The Söner Tank Watch
Pre-order

"It’s not a copy of the past. It’s an evolution of the form."

/Freddie

This is the beginning of a new chapter for Söner, the creation of our first ever classic Tank Watch. A watch born from proportion, angles, and precision.

A watch that unites 1920s Art Deco elegance, the clean lines of modern Swedish design, and the precision of Swiss heritage.

Built like a watch. Inspired by a war machine

Look closely and you begin to see the details. The baton hands are broad, solid and sharply defined, resembling the silhouette of tank cannons. At exactly 12 o’clock, their alignment creates an especially striking impression: two black barrels pointing toward the top of the dial, like the twin guns of an armoured machine ready for action.

Then there is the case.

Its distinctive construction takes inspiration from the caterpillar tracks of a tank. The brancards (vertical parallel case flanks) is deliberately rounded on the top and flat at the bottom, creating a visual profile reminiscent of the individual sections of a tank track. This gives SÖNER Tank a more mechanical, robust presence and strengthens the resemblance to the real engineering of an armoured vehicle.

At the heart of the design is a detail you almost don't notice at first: the hidden crown.

By concealing the crown within the case architecture, SÖNER Tank preserves an unusually clean and symmetrical silhouette. Nothing interrupts the armour-like geometry. From the front, the case becomes a single, disciplined form, much like the uninterrupted surfaces of an armoured vehicle.

And finally, the "gun turret".

The raised upper structures draw inspiration from the gun turret of a tank. They frame the watch from above, giving the case its distinctive vertical architecture and completing the connection between the watch and the machine that inspired it.

Where the classic Tank draws its character more from elegance, architecture and Art Deco restraint, SÖNER Tank looks toward steel, armour, machinery and military engineering.

SÖNER Tank.
Wear the difference.

The Launch

The Söner Classic Tank is now open for pre-order.

On this page, you have two options.

1. You can secure one of the very first pieces ever produced and lock in the lowest price this model will be offered at. Note! You will be asked to chose dial color and straps in November of 2026! 

2. You can join the VIP list to follow the project closely and receive priority access ahead of the public release, including an invitation to an exclusive pre-launch event.

The official launch is scheduled for October 2026. Delivery timing makes it an ideal piece for a Christmas present, whether for yourself or a loved one.

If you want to be among the first, pre-order now or sign up below. You will receive ongoing project updates, new episode releases, and all launch details as they are announced.

/Freddie Palmgren
Founder & CEO

info@sonerwatches.com