這本書的誕生，是因為我相信，一個值得分享的故事能改變某個人。這是一個關於設計、獨特風格，以及打破百年圓形腕錶主流的故事。也正是這個故事，讓我創立了 Söner Watches。
我免費送出這本書，因為其中的想法比價格更重要。它們之所以重要，是因為或許能幫助人們以不同的眼光看待腕錶。而當某件事帶來改變，人們就會分享它。這就是我想把這本書送給你的原因。
也歡迎你把這本書轉寄給喜愛設計、腕錶，或只是喜歡有意義故事的朋友。
無論你是資深收藏家，還是剛踏入鐘錶世界的新手，這本書都將帶你探索矩形時計的優雅與創新，並由鐘錶業頂尖人士提供支持與專業知識，讓旅程更加豐富。包括 Rolex、Cartier、Breguet 和 Longines 等知名品牌慷慨提供典藏影像、插圖與歷史見解，讓讀者得以一窺鮮少在出版品中呈現的業界內幕。
在本書中，我們將探索全球一些最具代表性的時計背後豐富的歷史、文化影響與卓越工藝。從樸實的起源一路追溯到成為標誌性的時尚元素，這些獨特的時計一次又一次地令世界各地的愛好者與收藏家著迷。
Rectangular watches are not a variation of round design. They are a different design philosophy.
This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.
Explore the full framework and master the category.
Guide to Rectangular Watches
The Name SÖNER
"Söner," meaning "sons" in Swedish, symbolizes the deep bond between Freddie and his sons, William and Widar. The brand name is reflected in the intertwined S and W in the logo and the three dots representing Freddie and his sons. Söner embodies family heritage and the idea of a timepiece to be cherished and passed down through generations.
How It All Started
Freddie Palmgren, the visionary behind Söner Watches, set out on a mission to break away from the conformity of round watches. Motivated by the question, "Why do all watches look the same?" and fueled by a passion for innovation.
Years ago, he embarked on a quest to find a watch that symbolized excellence and uniqueness. He quickly realized the watch industry was saturated with round designs, lacking the diversity he craved. Recognizing an opportunity for change, he set out to break the 100-year-old round-watch norm.
His vision was clear: to offer something fresh and compelling to watch enthusiasts and newcomers alike.
