The world’s only watch brand dedicated to rectangular watches.

One idea: Defy the round norm
One promise: Only rectangular watches
One trust: 10-year warranty

78 products

A rectangular gold watch with a black face, gold hour markers, and hands. SONER and NOSTALGIA appear on the dial. Featuring Swiss quartz movement, this timepiece boasts an elegant polished gold metal band.Nostalgia Monaco rectangular watch in brushed gold with a black dial, shown from several angles in motion
A gold-plated, rectangular automatic watch with a black face, gold hour markers and hands, date window at 3 o’clock, and gold metal link band. The SONER brand is displayed on the dial.Amorous Milano rectangular watch in brushed gold with a black dial, shown from several angles in motion
A gold wristwatch with a rectangular black face, gold hour markers, and a gold mesh band. The brand name Soner and the word Momentum are visible on the watch face, housed in a gold-plated case.Momentum Astoria rectangular watch in gold-plated steel with a black dial, shown from several angles in motion
A rectangular gold watch with a black face, gold hour markers, and a mesh gold band, photographed on a white background. The watch brand Soner is visible on the dial, featuring precise Japanese Miyota quartz movement.An Art Deco watch, this rectangular gold wristwatch features a black face, gold hour markers, and a black leather strap. The Soner brand graces the dial, powered by precise Japanese Miyota quartz movement.
A gold stainless steel watch with a rectangular black face, minimalist hour markers, and a gold mesh band. The brand Soner is visible on the watch face, evoking timeless Art Deco watch elegance.A gold stainless steel Legacy Lacerda wristwatch with a black analog face, gold hour markers, and a black leather strap featuring a textured pattern. The brand name SONER is displayed on this elegant Art Deco watch face.
A gold wristwatch with a gold-plated rectangular case and a metallic link band. The deep blue watch face features gold hour markers, hands, the Söner Watches brand name, and the word NOSTALGIA, powered by Swiss ETA quartz movement.Nostalgia Nice rectangular watch in brushed gold with a blue dial, shown from several angles in motion
A rectangular gold watch with a mesh band features a blue sunburst dial adorned with Roman numerals and gold hands. Powered by precise Japanese quartz movement, the brand logo and name are displayed below the 12 o’clock mark.A rectangular gold watch with a blue sunburst dial, Roman numerals, and a black leather strap. Three gold hands and the Stone by Sweden logo are featured on the face, powered by precise Japanese quartz movement.
A rectangular watch with a metallic band and a vibrant blue sunburst dial featuring gold hour markers and hands. The brand name SONER and the word NOSTALGIA are displayed on the face.A rectangular watch featuring a bright blue sunburst dial, silver hour markers and hands, a polished silver case, and a black textured leather strap. The brand Soner and the word Nostalgia appear on the watch face.
A silver rectangular watch with a mesh band and vibrant blue dial features minimalist hour markers, sapphire glass, and the brand name SONER with "MOMENTUM" on the face.Momentum Bacardi rectangular watch in polished steel with a blue dial, shown from several angles in motion
A sleek rectangular watch featuring a silver mesh band, blue sunburst dial, minimalist hour markers, and reliable Japanese Miyota quartz movement, all set against a crisp white background.A rectangular watch with a shiny silver case, blue sunburst dial, silver hour markers, and a black leather strap embossed with a subtle pattern. The face displays Store by Sweden and QUARTZ, powered by Japanese Miyota quartz movement.
A silver rectangular watch with a mesh metal band and a bright blue dial displaying silver hour markers and hands. The watch face features the Stone by Sweden logo, the word Quartz, and runs on precise Japanese quartz movement.A square-faced blue dial watch with a metallic silver casing, silver hour markers, and a black textured leather strap. Featuring Store by Sweden branding, this timepiece is powered by reliable Japanese quartz movement.
A silver rectangular watch with a stainless steel case, blue sunburst dial, and Roman numerals. The silver mesh band complements the Soient by Sweden branding on the face.A square-faced wristwatch with a blue sunburst dial, silver Roman numerals, and silver hands. The watch features a brushed stainless steel case and a black leather strap with a textured pattern. The brand logo is visible on the dial.
A gold mesh band Art Deco watch with a square gold case and a blue dial, featuring gold hour markers and hands, powered by precise Japanese Miyota quartz movement, set against a white background.A luxury Art Deco watch featuring a square gold case, blue dial, gold hour markers and hands, Japanese Miyota quartz movement, and a black leather strap. “Stort in Sweden” is printed on the dial and the watch rests on a white background.
A rectangular gold watch with a mesh band and blue face featuring gold hour markers and hands. The brand logo and name Saint Vincent are visible on the dial, protected by durable sapphire crystal.A rectangular gold watch with a blue face, minimalist gold hour markers and hands, a sapphire crystal, and a black leather strap. The brand name Store of Sweden is visible on the watch face.
A gold rectangular Art Deco watch by Söner Watches, featuring a mesh band and a square blue face with Roman numerals and gold hands, set against a white background.A square gold wristwatch with a blue dial, gold Roman numerals, and black leather strap. Inspired by Art Deco watch design, the brand Söner Watches is visible on the dial, along with the word QUARTZ at the bottom.
Book cover titled Beyond Round Watches: A Chronicle of Rectangular Watches by Freddie Palmgren, featuring three distinct rectangular timepieces against a dark background.The back cover of Beyond Round Watches features a summary exploring non-round timepieces, author info, and a small painting of Caroline Murat, with a barcode and ISBN at the bottom. Perfect for horology fans intrigued by rectangular watches.
Beyond Round Watches (Signed) Sale price¥4,500 JPY
Book cover titled Beyond Round Watches: A Chronicle of Rectangular Watches by Freddie Palmgren, featuring three rectangular wristwatches against a dark background—a tribute to design innovation in the watch industry.The back cover of Beyond Round Watches features a painting of Caroline Murat and text exploring rectangular watches, design innovation in the watch industry, horological evolution, and the author's inspiration. A barcode appears at the bottom.
Beyond Round Watches (pdf) Sale price¥0 JPY
Book cover showcasing The Nostalgia watch, split to reveal real vs fake, titled "How to Spot Fake Watches Like a Pro!" by Freddie Palmgren, with a pre-order list sign up, all on a dark background.
How To Spot a Fake Watch Sale price¥0 JPY

