SÖNER's Library of Inspiration

Cartier Rectangular Watches: Tank & Santos History

No brand in the history of watchmaking has done more to define, popularize, and elevate the rectangular watch than Cartier. Founded in Paris in 1847 by Louis-François Cartier, the house built its r...

Rectangular Watch Style Guide: Every Dress Code

A rectangular watch is a more deliberate choice than a round one. It carries a design heritage rooted in the Art Deco era, a silhouette that follows the line of the arm rather than sitting across i...

Jaeger-LeCoultre Reverso Rectangular Watch History

Jaeger-LeCoultre is one of watchmaking's great manufactures, a house that has produced more than a thousand calibres, invented the world's smallest mechanical movement, and consistently demonstrate...

Bulova and the Rectangle: An American Art Deco Story

Bulova is one of America's defining watch brands, and its story is inseparable from the country's own sense of style. Founded in New York in 1875 by Joseph Bulova, a Bohemian immigrant with an inst...

Best Rectangular Dress Watches for Men

A rectangular dress watch does something a round watch cannot — it follows the line of the arm, sits flat under a shirt cuff, and reads as a deliberate aesthetic choice rather than a default one...

Baume & Mercier Hampton Rectangular Watch History

Baume & Mercier is one of the oldest watch manufacturers in the world, founded in 1830 in the heart of the Swiss Jura by brothers Louis-Victor and Célestin Baume. The brand's guiding philosophy...