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Let customers speak for us
I the voyaging of artistry appreciation of beautiful watches
I have been looking for a rectangle watch for a long time, including a day spent on St. Thomas looking for the perfect watch, but to no avail. I don’t know how I hadn’t found Soner on the internet before now, but I’m so glad I did! The face is the perfect (not too small) size and the rich brown band offers the classic “timeless” look I’ve been searching for. I love watches and I change them out so I didn’t want to worry about the battery dying or continuous motion. The 11 year battery is ideal!
When I saw the photos of Soner watches I knew that was for me. So I bought the Nostalgia and it was better than I thought.The lines were buttifull along with the quality of the materials. And I was so impressed I bought two more, it is a perfect time piece that I know I will enjoy for a very long time!
It’s about time non -round watches be recognized.
Freddie has done a good work in researching this topic and presented it in an easy to read book.
I ‘ve always loved non-round watches specially rectangular and square and thus book just validated my thoughts on them . Definitely a good read if you are into any shape of watches . .
Watch was excellent. It looked stylish and exude a sense of classiness.
Good day, to all the Soner Watch present and future watches customers. I have purchased my six watches, and I have many more to go. This is my second review. It's only so many accolades you can say, see (My First watches to my collection) review, and all other reviews. This is a stylish head turner watch.
Great Job, Freddie Palmgren - CEO & Founder
I bought the Amorous Vienna (self winding) watch for my wife's birthday and she absolutely loves it.
The watch is good quality, well crafted and elegant in design. The curved case means that the watch sits comfortably on her small wrist.
The customer experience has been exceptional too with clear and quick communication, thank you Freddie!
I bought the Vienna automatic watch with a white face and black crocodile
strap.
The watch is very elegant in design and sits nicely on the wrist, due to the curved casing.
Customer service has been excellent too with quick responses to communications.
I’m delighted with both my watch and the customer experience, I wish Freddie well in the future and I’m sure his brand will go from strength to strength.
This book is amazing, Freddie takes the reader on a journey through time, exploring horology and giving a deeper understanding of rectangular watches and the complucations watch makers face. A true gem and must buy for watch enthusiasts
Love the simple yet elegant design. It’s unique enough to peak people’s interest about it but is not overly flashy. I like that Söner has decided to stick exclusively with rectangular watches (my personal favorite for myself) and excel in it rather than trying to be the best at all watch types.
The personalized leather case is also a nice bonus.
On top of a great quality product, the customer support is fantastic as well! Will definitely be recommending these watches 👍
If so, it is a good idea reading Freddie Palmgrens book Beyond Round Watches. It’s a statement of a true watch enthusiast demonstrating broad and deep knowledge. The book is easy and fun to read, informative and shows the passion of the author. I’m enjoying reading it.
I honestly didn’t expect much from the Legacy Mercado, but upon receipt I’m amazed at the quality of this piece. The fit and finish is immaculate. The strap is spectacular. As a collector, I’m surprised at the overall value of this versatile watch and recommend it to the rest of us that aren’t ready to drop $5k on a similar tank.
I always wandered why there are so few watches that dare not to be round one. But that's, after all, turns to be a good thing. This rectangular beauty is even more special in the world of circles. Looking good both on my 18 inch wrist and my wife's 16... so versatile! Excellent quality for the price and very nice Swiss quartz mechanism makes it the grab and go one in collection. Keep the good work!
This is a wonderful watch. I own 3 and plan to buy another soon.
I highly recommend. The colors are deep and rich and the duel deploent bands are comfortable and interchangeable, so you can switch thing up, as you desire. Really, highly recommend 👌.
Bought this for my girlfriend, she absolutely loves it. The custom engraved case is such an awesome touch that makes it special as well. Great quality, great customer service. Highly recommend to others
Tank Watch Questions
Here we have collected a few of the most asked questions about our watches. At the end of this page you find more "practical" questions answered.
What are the specifications of different watch models?
Specifications of Various Watch Models
Classic Nostalgia Collection
- Functions: Hr & Min
- Battery Life: 11 years
- Case Thickness: 7 mm
- Case Diameter: 28 × 40 mm
- Movement: Swiss ETA 901.001 quartz
- Index & Hands: Polished stainless steel
- Case Back: Arched, screw-down, sealed
- Glass: Sapphire with anti-reflective coating
- Water Resistance: 5 ATM, snorkelling approved
- Case Material: Hardened (800HV) stainless steel
- Strap Size: Large and Medium, 20 mm width
Another variant features a silvered dial and an interchangeable black grained calfskin strap for those who prefer versatility in style.