Best Selling Watch

Nostalgia Agustus11-year batteryRectangular watch

Sale price Tax & shipping incl.
Sold Out - Reserve Yours
Sale price¥122,900 JPY
Sold Out - Reserve Yours

Strap style: Steel Bracelet

Strap style

Strap size: Standard

Strap size

For Those Who Choose Distinction

Our customers chose Söner for one reason: they wanted a watch that doesn’t look like everyone else’s.
To All Reviews

James Hanson

Style and QUALITY Beyond Expectations

This watch was EXACTLY what I was looking for! Minimalist elegance yet catches the eye. My jeweler that adjusted the links noted the VERY high end quality overall.

A silver rectangular watch featuring a minimalistic white dial, simple hour markers, and the brand name SONER above the center. The word MOMENTUM appears near the bottom, all accentuated by an elegant metal mesh band.

Kevin Camilleri

Söner Momentum

Exceptional piece of craftsmanship. I can easily add that Soner can easily match entry level luxury watches...Recommend this brand to all watch lovers.

A rectangular gold wristwatch with a black leather strap. The watch face is black with simple gold hour markers and hands.

Anthony M.

Nostalgia Monaco review

If you’re looking for an elegant and classy rectangular timepiece look no further this watch is for you. It is made from quality materials and is the perfect size and fits very comfortably on your wrist. I highly recommend this timeless classic.

A sleek silver wristwatch with a rectangular face and a metal band. The watch features minimalistic hour markers, two hands, and the words Soner and Nostalgia on the white face.

Jesús-María H.y.G.

Beautiful unisex piece and superb service!

I had the absolute privilege of purchasing a Söner piece and, in the process, get together with founder and brand owner Freddie. The watch is excellent. Superb build quality fot the price plint. A very elegant watch yet versatile and wearable.

A rectangular watch with a brown leather strap and a black face. The face features silver hour markers and hands. The watch casing is metallic silver with a classic design.

Jesús-María H.y.G.

Great dress watch (NOT ROUND)!!

