The History and Legacy of the Jaeger-LeCoultre Reverso Square Watch

The Jaeger-LeCoultre Reverso Square Watch is more than just a timepiece; it is a symbol of elegance, precision, and timeless design. Since its inception in the early 20th century, the Reverso has become a hallmark of the Jaeger-LeCoultre brand, embodying the company's commitment to craftsmanship and innovation. This article will delve into the rich history of this iconic watch and explore its enduring legacy in the world of horology.

The Birth of the Reverso

The story of the Reverso begins in the 1930s, a time when wristwatches were gaining popularity but were still relatively fragile. Polo players, in particular, found that their watches could not withstand the rigors of their sport. The idea for a watch that could be flipped over to protect its face during a polo match was born out of this necessity.

In 1931, Jaeger-LeCoultre introduced the Reverso, a watch with a unique swiveling case that could be reversed to shield the delicate glass face. The design was revolutionary and quickly caught the attention of watch enthusiasts around the world.

Design and Craftsmanship

The Reverso's design is characterized by its rectangular shape and Art Deco influences, a style that was popular during the time of its creation. The watch's geometric lines and elegant proportions are a nod to this artistic movement, making it a timeless piece that transcends trends.

Each Reverso watch is meticulously crafted in the Jaeger-LeCoultre workshops in Switzerland. The company's master watchmakers employ traditional techniques, such as hand engraving and enameling, to create each piece. This commitment to craftsmanship is evident in the watch's intricate details, from the guilloché pattern on the dial to the perfectly polished case.

The Reverso Through the Years

Over the years, the Reverso has evolved while staying true to its original design. In the 1990s, Jaeger-LeCoultre introduced the Reverso Duo, a model with two faces that could display two different time zones. This innovation was a nod to the brand's pioneering spirit and its commitment to meeting the needs of its customers.

In the 21st century, the Reverso continues to be a symbol of Jaeger-LeCoultre's innovation and craftsmanship. The company has released several limited-edition models, such as the Reverso Tribute and the Reverso Classic, which pay homage to the watch's rich history while incorporating modern watchmaking techniques.

The Legacy of the Reverso

The Reverso's enduring popularity is a testament to its timeless design and superior craftsmanship. It has become a favorite among watch collectors and enthusiasts, who appreciate its unique swiveling case and the story behind its creation.

Moreover, the Reverso has left a significant mark on the watchmaking industry. Its innovative design has inspired other watch brands to push the boundaries of what is possible in watch design. The Reverso's influence can be seen in the many reversible and dual-faced watches that have been released since its debut.

Today, the Reverso is more than just a watch; it is a piece of horological history. Its iconic design, rich history, and enduring legacy make it a true classic in the world of luxury watches.


The Jaeger-LeCoultre Reverso Square Watch is a testament to the brand's commitment to innovation, craftsmanship, and timeless design. From its inception as a practical solution for polo players to its status as a beloved classic, the Reverso's journey is a fascinating tale of horological innovation and enduring style.

Whether you're a seasoned watch collector or a casual enthusiast, the Reverso offers a unique blend of history, design, and craftsmanship that is sure to captivate. Its story is a reminder of the power of innovation and the enduring appeal of timeless design.

Inspired by the legacy of the Jaeger-LeCoultre Reverso, Söner Watches invites you to embrace the distinctiveness of square timepieces. As the only brand dedicated exclusively to crafting analog square watches, Söner stands apart in a world of circular conformity. Discover our watch collections and join a select group of individuals who choose to make a statement with their wristwear. Experience the blend of history, design, and craftsmanship with a modern twist. Discover our watch collections and wear your uniqueness with pride.