Söner Watches 创始人 Freddie Palmgren 初入制表领域时，便为定义制表业的精湛工艺、精准度与悠久传承所着迷。但随着探索不断深入，他发现了一个令人忧心的现实：假表问题十分猖獗。
经合组织估计，全球假冒商品贸易额高达 4640 亿美元，占全球贸易的 2.5%。更令人担忧的是，假表占假冒商品市场的比例高达 10%。
也欢迎你把这本书转发给喜欢设计、手表，或单纯喜欢有意义故事的朋友。
本书是识别和避免购买假表的全面指南。无论你是经验丰富的藏家、满怀热情的新手，还是单纯欣赏精工时计之美的人，都能从中获得实用知识和专家见解，助你自信地做出明智决定。
你将学到：
本书的独特之处：
本书由一位满怀热情的制表师兼业内人士撰写，将实用建议与保护制表业传承的真挚承诺融为一体。它不只是讲如何识别假表，更旨在致敬并了解每一枚正品时计背后的精湛技艺与悠久传承。
加入这项使命：
携手保护品牌背后的故事，确保我们佩戴的手表如同其所代表的价值观一样真实可信。
在此处下载我的第二本书
Rectangular watches are not a variation of round design. They are a different design philosophy.
This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.
Explore the full framework and master the category.
Guide to Rectangular Watches
The Name SÖNER
"Söner," meaning "sons" in Swedish, symbolizes the deep bond between Freddie and his sons, William and Widar. The brand name is reflected in the intertwined S and W in the logo and the three dots representing Freddie and his sons. Söner embodies family heritage and the idea of a timepiece to be cherished and passed down through generations.
How It All Started
Freddie Palmgren, the visionary behind Söner Watches, set out on a mission to break away from the conformity of round watches. Motivated by the question, "Why do all watches look the same?" and fueled by a passion for innovation.
Years ago, he embarked on a quest to find a watch that symbolized excellence and uniqueness. He quickly realized the watch industry was saturated with round designs, lacking the diversity he craved. Recognizing an opportunity for change, he set out to break the 100-year-old round-watch norm.
His vision was clear: to offer something fresh and compelling to watch enthusiasts and newcomers alike.
