WE DEFINE
RECTANGULAR WATCHES
The world’s only watch brand dedicated to rectangular watches.
One idea: Defy the round norm
One promise: Only rectangular watches
One trust: 10-year warranty
Best selling designs
Pedido anticipado
Batería de 11 años
Automático
Automático
0.6%
Perfection
Only 0.6% of our watches are returned, with the majority attributed to sizing concerns. This underscores our dedication to quality and precision.
Testimonials
2%
DISRUPTIVE
2% of all watches on the market are square or rectangular. We are the only brand in the world dedicated to rectangular analog watches.
Our Story
4.93
TRUST
With a 4.93 out of 5 rating, our customers love the design, quality, and service we deliver. Making every watch a piece they’re proud to wear.
TestimonialsCustomer Voices

Anthony M.
Nostalgia Monaco review
If you’re looking for an elegant and classy rectangular timepiece look no further this watch is for you. It is made from quality materials and is the perfect size and fits very comfortably on your wrist. I highly recommend this timeless classic.

Jesús-María H.y.G.
Beautiful unisex piece and superb service!
I had the absolute privilege of purchasing a Söner piece and, in the process, get together with founder and brand owner Freddie. The watch is excellent. Superb build quality fot the price plint. A very elegant watch yet versatile and wearable.

Jesús-María H.y.G.
Great dress watch (NOT ROUND)!!
I have now had my Nostalgia London watch for right around a week now and am really enjoying it. It has such a classic look and feel without the drawbacks of a vintage watch that could have unseen ware or damage. The Strap is very high quality leather.
S.D
Momentum Hoover
Looking for a lasting timepiece I found this site and decided for the momentum. Especially because my granddad worked at Hoover in the 1950s and my mom gave me the funds to get something to remember her by.

Mark W.
Stunning Timepiece
This watch reminds me of my 1939 Hamilton. It's so elegant, and every time I wear it I get comments on what a beautiful watch. Very high quality. Very rich feel too. I would highly recommend this.

PERFECT DIMENSIONS
Dimensions: 40 x 28 mm (1.57 x 1.1 in) – the perfect balance of size and elegance for a comfortable fit and timeless design.
MOVEMENT
Powered by Swiss-made Sellita or ETA movements, featuring an 11-year battery life and a 42-hour power reserve for reliable performance.
SAPPHIRE GLASS
Domed sapphire crystal with 5 layers of anti-reflective coating for enhanced clarity and scratch resistance.
HARDENED STEEL
Extra-hardened (800 HV) surgical steel, four times more scratch-resistant than regular steel, with a luxurious PVD-coated gold plating for enhanced durability and style.
WATER RESISTANCE
With a 5 ATM water resistance, our watches are tested for swimming and snorkeling, offering reliable protection against water exposure.
Premium Dess Watches
Premium rectangular dress watches.
We utilize high-end Swiss movements, sapphire glass and hardened steel to ensure precision and reliability.


The ordinary world of watches is round; ours is rectangular!
At the heart of our watchmaking lies the drive to defy the norm and redefine the watch industry with our unique designs.
We are the only watch brand in the world that exclusively offers rectangular analog watches.
Step into a world where rectangular watches rule, and craftsmanship reigns supreme.
Exquisite Colors
Choose your preferred watch dial from a variety of captivating colors. Whether you prefer classic tones or bold, modern radiant colors, each dial is designed to fit your personal taste. Explore the vibrant options we offer and find the perfect dial to complement your style.




"Absolutely love my new watch! The craftsmanship is excellent, and I love that it's made with recycled materials. It’s both stylish and eco-friendly, which is a huge plus!"
"This is the best watch I’ve ever owned. It’s incredibly comfortable to wear, and the minimalist design works with everything. The fact that it’s sustainably made just makes it perfect."
"The quality is outstanding! The watch looks even better in person, and it feels durable and high-end. I’m really happy with my purchase and the eco-conscious approach."








AMOROUS VIENA
Automático
El Amorous Vienna es un reloj rectangular automático bellamente acabado que combina la precisión suiza con un diseño refinado y neoclásico. Su caja de acero inoxidable pulido, que mide 28 x 40 mm, enmarca una esfera blanca minimalista con índices y manecillas pulidas, creando un aspecto a la vez sobrio y sofisticado. La ventana de la fecha a las 3 en punto añade funcionalidad práctica, mientras que la manecilla de segundos barrida refleja el movimiento suave en su interior.
En el corazón de esta pieza se encuentra un movimiento automático suizo Sellita, que ofrece una reserva de marcha de 42 horas para un rendimiento fiable día tras día. El cristal de zafiro, tratado con un recubrimiento antirreflejo, asegura que la esfera permanezca clara y protegida contra rayaduras. La tapa trasera arqueada y atornillada, junto con una resistencia al agua de 5 ATM, proporcionan durabilidad para el uso diario, ya sea en la oficina o durante ocasiones especiales.
La comodidad y versatilidad son fundamentales en el Amorous Vienna, con opciones de correa en cuero genuino o acero pulido para adaptarse tanto a estilos formales como relajados. El reloj se ajusta cómodamente a muñecas de diversos tamaños, gracias a sus proporciones cuidadosamente diseñadas y su cierre seguro. Cada detalle, desde la caja de acero endurecido hasta el acabado impecable, destaca la dedicación de Söner a la artesanía y la individualidad.
Con una garantía de 10 años y un envío rápido y asegurado, el Amorous Vienna es una excelente elección para quienes buscan un reloj rectangular automático de alta calidad con un atractivo atemporal. Es un regalo considerado para aniversarios o una adición distinguida a cualquier colección, ofreciendo una alternativa única a los relojes redondos convencionales.

Rectangular watches are not a variation of round design. They are a different design philosophy.
This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.
Explore the full framework and master the category.
Guide to Rectangular Watches














