design award

Söner Watches: German Design Award 2026

Söner Watches: German Design Award 2026

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    We're absolutely thrilled to share some incredible news with you: our watch design has been honored with a German Design Award 2026 in the Excellent Product Design category!

    This isn't just any design award, it's one of the most prestigious and sought-after honors in the global design world. And we're still pinching ourselves that our watch is now among the chosen few.

    An Elite Recognition

    Here's what makes this achievement truly extraordinary: out of over 3,900 entries from 57 countries, only 27 designs received the German Design Award in the Excellent Product Design category. Twenty-seven. From nearly four thousand submissions.

    That's less than 1% of all entries.

    Our watch is now part of this incredibly exclusive group, standing shoulder-to-shoulder with the world's most innovative and beautifully crafted products. It's a moment we'll never forget.

    You Can't Just Enter, You Have to Be Chosen

    Unlike most design competitions, the German Design Awards don't accept open applications. You have to be nominated first by expert committees of the German Design Council. This means that before we even entered the competition, industry leaders had already identified our work as something special, worthy of consideration among the world's best.

    What followed was intense. A rigorous, multi-stage evaluation process. A two-day jury session with seventeen different nationalities represented, renowned designers, business leaders, academics, and industry experts from around the globe. They examined every aspect, every detail, every design decision.

    And our watch made it through.

    The Philosophy Behind the Design

    When we set out to create this timepiece, we weren't just thinking about telling time. We were thinking about the relationship between form and function, between tradition and innovation, between what a watch has been and what it could become.

    Every curve was considered. Every material choice debated. Every detail refined until it felt right. We obsessed over proportions, explored new finishing techniques, and pushed ourselves to create something that would stand the test of time, not just mechanically, but aesthetically and emotionally.

    The German Design Awards recognize designs that are "excellent, holistic, and innovative", work that sets new standards and points the way forward for entire industries. To have our vision validated in this way, by this particular jury, means everything to us.

    A Historic Year for Design

    Winning in 2026 carries special significance. This is the year Frankfurt RheinMain has been named World Design Capital by the World Design Organization, making it the global hub for design, innovation, and creative excellence.

    Our award ceremony will take place this February during Ambiente in Frankfurt am Main, where we'll present our winning design to an international audience. The spotlight on design has never been brighter, and we're honored to be part of this historic moment.

    Crafted with Purpose, Worn with Pride

    This award validates something we've always believed: that exceptional design isn't about following trends, it's about creating something meaningful, something lasting, something that resonates on a deeper level.

    Every element of this watch was designed with intention. The way it catches the light. The feel of it on your wrist. The seamless integration of mechanics and aesthetics. These aren't happy accidents, they're the result of relentless refinement and an unwavering commitment to excellence.

    And now, that commitment has been recognized on one of the world's biggest stages.

    This Victory Belongs to You

    We need to be honest: none of this would be possible without you, our customers, our supporters, our community.

    Your feedback has shaped our design process. Your enthusiasm has fueled our late nights in the studio. Your trust has given us the confidence to take risks and push boundaries. Every time you wear one of our watches, you're not just checking the time, you're wearing a piece that's been recognized as among the top 27 product designs in the world.

    This award isn't just ours. It's yours too.

    The Journey Continues

    Receiving a German Design Award isn't a destination, it's confirmation that we're on the right path. It's a reminder that our commitment to innovation, quality, and meaningful design resonates beyond our studio, beyond our community, and out into the world.

    But we're not resting on this achievement. If anything, it's ignited an even stronger desire to keep pushing, keep experimenting, keep creating timepieces that challenge expectations and set new standards.

    We have some exciting developments in the works that we can't wait to share with you. Stay tuned.

    Thank You

    From the bottom of our hearts, thank you for being part of this journey. Thank you for believing in our vision. Thank you for wearing our designs with pride. And thank you for celebrating this milestone with us.

    Here's to the pursuit of excellence, together.

    🏆 German Design Award 2026 Winner
    Excellent Product Design
    One of only 27 awarded worldwide

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