Timeless Amorous Collection
- Case Thickness: 10 mm
- Case Diameter: 28 × 40 mm
- Power Reserve: 42h
- Accuracy: -20 ~ +40 sec/day
- Functions: Hr, Min, Sec & Date
- Index & Hands: Polished stainless steel
- Case Back: Arched, screw-down, sealed
- Glass: Sapphire with anti-reflective coating
- Movement: Swiss Sellita SW100A automatic
- Water Resistance: 5 ATM, snorkelling approved
- Case Material: Hardened (800HV) stainless steel
- Strap Size: Large and Medium, 20 mm width
For those looking for a larger option, there are two 45 x 35mm models available, maintaining the same steel or gold elegance with an increased presence on the wrist.
Versatile Steel with the Momentum Collection
- Case thickness: 10 mm
- Case diameter: 35 × 45 mm
- Power Reserve: 42h
- Accuracy: -10 ~ +30 sec/day
- Case Material: 316L stainless steel
- Functions: Hr, Min & Sec
- Case back: Arched, screw-down sealed
- Index & hands: Polished stainless steel
- Glass: Sapphire with anti-reflective coating
- Lume: Super-Luminova on hand and index
- Movement: Japanese, Miyota 9039 automatic
- Water Resistance: 10 ATM, scuba diving approved
- Strap size: Large and Medium, 22mm width
This model offers flexibility and easy customization for different looks.
The Legacy Collection with Robust Design
- Functions: Hr, Min & Sec
- Battery life: 3 years
- Case thickness: 10 mm
- Case diameter: 35 × 45 mm
- Case Material: 316L stainless steel
- Case back: Arched, screw-down sealed
- Index & hands: Polished stainless steel
- Movement: Japanese, Miyota 2035 quartz
- Glass: Sapphire with anti-reflective coating
- Lume: Super-Luminova on hands and index
- Water Resistance: 5 ATM, snorkelling approved
- Strap size: Large and Medium, 22mm width
These watches represent a convergence of art and precision, embodying both timeless elegance and modern sophistication for diverse tastes and preferences.
What is the process of purchasing a watch?
How to Purchase a Watch with Ease?
Buying a watch from our company is straightforward and enjoyable, even if you're miles away. Here's how it works:
Initial Communication:
We begin with regular, productive conversations to understand your needs. Whether through emails or phone calls, you’ll always be informed about the process.
Virtual Consultation:
We offer a video call to showcase the timepiece you're interested in. This session doubles as a virtual tour of our boutique, so you get a real feel for our collection without leaving your home.
Personalized Service:
We prioritize accommodating your requests, ensuring that you feel confident about the quality and authenticity of your potential purchase.
Smooth Shipping Experience:
Once you've selected your timepiece, we handle shipping seamlessly. From our door to yours, we remain in contact to ensure everything goes smoothly.
Ongoing Support:
Our commitment doesn't end with delivery. We stay engaged to ensure that your watch arrives in perfect condition and meets your expectations.
This personalized and comprehensive approach transforms buying a watch from a mere transaction into a memorable experience.
How do you describe your expertise in high-end watches?
Our Expertise in high-end Watches
At Söner Watches, we take pride in our deep expertise in the high-end watch industry. Our team consists of nationally and internationally recognized specialists with extensive knowledge of high-end material and components. Whether you're a seasoned collector or new to high-end timepieces, we provide expert guidance to help you make the perfect choice.
Commitment to Excellence
Customer satisfaction is at the heart of everything we do. We strive to make every interaction enjoyable, offering competitive pricing and exceptional service. Over the years, we’ve built a reputation as a trusted and reliable destination for high-end watches—where quality, authenticity, and a seamless experience come first.
Discover the difference with Söner Watches.
How do we describe our selection of watches?
How we describe our selection of watches?
At Söner Watches, our inventory is always fresh and expansive, featuring over 40 different timepieces to choose from. We take pride in offering a dynamic selection of pristine watches, ensuring you’ll always find exceptional choices.
Our diverse collection is stocked with high-quality watches to suit every taste and style. Whether you're searching for the latest models or timeless classics, we make sure your perfect watch is just a discovery away.
Explore our ever-updating showcase and find the timepiece that speaks to you.
How do SÖNER Watches ensures uncompromising quality?
How we Ensures Uncompromising Quality & Authenticity?
At SÖNER Watches, we don’t just sell watches—we design them from the ground up. Since we design, engineer, and produce every component ourselves, authenticity is built into every timepiece by default. Here’s how we guarantee that every SÖNER watch meets our exacting standards:
1. In-House Design & Material Selection
Every SÖNER watch begins as an original sketch, with our team meticulously selecting premium materials—from the case and dial to the movement components. Because we control every element, there’s no risk of imitation or compromise.
2. Precision Manufacturing Under One Roof
We design and assemble each watch in our own facilities. This vertical integration ensures that every detail—from the movement’s accuracy to the finishing of the case—adheres to our strict specifications.
