SÖNER's Library of Inspiration

The Best Rectangular Watch Brands (and What Each Is Known For)

The watch brands best known for high-quality rectangular watches are Cartier (the Tank and Santos), Jaeger-LeCoultre (the Reverso), TAG Heuer (the Monaco), Longines (the DolceVita), Oris (the Recta...

Square Watch vs Rectangular Watch: What's the Difference?

Most people searching for a square watch and most people searching for a rectangular watch are looking for the same thing. The terms are used interchangeably across the watch market, by buyers, by ...

Cartier Rectangular Watches: Tank & Santos History

No brand in the history of watchmaking has done more to define, popularize, and elevate the rectangular watch than Cartier. Founded in Paris in 1847 by Louis-François Cartier, the house built its r...

Rectangular Watch Style Guide: Every Dress Code

A rectangular watch is a more deliberate choice than a round one. It carries a design heritage rooted in the Art Deco era, a silhouette that follows the line of the arm rather than sitting across i...

Jaeger-LeCoultre Reverso Rectangular Watch History

Jaeger-LeCoultre is one of watchmaking's great manufactures, a house that has produced more than a thousand calibres, invented the world's smallest mechanical movement, and consistently demonstrate...

Bulova and the Rectangle: An American Art Deco Story

Bulova is one of America's defining watch brands, and its story is inseparable from the country's own sense of style. Founded in New York in 1875 by Joseph Bulova, a Bohemian immigrant with an inst...