SÖNER's Library of Inspiration

The Resurgence of Art Deco in Modern Rectangular Watchmaking

The allure of Art Deco design is timeless. This influential style, which first emerged in the 1920s and 1930s, is experiencing a remarkable resurgence in modern watchmaking. Known for its bold geom...

88% of Women Say Watches Make Men More Attractive

Watches Make You More Attractive In the world of fashion and personal style, accessories play a crucial role in defining one's appearance. Among these, watches have stood the test of time, not just...

How to Choose the Perfect Wristwatch: Key Factors

How to Choose the Right Wristwatch? Choosing the right wristwatch can be a daunting task, given the myriad of options available in the market today. Whether you're looking for a timepiece that comp...

Rectangular Watches and Gen Z: Between Tradition and Trends

Gen Z is the first generation to grow up with a square watch face as a default - the Apple Watch normalised geometric cases on millions of wrists from 2015 onwards. The result is a generation that ...

What Makes a Watch Masculine?

The short answer: a masculine watch is not about size. It's about proportion, restraint, and the geometry of the case — clean lines, a quiet dial, quality materials, and a profile that fits the ...

Why Do Men Still Wear Watches in the Smartphone Era?

The phone on your wrist can tell the time. So can the watch. They are not the same act. This guide covers the real reasons men still choose to wear watches in a world where the smartphon...