Specifications

CASE:

Thickness:
 10 mm
Diameter:
 28 × 40 mm
Back: Arched, screw-down, sealed
Serial Number: Unique serial number
Material: Hardened PVD gold plated steel
Glass:
 Sapphire with anti-reflective coating
Water Resistance:
 5 ATM, snorkeling approved

MOVEMENT:

Movement type: Automatic
Movement: Sellita SW100A (Swiss)
Accuracy: +-12 sec/day
Functions:
 Hr, Min, Sec & Date
Frequency: 28 000 vph
Power Reserve: 42h
Jewels:
24

Manual ->

Description

The Amorous Milano stands apart as a classic rectangular watch, shaped by Söner's commitment to geometric purity and enduring design. Its brushed gold-plated case, crafted from hardened stainless steel, frames a deep onyx black dial. Gold-plated indices and hands glide across the surface, their movement powered by a Swiss Sellita automatic calibre, renowned for precision and a 42-hour reserve. A discreet date window at three o'clock completes the composition, balancing utility with restraint.

The Amorous Milano is a 28 x 40 mm rectangular automatic watch in brushed gold-plated hardened stainless steel, 10 mm thick, with a black onyx dial, a sweeping second hand and a date window at three o'clock.

Sapphire glass, layered with anti-reflective coating, protects the dial and ensures clarity in every light. The arched, screw-down case back and 5 ATM water resistance speak to robust construction, while the choice of 20 mm quick-release genuine leather strap or gold steel bracelet offers versatility for both formal and relaxed settings. Every detail, from the brushed gold finish to the tactile comfort of the strap, reflects Söner's Art Deco inspiration and Swedish design ethos.

This rectangular automatic watch is more than an accessory; it is a study in proportion and permanence. The interplay of black and gold creates a striking presence, yet remains understated enough for daily wear. Whether paired with tailoring or casual attire, the Amorous Milano lends a sense of quiet confidence, its rectangular form a subtle nod to those who value distinction over convention.

Each piece is accompanied by a 10-year warranty, testament to Söner's dedication to lasting quality. The Amorous Milano is not simply a gold rectangular watch with a black face; it is a finely crafted companion, designed to be worn, admired, and eventually passed on. A true celebration of mechanical artistry and timeless style.

Strap

Width: 20 mm
Type:
 Quick Release
Material: Surgical steel or Cow leather
Length:
Wrist over or under 17.5cm/6.89in

Size guide ->

FAQ

How thick is the Amorous Milano?

The Amorous Milano has a case thickness of 10 mm and measures 28 x 40 mm. The Nostalgia collection is slimmer at 7 mm.

Can I swap between the leather strap and the gold-plated steel bracelet?

Yes, the Amorous Milano is available with either a genuine leather strap or a gold-plated steel bracelet, both with a 20 mm quick-release system for easy changes.

Is the watch suitable for both formal and casual occasions?

Absolutely. The elegant rectangular design and choice of strap make it versatile enough for formal events, business settings, or everyday wear.

How should I care for the gold-plated case and leather strap?

To keep the gold-plated case looking its best, avoid harsh chemicals and wipe it gently with a soft cloth. The leather strap should be kept dry and cleaned with a damp cloth if needed.

Does the watch fit comfortably on different wrist sizes?

The ergonomic 28 x 40 mm case and adjustable strap options ensure a comfortable fit for both medium and larger wrists.

Is the Amorous Milano a good choice for collectors?

Yes, its Swiss movement, unique rectangular design, and limited production make it a standout piece for collectors seeking something distinctive.

Shipping, Tax & Warranty

Shipping

Free global shipping within 24 hours, fully insured and trackable on every parcel. Your tracking number is in your order confirmation email.

Warranty

Backed by a 10-year international warranty and a 30-day satisfaction guarantee. If you're not satisfied, tell us within 30 days for a full refund.

Tax and duties

The price you see is the price you pay. All taxes and fees are included, with nothing further to pay on delivery. The one exception is a small number of countries where import duty exceeds 30 percent; in those rare cases the duty is not included and may be charged on arrival. Write to info@sonerwatches.com before ordering and we'll confirm how your country is treated.

Amorous MilanoAutomaticRectangular watch

Sale price$785 USD Tax & shipping incl.

Strap style: Brushed Gold Bracelet
Strap size: Standard
View Size Guide

Size on the wrist

  • Case28 × 40 mm
  • Thickness10 mm
  • Strap width20 mm
Bank card 85.6 mm 54 mm 28 mm 40 mm
Shown to scale next to a standard bank card.

