The City Collection: Redefining the Dress Watch Industry

Yes, the world is round, and the hands of time move around the face of the watch. But does that mean every watch face needs to be round? We don’t think so.

So our rectangular cases combined with a stunningly attractive minimalist dial challenge the dominance of round faces in the world of watches, inviting the world of fashion to embrace our new style and shape. 

Are you tired of all the boring, same-looking watches out there? Are you tired of all those lookalike round faces that, yes, tell the time, but don’t do so with the degree of style and panache you’re looking for?

That is why we designed The City Collection, a beautiful, perfect-sized, and high-end dress watch that breaks free from the constraints of the mainstream to deliver the most attractive aesthetics and precision timekeeping.

I'm Freddie, a family guy turned watch designer.

Each tick of a Söner watch reflects my dedication and promise to you. As a father, I'm reminded of the importance of every moment with my family, just as I value every moment you spend exploring my brand and campaign.

I want to express my deep gratitude for your support as a potential backer. I understand the trust you've placed in me, and I won't let you down.

Transparency is of utmost importance! I'll keep you informed every step of the way, sharing both our successes and challenges. I'm also committed to avoiding unnecessary risks that could jeopardize the project or your trust in me.

I'd love to hear from you! So, please, feel free to reach out! Whether it's here, via email or a phone call at +46 31 250707.

NOTE: I'll provide weekly campaign updates every Wednesday throughout the project!



Inspired by the iconic art deco era of the 1920s and 1930s, the City Collection blends the best of historical and modern watchmaking to create something truly unique. The square case and minimalistic dial push through the dominance of round-shaped watches.


The square dress watch from Söner Watches - The Nostalgia