The world’s only watch brand dedicated to rectangular watches.

While a rectangular watch tends to be more formal than a round face, my Nostalgia Madrid is proving that more can actually be less; with a steel strap it adds an informal, understated sophistication to a linen shirt, polo shirt, linen jacket, or any other sort of summer wear. But beyond that, with its stylish blue face I find that when I look at my Madrid to see the time, other people are looking at it too! Simply said, this is a very fun watch.

I've always had a great appreciation for watches, especially classic timepieces. I first came across Söner some time ago, most likely through watch videos online, and their watches have been on my wish list ever since. What particularly drew me in was the beautiful Art Deco-inspired design, which feels both elegant and distinctive.
From the moment I placed the order, the experience was excellent. The watch arrived very quickly and looks absolutely stunning in person.
I was also impressed by the company's attention to detail, the exceptionally fast customer service, and the genuine commitment to improving through customer feedback. It's refreshing to see a brand that clearly cares about both its products and its customers.
I would happily recommend Söner to anyone looking for a unique and beautifully designed watch.

I'd been on the lookout for a square watch for a while, but all the ones I found, basically searching on social media and watch websites, were from the traditional brands. I found the cheaper ones, as well as the more expensive and well-known ones, too classic and they just didn't quite do it for me.
One day, I think when I was making an enquiry on one of the available AI platforms, it recommended the Soner brand to me. And that's how I discovered the Momentum Eden. I've had it for a few days now. It arrived in perfect condition and the value for money is excellent. It's a watch that's both elegant and sporty at the same time. The leather strap is fantastic. A great buy; I'm very satisfied with it.

Lovely watch from this Swedish family brand. Quality leather strap and well-constructed watch case. It's a refreshing change to see a specialist watch company put so much thought into their watches!

For watch enthusiasts it’s ok to feel worried about purchasing a watch from a new company. But this watch is the real deal. Incredible quality, even more beautiful in person and a legend of a founder. I’ve been looking for the right thing for months, and ai made the correct decision. Getting engraved to mark the special occasion put the cherry on top. Just go for it!

My Partner loves her new watch. Can't get the smile off her face and now she is never late!

The watch fits so comfortable. It has great presence on my 18.41 cm wrist. It’s beautiful and very classy exceeded my expectations.

I bought this as a gift for my wife, and she absolutely loves it. She wears it all day and says it’s beautiful and elegant. The watch face is also large enough to read the time easily without glasses.

This watch is very comfortable and easy to switch from the metal mesh bracelet to the leather strap. Great for active or elegant wear!

I initially ordered the nostalgia limited edition as I play cello and I like that the watch is slightly curved to fit more comfortably. The curve is what I like because the watch is less likely to scratch my cello. Not only is this watch comfortable, it will not scratch my cello and is elegant enough to wear while playing a concert.

A genuinely impressive watch. Timeless in shape, distinctive in character, and exceptionally comfortable on the wrist. The sapphire crystal catches the light beautifully, while the blue hands seem to hover above the dial with a level of finesse that shows real watchmaking understanding. With different straps, it adapts effortlessly from sporty to elegant to classic. The service was excellent as well — always responsive, easy to reach, and a pleasure throughout. Worth every cent, and I’m already looking forward to the next designs.

Thought it could be too big as a mens watch, but fitted perfectly on the wrist of my wife.
Very elegant, excellent quality. Thanks a lot!

Very much like the watch

The curved back and the dial color make this one of my favorites. When I tried it on, I received compliments on how nice it looks. Thank you for a classy dress watch!

A stunning blend of vintage elegance and modern quality—the SÖNER Nostalgia is easily the best rectangular watch I’ve seen for the price!