal service making me as a customer feel valued and acknowledged. I will be happy to add more Söner pieces to my humble collection.

Momentum Bacardi<br/>(Self-winding)

Great dress watch (NOT ROUND)!!

I have now had my Nostalgia London watch for right around a week now and am really enjoying it. It has such a classic look and feel without the drawbacks of a vintage watch that could have unseen ware or damage. The Strap is very high quality leather and with a day or two of break in time it is very comfortable. The brushed stainless case and buckle look great and the black dial with the silver hands make it look like it is a far more expensive watch. The packaging was nice and shipping was extremely quick. The entire shopping/ordering process was easy and the communication during shipping was great. I would love to see some of the other dial colorways in the brushed case (green). I look forward to seeing what Soner Watches comes out with next.

Lovely watch, great size.

This was actually bought as a present for my wife. She prefers men's watches, but I was worried it would be too big. Fortunately, the watch is much more elegant than it appears in photos. She loves it.

These watches are lovely. This one will be a gift.

Der Versand der Uhr war sehr schnell. Am 2. Tag nach der Bestellung war die Uhr bei mir zuhause in Deutschland. Auf meine Fragen zu dem Produkt hat der CEO super schnell geantwortet. Insgesamt ein sehr guter und freundlicher Kundenservice! Die Uhr an sich sieht sehr gut aus und besticht durch sehr hohe Verarbeitungsqualität zu einem niedrigen Preis. Besonders hervorzuheben ist das gehärtete Edelstahlgehäuse, welches wesentlich unempfindlicher gegenüber Kratzern ist als herkömmliche Edelstahlgehäuse, sodass die Uhr ihre Schönheit über einen deutlich längeren Zeitraum beibehält. Ich habe in meiner Uhrensammlung unter anderem auch Uhren von Rolex und Grand Seiko und muss echt sagen das die Söner aufgrund ihrer eckigen Form und dem dazu hochpoliertem Gehäuse sehr hervor sticht. Am Handgelenk trägt sie sich sehr bequem!

A stunning watch that arrived (as a surprise!) but on time for our anniversary. My husband loves it and it looks so stylish on his wrist!

I rated shipping high in spite of the “black hole” in the parcel tracking because it was NO fault of the seller and he did all he could from his end in Sweden! Customer service was very responsive immediately after my order and throughout the transaction, especially during the shipping process.

Many thanks to Freddie (the CEO of Soner Watches) for his personal touch! Highly recommend this seller 💫💫💫💫💫

Punches well above its weight

A Swiss automatic movement that keeps excellent time, a perfectly proportioned and finished case, a classic Art Deco dial and hands and the choice of leather or a well made steel bracelet at this price point is an amazing value. The rectangular case is a relative rarity and while it harkens to famous watches at much higher price points, it is neither an homage nor a copy. It is its own well thought out design. It is adequately water proofed for a daily wearer but can be easily worn with dress attire. Communication with the company has been excellent. I look forward to their next offerings.

Wonderful watch

The best classic style in a completely modern body. Finishes that are difficult to match. A value proposition, without a doubt. In addition, where a watch should perform best, besides its engine, is in the emotional part, and there this Casablanca offers unsuspected levels. Thank you very much, Freddie.

Top-Notch Craftsmanship with Customer Service to Match!!

If you're shopping around different watch brands, go with Söner!! Their watches are such high quality and customizable with different bands, colored watch faces, and even personalized engraving! I gifted the Vienna watch to my boyfriend, whose wrist was in between sizes – their customer service was quick to respond and went above and beyond to make sure it was perfect. I would highly recommend and purchase again from this brand!

Huge Value

My first week with my Soner Nostalgia Paris. Bigtime value for the price. It’s almost unreal. I own other watches far more expensive and this watch holds up to my favorite brands. Now I have an additional “go to” brand…..SONER! Highly recommend this watch. You will NOT be disappointed…..

Fantastic

Beautiful watch, sturdy, high quality finish, I love the Heritage B strap.

Beauty and quality at an unbeatable price.

The beauty of this watch is shown in the harmony of its simple and elegant design lines, supported in turn by the quality of its manufacturing materials. All this set of qualities at an unbeatable price, difficult to find in other brands, even at higher prices.

Good job, SÖNER.

Trust

Trust drives our commitment to customers. We earn your trust through exceptional quality, personalized service, and a care that extends beyond the purchase.

Perfection

We don't believe in mass production; each timepiece is crafted in small batches to exceed expectations and stand the test of time.

Disruptive

We’re on a mission to disrupt the watch industry—because the world doesn’t need another mass-produced round watch. In a world where round watches dominate, we serve the 2% who seek something different.

How It All Started

Freddie Palmgren, the visionary behind Söner Watches, set out on a mission to break away from the conformity of round watches. Motivated by the question, "Why do all watches look the same?" and fueled by a passion for innovation.

Years ago, he embarked on a quest to find a watch that symbolized excellence and uniqueness. He quickly realized the watch industry was saturated with round designs, lacking the diversity he craved. Recognizing an opportunity for change, he set out to break the 100-year-old round-watch norm.

His vision was clear: to offer something fresh and compelling to watch enthusiasts and newcomers alike.

Inspired by the past

Freddie Palmgren founded Söner Watches with a vision to expand the Art Deco style into the watch industry. Originating in France during World War I, Art Deco celebrates modernism and elegance, characterized by geometric designs, rectangular shapes, and sleek sophistication.

A century later, its popularity endures, making Söner the perfect embodiment of this timeless style.

Heavy geometric influences

Only the best materials

Best in class movements

If you’re looking for an elegant and classy rectangular timepiece look no further this watch is for you. It is made from quality materials and is the perfect size and fits very comfortably on your wrist. I highly recommend this timeless classic.
The best classic style in a completely modern body. Finishes that are difficult to match. A value proposition, without a doubt. In addition, where a watch should perform best, besides its engine, is in the emotional part, and there this Casablanca offers unsuspected levels. Thank you very much, Freddie.
Looking for a lasting timepiece I found this site and decided for the momentum. Especially because my granddad worked at Hoover in the 1950s and my mom gave me the funds to get something to remember her by.