A refined, classic case size. The curved case back follows the wrist, so it sits comfortably all day.

“The case looks custom made for my 6.5” wrist.”

Ernie E., verified buyer

“It’s small enough to fit under a shirt sleeve and big enough to look fine on my 23cm wrist.”

Jonas P., verified buyer

Try it on at home

Print a life-size paper watch, cut it out and wrap it around your wrist.

How to choose strap size

Measure around your wrist, just below the wrist bone, with a soft tape or a piece of string. Choose the strap size that matches your measurement.

Ships within 24 hours · Free delivery in 5 to 8 days
10-year warranty · 30-day returns, free and fully refunded

Specifications

CASE:

Thickness:
 10 mm
Diameter:
 28 × 40 mm
Back: Arched, screw-down, sealed
Serial Number: Unique serial number
Material: Hardened PVD gold plated steel
Glass:
 Sapphire with anti-reflective coating
Water Resistance:
 5 ATM, snorkeling approved

MOVEMENT:

Movement type: Automatic
Movement: Sellita SW100A (Swiss)
Accuracy: +-12 sec/day
Functions:
 Hr, Min, Sec & Date
Frequency: 28 000 vph
Power Reserve: 42h
Jewels:
24

Manual ->

Description

The Amorous Milano stands apart as a classic rectangular watch, shaped by Söner's commitment to geometric purity and enduring design. Its brushed gold-plated case, crafted from hardened stainless steel, frames a deep onyx black dial. Gold-plated indices and hands glide across the surface, their movement powered by a Swiss Sellita automatic calibre, renowned for precision and a 42-hour reserve. A discreet date window at three o'clock completes the composition, balancing utility with restraint.

The Amorous Milano is a 28 x 40 mm rectangular automatic watch in brushed gold-plated hardened stainless steel, 10 mm thick, with a black onyx dial, a sweeping second hand and a date window at three o'clock.

Sapphire glass, layered with anti-reflective coating, protects the dial and ensures clarity in every light. The arched, screw-down case back and 5 ATM water resistance speak to robust construction, while the choice of 20 mm quick-release genuine leather strap or gold steel bracelet offers versatility for both formal and relaxed settings. Every detail, from the brushed gold finish to the tactile comfort of the strap, reflects Söner's Art Deco inspiration and Swedish design ethos.

This rectangular automatic watch is more than an accessory; it is a study in proportion and permanence. The interplay of black and gold creates a striking presence, yet remains understated enough for daily wear. Whether paired with tailoring or casual attire, the Amorous Milano lends a sense of quiet confidence, its rectangular form a subtle nod to those who value distinction over convention.

Each piece is accompanied by a 10-year warranty, testament to Söner's dedication to lasting quality. The Amorous Milano is not simply a gold rectangular watch with a black face; it is a finely crafted companion, designed to be worn, admired, and eventually passed on. A true celebration of mechanical artistry and timeless style.

Strap

Width: 20 mm
Type:
 Quick Release
Material: Surgical steel or Cow leather
Length:
Wrist over or under 17.5cm/6.89in

Size guide ->

FAQ

How thick is the Amorous Milano?

The Amorous Milano has a case thickness of 10 mm and measures 28 x 40 mm. The Nostalgia collection is slimmer at 7 mm.

Can I swap between the leather strap and the gold-plated steel bracelet?

Yes, the Amorous Milano is available with either a genuine leather strap or a gold-plated steel bracelet, both with a 20 mm quick-release system for easy changes.

Is the watch suitable for both formal and casual occasions?

Absolutely. The elegant rectangular design and choice of strap make it versatile enough for formal events, business settings, or everyday wear.

How should I care for the gold-plated case and leather strap?

To keep the gold-plated case looking its best, avoid harsh chemicals and wipe it gently with a soft cloth. The leather strap should be kept dry and cleaned with a damp cloth if needed.

Does the watch fit comfortably on different wrist sizes?

The ergonomic 28 x 40 mm case and adjustable strap options ensure a comfortable fit for both medium and larger wrists.

Is the Amorous Milano a good choice for collectors?

Yes, its Swiss movement, unique rectangular design, and limited production make it a standout piece for collectors seeking something distinctive.

Shipping, Tax & Warranty

Shipping

Free global shipping within 24 hours, fully insured and trackable on every parcel. Your tracking number is in your order confirmation email.