I have now had my Nostalgia London watch for right around a week now and am really enjoying it. It has such a classic look and feel without the drawbacks of a vintage watch that could have unseen ware or damage. The Strap is very high quality leather.

A rectangular watch with a silver case, white face, minimalist hour markers, and a brown crocodile-pattern leather strap. The words Soner and Momentum appear on this elegant Art Deco watch.

S.D

Momentum Hoover

Looking for a lasting timepiece I found this site and decided for the momentum. Especially because my granddad worked at Hoover in the 1950s and my mom gave me the funds to get something to remember her by.

A gold wristwatch with a rectangular black face and gold hour markers. It features a date window and a gold metal strap. The brand name Soner is on the watch face.

Mark W.

Stunning Timepiece

This watch reminds me of my 1939 Hamilton. It's so elegant, and every time I wear it I get comments on what a beautiful watch. Very high quality. Very rich feel too. I would highly recommend this.

Premium Watch Collections

The Definitive Guide to Rectangular Watches

Rectangular watches are not a variation of round design. They are a different design philosophy.

This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.

Explore the full framework and master the category.

Read The Definitive Guide to Rectangular Watches

Blog Highlights

The Best Christmas Watch Gift Guide
Söner rectangular watches from the order shipped to the film crew of The Last Druid in Barcelona
The Best Mother's Day Gift Is a Watch That Marks Motherhood
The Best Father's Day Gift Is a Watch That Marks Fatherhood
Best Women's Watches as a Birthday Gift
The Best 50th Birthday Watch Gift Is Gold
The Best 40th Birthday Watch Gift
The Best 30th Birthday Watch Gift Is Versatile
The Best Gift for a New Father Is a Watch That Marks Day One
The Best New Job or Promotion Gift Is a Watch That Marks a true Moment
The Best Retirement Gift a Watch
The Best Graduation Gift Is a First Watch
A Wedding Party Gift Guide for Every Role, Groomsmen to Parents
The Best Wedding Day Gift from a Bride to Her Groom Is a wrist watch
The Best 50th Wedding Anniversary Gift Is Gold
The Best 40th Wedding Anniversary Gift
The Best 25th Wedding Anniversary Gift Is Silver
The Best Groomsmen Gift Is a Watch
The Best 15th Wedding Anniversary Watch Gift
The Best 10th Wedding Anniversary Watch Gift
The Best 1st Wedding Anniversary Gift Is a Watch
The Best Watch Gift for Every Occasion
The Best Silver Dial Rectangular Watches
The Best Black Dial Rectangular Watches for men and women
The Best Champagne Dial Rectangular Watches
Best Square Watch for Formal Occasions?
3 tank watches besides each other for comparison | Best value for the money tank watch
Two women wrists wearing a rectangular watch and a round watch, compared for office wear
Söner Augustus vs Cartier Tank Must Automatic Compared
A rectangular men's watch worn on the right wrist
Are Square & Rectangular Watches Durable Enough for Everyday Wear
Swiss vs Japanese Movements in Rectangular Watches
Best Independent & Microbrand Rectangular Watches in 2026
Best Jaeger-LeCoultre Reverso Alternatives in 2026: Ranked
Rectangular Watch Water Resistance: The Complete Guide
Söner Amorous vs Frederique Constant Classics Carrée: Which Should You Buy?
Söner Amorous vs Longines DolceVita: Which Should You Buy?
Why Rectangular Watches Are the Most Elegant Choice for Men
Söner Amorous vs JLC Reverso Classic: Which Should You Buy?
Söner Nostalgia vs Cartier Tank Must: Which Should You Buy?
Söner Watches Featured in The New York Times
Rolex Rectangular Watches: The Prince and Cellini Prince History
Richard Mille Rectangular Watches: RM 016 History and Complete Guide
Patek Philippe Gondolo: History and Complete Guide
Raymond Weil Toccata Rectangular Watch: History and Complete Guide
Oris Rectangular Watch: History and Complete Guide
Hamilton and the Rectangle: American Precision, Angular Style
Girard-Perregaux Vintage 1945 Rectangular Watch: History and Complete Guide
Square Watch vs Round Watch: Which Should You Buy?
Frédérique Constant Classics Carrée: The Complete Guide