AMOROUS MILANO
Automatic
- ✔ Free shipping
- ✔ 10-year warranty
- ✔ 40+ countries
- ✔ 100% satisfaction
The Amorous Milano stands apart as a classic rectangular watch, shaped by Söner's commitment to geometric purity and enduring design. Its brushed gold-plated case, crafted from extra-hardened surgical steel, frames a deep onyx black dial. Gold-plated indices and hands glide across the surface, their movement powered by a Swiss Sellita automatic calibre, renowned for precision and a 42-hour reserve. A discreet date window at three o'clock completes the composition, balancing utility with restraint.
Sapphire glass, layered with anti-reflective coating, protects the dial and ensures clarity in every light. The arched, screw-down case back and 5 ATM water resistance speak to robust construction, while the choice of genuine leather strap or gold steel bracelet offers versatility for both formal and relaxed settings. Every detail, from the brushed gold finish to the tactile comfort of the strap, reflects Söner's Art Deco inspiration and Swedish design ethos.
This rectangular automatic watch is more than an accessory; it is a study in proportion and permanence. The interplay of black and gold creates a striking presence, yet remains understated enough for daily wear. Whether paired with tailoring or casual attire, the Amorous Milano lends a sense of quiet confidence, its rectangular form a subtle nod to those who value distinction over convention.
Each piece is accompanied by a 10-year warranty, testament to Söner's dedication to lasting quality. The Amorous Milano is not simply a gold rectangular watch with a black face; it is a finely crafted companion, designed to be worn, admired, and eventually passed on. A true celebration of mechanical artistry and timeless style.
What is the difference in thickness between the Amorous and Nostalgia collections?
The Amorous Milano Automatic has a case thickness of 10 mm, while the Nostalgia collection is slightly thicker at 10.5 mm.
Can I swap between the leather strap and the gold-plated steel bracelet?
Yes, the Amorous Milano is available with either a genuine leather strap or a gold-plated steel bracelet, both with a quick-release system for easy changes.
Is the watch suitable for both formal and casual occasions?
Absolutely. The elegant rectangular design and choice of strap make it versatile enough for formal events, business settings, or everyday wear.
How should I care for the gold-plated case and leather strap?
To keep the gold-plated case looking its best, avoid harsh chemicals and wipe it gently with a soft cloth. The leather strap should be kept dry and cleaned with a damp cloth if needed.
Does the watch fit comfortably on different wrist sizes?
The ergonomic 28 x 40 mm case and adjustable strap options ensure a comfortable fit for both medium and larger wrists.
Is the Amorous Milano Automatic a good choice for collectors?
Yes, its Swiss movement, unique rectangular design, and limited production make it a standout piece for collectors seeking something distinctive.
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Automatic
4.93 ⭐ out of 5 based on 500+ testimonials
Testimonials
Bradley W.
A Bold, Balanced Design
I could have bought any watch I wanted, regardless of price, and I chose the Amorous Sydney. Why? Because Freddie absolutely nailed the design. It’s a rare piece that blends masculine strength with a refined elegance, that balance is hard to get right, and Soner pulled it off.
The finishing is excellent, the proportions feel deliberate, and on the wrist it carries presence without shouting. I collect across a wide range of brands, and this watch earns its place. Proud to wear it. Truly honored.
Van Augur
Incredible watch at an incredible price!
I’m always skeptical about online purchases of higher-end accessories. You’re never fully sure what you’re going to get. So I took a bit of a gamble when I picked up my Söner. Boy am I glad that I did! The watch is of the highest quality. Its minimalist design and humble form factor pair exquisitely with my suit. The glass and metal are top notch. I have received numerous compliments already. And at this price point, it is nearly impossible to beat!
HB
Excellent quality!
I have heard about the brand before and decided to purchase the Nostalgia Stockholm , black dial. The watch arrived in the preordered leather case, that also turned to be a great quality. The watch in reality looks better than the videos/pics! Thank you very much Freddie, nice touch!
Luke J.
Green & Gold Legacy!
My purchase of the green faced legacy watch in gold trim with a gold stainless steel strap is SUPERIOR! The emerald green is perfect…a stunning color! Having my watch in all gold color makes the green face stand out even more. My name is Luke…and the Force is strong with this watch…after all, Luke’s legacy lightsaber is indeed this color green! A beautiful watch to admire…art on my wrist!
Jerome d.
Traditional Craftsmanship At Its Finest
This will be my second purchase of a Söner watch. Like the first (the Momentum Rockefeller), the Momentum Bacardi is beautifully designed, comfortable to wear and reasonably priced. Beyond their design and functionality, both Momentum watches possess a timeless aesthetic, which will last for years to come.
Christopher W.
Beautiful and high quality watch
I am very impressed at the detail and quality of this watch given the price point. It is just beautiful and looks like it should cost much more. I am so impressed by the watch and the company.
Howard R.
Elegant quality
I've been looking a long time for a self-winding rectangular watch that is super elegant and well-made AND reasonably-priced. I made my initial search about a year ago and wasn't completely satisfied. Then recently I tried again and I found the Soner brand. Wow. This is exactly what I wanted. Not only is your product super high-quality but your customer service cannot be beat. I am really proud to wear your beautiful watch. Thank you.
Chad H.
Watch dresses to Impress
My Red Legacy Tribune in polished steel with steel mesh band gets plenty of looks. Whether I'm on the town in a suit, casually hanging out with friends over cocktails, or traveling across Europe, this watch always gets noticed. Recently, while traveling in Italy, I noted dozens of men and women who commented on my exquisite Soner watch. From the minimalistic case and dial, to the deep red tone of the face, people tell me this is a handsome watch. I love it so much.
Nathan C.
Great watch, and my first automatic
Upon searching for a new watch to replace my cheap watch that I bought many years ago, I stumbled upon the Soner website. As I like rectangular watches, I placed rectangular watch in the internet search and found the company that makes only rectangular watches. What a great idea! I have been enjoying my new watch for a few weeks now, looking forward to it lasting many years! Thanks again!
Danny
Fair priced rectangular watch
When you are shopping for a good quality rectangular watch, options are more limited, and sometimes you get stuck between very expensive or very unatractive options.
Then comes soner with an excellent product, original and fairly priced for what you get. I just got mine and I must say I loved it.
Kenneth W.
Fantastic dress watch
I’ve always wanted a rectangular dress watch that is considerably more affordable and less old fashioned than a Cartier tank. When I found the Söner website the Amorous Milano looked like the perfect watch for me. Having received it and worn it, I am pleased that it is exactly what I wanted.
PERFECT DIMENSIONS
MOVEMENT
SAPPHIRE GLASS
HARDENED STEEL
WATER RESISTANCE
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Premium Travel Case
Crafted from premium crazy horse leather, this travel case is designed to protect your watch while developing a rich, individual patina over time. The leather’s natural pull-up effect means every mark and crease adds character, making each case uniquely yours. Compact, durable, and soft on the inside.