Warranty

Backed by a 10-year international warranty and a 30-day satisfaction guarantee. If you're not satisfied, tell us within 30 days for a full refund.

Tax and duties

The price you see is the price you pay. All taxes and fees are included, with nothing further to pay on delivery. The one exception is a small number of countries where import duty exceeds 30 percent; in those rare cases the duty is not included and may be charged on arrival. Write to info@sonerwatches.com before ordering and we'll confirm how your country is treated.



Russell Crowe ordered 30 SÖNER watches for his film crew

In his own words

Russell Crowe ordered 30 SÖNER watches for his film crew

His video about the watches has passed 1.3 million views.

Read the story

4.93/5 from 500+ customers

This model: ★ 5.0/5 from 11 reviews

★★★★★
“Excellent communication with owner, beautiful watch on the wrist, weight just right, automatic movement keeping excellent time, great value.”
Arnold C. · Amorous Milano
★★★★★
“This watch reminds me of my 1939 Hamilton. It's so elegant and every time I wear it I get comments on what a beautiful watch. Very high quality.”
Mark W. · Amorous Milano
★★★★★
“I’ve always wanted a rectangular dress watch that is considerably more affordable and less old fashioned than a Cartier tank.”
Kenneth W. · Amorous Milano
★★★★★
“This is a lovely watch at a great price. Perfect for both a new collector and also a seasoned one.”
Marco · Amorous Milano
★★★★★
“I could have bought any watch I wanted, regardless of price, and I chose the Amorous Sydney.”
Bradley W. · Amorous Sydney

PERFECT DIMENSIONS

Dimensions: 40 x 28 mm (1.57 x 1.1 in) – the perfect balance of size and elegance for a comfortable fit and timeless design.

MOVEMENT

Powered by Swiss-made Sellita movements, featuring a 42-hour power reserve for reliable performance.

SAPPHIRE GLASS

Domed sapphire crystal with 5 layers of anti-reflective coating for enhanced clarity and scratch resistance.

HARDENED STEEL

Extra-hardened (800 HV) surgical steel, four times more scratch-resistant than regular steel

WATER RESISTANCE

With a 5 ATM water resistance, our watches are tested for swimming and snorkeling, offering reliable protection against water exposure.

A hand holding a brown leather watch travel case with a zipper, embossed with the brand name SONER and a small decorative emblem above the text.

Premium Travel Case

Crafted from premium crazy horse leather, this travel case is designed to protect your watch while developing a rich, individual patina over time. The leather’s natural pull-up effect means every mark and crease adds character, making each case uniquely yours. Compact, durable, and soft on the inside.

Milano’s rectangular gold case and deep onyx-black dial capture the elegance of Italian fashion. Powered by a Swiss automatic movement, it embodies timeless Milanese artistry and precision.
A brushed gold plated stainless steel case with sapphire glass and anti-reflective coating reflects Milano’s commitment to refined craftsmanship and everyday wearability with 5ATM water resistance.
The sweeping second hand, date at 3 o’clock, and arched caseback showcase the Milano’s harmony of beauty and function—designed for those who dress with purpose.

The Definitive Guide to Rectangular Watches

Rectangular watches are not a variation of round design. They are a different design philosophy.

This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.

Explore the full framework and master the category.

Read The Definitive Guide to Rectangular Watches

Milano - Rectangular Gold Watch

Italian Style and Artistry at Its Finest

The Milano rectangular watch embodies Italian style and artistry, inspired by Milan's rich history of fashion. This rectangular watch honors t...

Milano - Rectangular Gold Watch

Italian Style and Artistry at Its Finest

The Milano rectangular watch embodies Italian style and artistry, inspired by Milan's rich history of fashion. This rectangular watch honors the city's classic beauty with a polished stainless steel case and an onyx-black dial, offering a sleek and sophisticated design that captures the elegance of Milanese craftsmanship.

Precision and Artistry Combined

Powered by an exquisite Swiss automatic movement, the Milano rectangular watch combines precision and artistry. Known for its reliability and fine craftsmanship, this movement ensures your rectangular watch keeps accurate time while showcasing the intricate design. The sapphire glass with an anti-reflective coating further enhances the elegance and durability of the watch.

A Fashionable Companion for Every Occasion

Embodying the spirit of Milanese fashion, the Milano rectangular watch is perfect for those who appreciate both function and luxury. Featuring a date window at 3 o'clock, a sweeping second hand, and 5ATM water resistance, this rectangular watch is versatile and stylish enough for both formal events and casual outings.