The Allure of the Square Gold Watch

When it comes to timepieces, the square gold watch holds a unique position in the world of horology. It's a statement piece that combines the traditional elegance of gold with a modern, geometric aesthetic. This article delves into the allure of the square gold watch, exploring its history, design elements, and the top brands to consider.

The History of the Square Watch

While round watches have been the norm for centuries, the square watch made its debut in the early 20th century. The first notable square watch, the Santos de Cartier, was created in 1904. It was designed for aviation pioneer Alberto Santos-Dumont, who wanted a timepiece that could be used while flying.

The square design was not just a stylistic choice, but a functional one. The square shape allowed for a more secure fit on the wrist, making it easier to read the time while in flight. This practical design quickly caught on, and the square watch became a popular choice for those seeking a modern, utilitarian timepiece.

The Symbolism of Gold

Gold has been a symbol of wealth and power for thousands of years. In the world of watches, a gold timepiece is often seen as a sign of success and prestige. The combination of a square watch and gold creates a timepiece that is both modern and timeless.

The Allure of the Square Gold Watch -Söner watches

Gold is also a versatile metal that complements a variety of styles. Whether paired with a black leather strap for a classic look, or a gold bracelet for a more luxurious feel, a gold square watch is a versatile accessory that can elevate any outfit.

Top Brands for Square Gold Watches


As the creator of the first square watch, Cartier is one of the top choices for those seeking a square gold timepiece. The brand's Santos de Cartier watch remains a popular choice, with its distinctive square case and gold accents.

The Allure of the Square Gold Watch -Söner watches

Cartier also offers the Tank watch, another iconic square design. The Tank watch features a rectangular case, a nod to the tank tracks that inspired its design. With its clean lines and gold accents, the Tank watch is a timeless piece that exudes elegance.


Söner is another brand that offers square gold watches. The Söner Casablanca, for example, features a square case with rounded lugs, offering a softer take on the square watch design. The Casablanca is available in white or yellow gold, allowing for personal customization.

Söner also offers the Milano, a rectangular watch that harkens back to the Art Deco era. With its bold design and gold case, the Milano is a statement piece that showcases Söner's commitment to craftsmanship and design.

How to Choose a Square Gold Watch

When choosing a square gold watch, there are several factors to consider. First, consider the size of the watch. Square watches tend to be larger than round ones, so it's important to choose a size that fits your wrist comfortably.

The Allure of the Square Gold Watch -Söner watches

Next, consider the type of gold. Yellow gold has a classic, warm look, while white gold offers a more modern, cool tone. Rose gold, with its pinkish hue, is a romantic and trendy option.

Finally, consider the brand and its reputation. Brands like Cartier and Rolex are known for their craftsmanship and quality, making them a safe choice for a luxury timepiece.

The Future of the Square Gold Watch

As we look to the future, the square gold watch continues to hold its place in the world of horology. With its unique blend of tradition and modernity, the square gold watch is a timeless piece that will continue to captivate watch enthusiasts for years to come.

Whether you're a seasoned watch collector or a novice, the square gold watch is a worthy addition to any collection. Its distinctive design, rich history, and symbolic value make it more than just a timepiece - it's a statement of style, success, and individuality.

Embrace the distinction and elegance that comes with a Söner square gold watch. As the only brand in the world dedicated to crafting exclusively analog square timepieces, Söner Watches invites you to be part of a select group who value individuality and style over conformity. Our watches are designed for those who dare to be different and appreciate the fine craftsmanship of a unique, geometric aesthetic. Discover our watch collections and join the ranks of those who wear their uniqueness on their wrist with pride.