The Importance of Watch Case Geometry in Modern Design
When it comes to watch design, every detail matters. Among these details, watch case geometry plays a critical role. It not only affects the aesthetic appeal of the watch but also influences its fu...
The Resurgence of Art Deco in Modern Watchmaking
The allure of Art Deco design is timeless. This influential style, which first emerged in the 1920s and 1930s, is experiencing a remarkable resurgence in modern watchmaking. Known for its bold geom...
88% of Women Say Watches Make you More Attractive
Watches Make You More Attractive In the world of fashion and personal style, accessories play a crucial role in defining one's appearance. Among these, watches have stood the test of time, not just...
The Timeless Rectangular Triad: Cartier, Söner and Jaeger-LeCoultre
A Legacy of Lines: The Enduring Appeal of Rectangular Watches Rectangular watches have carved a niche in the world of horology, captivating enthusiasts with their unique geometry and timeless elega...
Ultimate Guide: How to Choose the Perfect Wristwatch – Key Factors to Consider
How to Choose the Right Wristwatch? Choosing the right wristwatch can be a daunting task, given the myriad of options available in the market today. Whether you're looking for a timepiece that comp...
Gen Z Watches: Rectangular Timepieces Balancing Tradition and Trends
Watches of Gen Z In the ever-evolving world of fashion and technology, watches have remained a staple accessory, adapting to the tastes and preferences of each generation. For Gen Z, a demographic ...
What Defines a Masculine Watch? A Rectangular Timepiece Stands Out
A Masculine Watch? In the world of horology, the term "masculine watch" often conjures images of robust, bold, and assertive timepieces that exude strength and sophistication. Among the myriad of d...
Should I Wear My Watch on the Left or Right Wrist?
My Watch on the Left or Right Wrist? Wearing a watch is more than just a practical choice; it's a fashion statement, a reflection of personal style, and sometimes even a cultural tradition. One of ...
Söner Watches - Proudly Featured in The New York Times
We are beyond thrilled to share that we has been featured in The New York Times! For a small, independent watch brand from Sweden, this is nothing short of monumental. It’s a testament to our bold ...