SÖNER
RELOJES RECTANGULARES

Una idea: Desafiar la norma redonda
Una promesa: Solo relojes rectangulares
Una confianza: Garantía de 10 años

 

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Inspirados por las palabras del poeta Herman Melville, 'Es mejor fracasar en originalidad que tener éxito en la imitación,' estamos dedicados a redefinir lo que puede ser la alta relojería.

En un mundo dominado por relojes redondos e imitaciones, elegimos un camino diferente, dedicándonos exclusivamente a elegantes relojes rectangulares.

Somos la ÚNICA marca de relojes en el mundo dedicada a relojes analógicos rectangulares.

Somos la marca de relojes rectangulares.

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Declaración de Visión

Establecer a Söner como un ícono moderno de relojes rectangulares, al nivel de Cartier y Jaeger-LeCoultre como una fuerza definitoria en la relojería angular. Imaginamos un futuro donde el diseño angular sea sinónimo de precisión, innovación e individualidad, haciendo de Söner la elección definitiva para quienes buscan una distinción audaz en su muñeca.

Inspired by the past

Freddie Palmgren founded Söner Watches with a vision to expand the Art Deco style into the watch industry. Originating in France during World War I, Art Deco celebrates modernism and elegance, characterized by geometric designs, rectangular shapes, and sleek sophistication.

A century later, its popularity endures, making Söner the perfect embodiment of this timeless style.

A stunning rectangular wristwatch with a vibrant green dial and silver indices, encased in stainless steel. Elegantly laid on a matching green surface beside the edge of a magazine, it exudes style and sophistication.

Heavy geometric influences

A stylish rectangular wristwatch with a white face, silver frame, and brown leather strap displayed on a glossy surface. It features minimalistic hour markers and simple hands, exuding an elegant and modern design.

Only the best materials

A close-up shot of a rectangular, silver-framed wristwatch with a black face and brown leather strap. The watch is angled on a dark surface with blurred text partially visible. The lighting creates subtle reflections on the metal.

Best in class movements

Book cover for Beyond Round Watches: A Chronicle of Rectangular Watches by Freddie Palmgren. Features images of rectangular watches, a portrait of the author, and text describing the books focus on the history and design of rectangular watches.

Beyond Round Watches

The founder of Söner Watches is more than just a visionary in the world of horology, he’s an authority on the history and evolution of timepieces.

Having authored a book delving into the fascinating story of watchmaking, with a particular focus on rectangular and square designs, he brings a deep knowledge and passion to every Söner creation.

His expertise not only informs the brand's commitment to precision and craftsmanship but also reinforces its unique position as the world’s only watch brand dedicated exclusively to rectangular watches.

Read more

The Definitive Guide to Rectangular Watches

Rectangular watches are not a variation of round design. They are a different design philosophy.

This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.

Explore the full framework and master the category.

Guide to Rectangular Watches
If you’re looking for an elegant and classy rectangular timepiece look no further this watch is for you. It is made from quality materials and is the perfect size and fits very comfortably on your wrist. I highly recommend this timeless classic.
The best classic style in a completely modern body. Finishes that are difficult to match. A value proposition, without a doubt. In addition, where a watch should perform best, besides its engine, is in the emotional part, and there this Casablanca offers unsuspected levels. Thank you very much, Freddie.
Looking for a lasting timepiece I found this site and decided for the momentum. Especially because my granddad worked at Hoover in the 1950s and my mom gave me the funds to get something to remember her by.