Book cover titled Beyond Round Watches: A Chronicle of Rectangular Watches by Freddie Palmgren, featuring three rectangular wristwatches against a dark background—a tribute to design innovation in the watch industry.
The back cover of Beyond Round Watches features a painting of Caroline Murat and text exploring rectangular watches, design innovation in the watch industry, horological evolution, and the author's inspiration. A barcode appears at the bottom.

《超越圆形腕表》（PDF）

促销价格$0 USD Tax & shipping incl.

如果矩形腕表能引起你的共鸣，
哪怕只是默默关注，你也来对了地方。

这本书之所以诞生，是因为我相信，一个值得分享的故事能够改变一个人。这是一个关于设计、与众不同，以及打破百年来圆形腕表常规的故事。这个故事促使我创立了 Söner Watches。

我免费赠送这本书，因为其中的理念比价格更重要。它们之所以重要，是因为可能帮助人们以不同的眼光看待腕表。而当某件事带来改变，人们就会分享它。这就是我希望你能拥有这本书的原因。

免费下载本书 👇

也欢迎你把这本书转发给喜欢设计、腕表，或只是喜欢有意义故事的朋友。

无论你是经验丰富的收藏家，还是刚刚踏入制表世界的新手，这本书都将带你领略矩形时计的优雅与创新，并汇集了腕表行业顶尖人士的支持与专业知识。知名品牌，如 劳力士、卡地亚、宝玑和浪琴，慷慨分享了档案图片、插画和历史见解，让读者得以一窥平时鲜少见诸印刷品的幕后故事。

在这本书中，我们将探索一些世界上最具代表性的时计背后的悠久历史、文化影响和精湛工艺。从朴素的起点一路发展成为标志性的时尚元素，这些独特的时计一次又一次地令世界各地的爱好者和收藏家着迷。

Freddie Palmgren 著《Beyond Round Watches（PDF）》探索了腕表行业的设计创新，聚焦于矩形腕表，封面上也展示了这类腕表的图片。

订购有作者签名的纸质版 -> 这里

The Definitive Guide to Rectangular Watches

Rectangular watches are not a variation of round design. They are a different design philosophy.

This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.

Explore the full framework and master the category.

Guide to Rectangular Watches
A black background featuring the word SÖNER in large, elegant gold lettering. Above the text is an ornate emblem with the initials VS, framed by decorative gold flourishes.

The Name SÖNER

"Söner," meaning "sons" in Swedish, symbolizes the deep bond between Freddie and his sons, William and Widar. The brand name is reflected in the intertwined S and W in the logo and the three dots representing Freddie and his sons. Söner embodies family heritage and the idea of a timepiece to be cherished and passed down through generations.
A man stands confidently in a city street, hands in his pockets. He wears a blazer over a t-shirt and sports a sleek rectangular watch as he looks to the side. The background is blurred, featuring buildings and cityscape details in monochrome.

How It All Started

Freddie Palmgren, the visionary behind Söner Watches, set out on a mission to break away from the conformity of round watches. Motivated by the question, "Why do all watches look the same?" and fueled by a passion for innovation.

Years ago, he embarked on a quest to find a watch that symbolized excellence and uniqueness. He quickly realized the watch industry was saturated with round designs, lacking the diversity he craved. Recognizing an opportunity for change, he set out to break the 100-year-old round-watch norm.

His vision was clear: to offer something fresh and compelling to watch enthusiasts and newcomers alike.

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A silver rectangular steel watch with a metal band, Roman numeral hour markers, a textured dial, and blue hour and minute hands. The brand name SONER appears above the 6 o’clock position, while the durable sapphire crystal protects its elegant Roman numeral dial.A hand holding a brown leather watch travel case with a zipper, embossed with the brand name SONER and a small decorative emblem above the text.
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A striking rectangular steel watch featuring a black textured dial, this timepiece showcases classic Roman numeral hour markers and the brand name SÖNER at the bottom center. The polished, ridged metallic band perfectly complements the refined elegance of this Roman numeral watch.A sophisticated rectangular steel watch, this silver wristwatch features a striking black textured dial with elegant Roman numeral hour markers and a refined black leather strap. The brand SÖNER is displayed above the center, exemplifying the style of a true Roman numeral watch.
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Amorous Nero rectangular automatic watch in polished steel with a champagne dial and a polished steel braceletAmorous Nero rectangular automatic watch in polished steel with a champagne dial and a black alligator pattern leather strap
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A silver men’s luxury watch featuring a rectangular steel case with a gold face, Roman numerals, and blue hands. The brand name SONER is elegantly displayed on the champagne dial.A hand holding a brown leather watch travel case with a zipper, embossed with the brand name SONER and a small decorative emblem above the text.
怀旧 Constantine11 年电池寿命矩形腕表 促销价格$765 USD