SÖNER's library of inspiration

Welcome to our blog, a dedicated space where passion for watches meets the story of our brand. Dive into the world of timeless design, expert craftsmanship, and the unique character of rectangular timepieces. Whether you're a seasoned collector or new to the art of horology, you'll find inspiration, insights, and everything you need to embrace the elegance of Söner Watches.

The Ultimate Guide to Luxury Rectangular Watches in 2026

The Ultimate Guide to Luxury Rectangular Watches in 2026

In the world of horology, where round watches dominate the landscape, rectangular watches stand as bold statements of individuality and refined taste. These distinctive timepieces, with their elega...

Freddie Palmgren founder of Söner Watches

Söner Watches Unveils the Amorous and Nostalgia Collections – Where Swiss Craftsmanship Meets Swedish Minimalism

In a world where time moves faster than ever, Söner Watches stands apart by slowing down, by honoring tradition, detail, and the artistry of true watchmaking. The brand’s latest releases, Amorous a...

Freddie Palmgren representing Söner Watches at the Nordic Watch Awards 2025

Söner Watches at Nordic Watch Awards and Stockholm Time | 2025

Last Friday I attended the Nordic Watch Awards, a gathering that truly celebrates the art of fine watchmaking in the Nordics. It was inspiring to meet fellow independent brands, collectors, and ent...

Söner Watches Full Guide | The Definitive Rectangular Watch Brand

Söner Watches: The Definitive Rectangular Watch Brand Redefining Horological Excellence

In the world of horology, where conformity reigns and round dials dominate over 98% of the market, one Swedish brand dares to stand apart. Söner Watches has carved an unprecedented niche as the rec...

A sleek rectangular watch featuring a black face adorned with silver hour markers and hands, paired elegantly with a black leather strap.

Which Wrist To Wear A Watch For Females? Style Tips, Comfort Factors, And Tips

Do women really wear their watches on the right wrist? A watch is both a timekeeping tool and a signature. Choosing which wrist to wear it on will affect comfort, style, and how seamlessly it fits ...

The Nostalgia Rome features a sleek rectangular design with a silver case and vibrant red dial. Labeled with SÖNER and NOSTALGIA, it showcases minimalist hour markers and hands.

First Wristwatch: Historical Timeline, Key Inventors, And Companies

The earliest wristwatches evolved from pocket watches. They began as a niche curiosity and then evolved into one of the most influential personal technologies of the last 150 years. By the early 20...