3. Rigorous Quality Control at Every Stage
Before a SÖNER watch reaches your wrist, it undergoes multiple inspections:
- Movement Testing – Each caliber is checked for precision and durability.
- Aesthetic Perfection – Our watchmakers examine every surface, ensuring flawless finishing.
- Functional Testing – Water resistance, power reserve, and chronometer-grade accuracy are verified.
4. Final Certification & Warranty
Only after passing all tests does a SÖNER watch receive its official certification—backed by our warranty. Since we oversee the entire process, you can trust that your watch is 100% authentic, innovative, and built to last.
No middlemen. No compromises. Just excellent craftsmanship, entirely under our control.
What kind of shopping experience to Söner provide?
The SÖNER Watches Experience: Where Quality Meets Excellence
At SÖNER Watches, we don’t just sell timepieces—we craft experiences. Every step, from design to delivery, is designed to make your journey with us seamless, personal, and exceptional. Here’s what you can expect:
1. A Curated, Enjoyable Discovery Process
Explore our collection like a private showcase—each SÖNER watch is presented with the care and detail it deserves. Whether online or in-store, we’ve designed an intuitive, inspiring experience that lets you appreciate the artistry behind every piece.
2. Uncompromising Quality, Backed by Our Customers
Since we control every stage of production—from sketching designs to hand-selecting materials—we guarantee a level of quality that’s unmatched. But don’t just take our word for it: Our customers consistently rate us 4.9/5, praising our precision, craftsmanship, and attention to detail.
- In-House Creation: Every component is designed and assembled by us, ensuring authenticity and excellence.
- Rigorous Testing: Each watch undergoes multiple inspections for accuracy, durability, and flawless finish.
- Built to Last: We don’t cut corners. A SÖNER watch is a lifelong companion, engineered to perform beautifully for decades.
3. Service as Refined as Our Watches
We treat you the way we’d want to be treated—with responsiveness, expertise, and genuine care. Whether you’re choosing your first SÖNER or adding to a collection, our team is here to guide you with deep product knowledge and a passion for horology.
Why settle for ordinary? Experience the difference of a brand that pours its soul into every watch—and every customer interaction.
What are the customer police regarding transactions?
Understanding Our Customer Service Policies
At SÖNER Watches, we believe true everyday luxury lies in uncompromising quality and exceptional service. Here’s how we ensure every interaction with us reflects our high standards:
1. Prompt, Expert Assistance
Have questions about our timepieces or process? Our watch specialists provide swift, knowledgeable responses to help you make informed decisions about your perfect SÖNER watch.
2. Complete Transparency
We maintain absolute clarity in every transaction. From materials to manufacturing timelines, you’ll receive detailed information about your watch’s creation journey before commitment.
3. The SÖNER Quality Guarantee
Unlike retailers selling mass-produced watches, every SÖNER timepiece represents our obsessive dedication to excellence:
- In-House Mastery: We design, engineer, and craft most components ourselves
- Precision Testing: Each watch undergoes rigorous quality checks before approval
- Proven Excellence: 98% of customers report flawless craftsmanship (4.9/5 average rating)
4. Your Satisfaction, Our Obsession
We stand behind every watch with a 10-year factory warranty and 30-day return policy. If your timepiece doesn’t exceed expectations, we’ll make it right.
Experience the difference of a watchmaker that controls every detail - from sketch to wrist.
How can one filter the watch listings on the store?
How to filter the watch listings
When browsing the watch listings on the website, you have various options to organize and filter the selection to best suit your preferences.
Sorting Options
- Featured: Highlight the top watches that are currently in the spotlight.
- Most Popular: See the timepieces that are trending and selling rapidly.
- Alphabetical Order:
- Price-Based Sorting:
- Chronological:
Filtering by Preference
- Model:
- Case finish:
- Case size
- Dial color:
This comprehensive system allows you to find the perfect watch effortlessly, combining functionality with your personal taste.
What kind of customer service can one expect?
World class customer service can be expected?
Our customer service is available Monday to Sunday: 24/7. This means you can rely on us at any time, day or night, for all your luxury watch needs. Our team is composed of experts who are nationally and globally recognized, ensuring that you receive knowledgeable and insightful assistance every step of the way.
We are committed to providing a pleasant shopping experience, emphasizing both great prices and exemplary service. You can trust our dedication to honesty and dependability.
Our reputation as a reliable high-end watch brand is built on years of serving satisfied customers. We take pride in offering a seamless experience, ensuring that your journey with us is as high-end as the timepieces we offer.
What watch models are available to order?
The Nostalgia Tank Watch Collection
Where iconic cityscapes meet impeccable craftsmanship. Each timepiece is a tribute to the world’s most captivating destinations, blending sophisticated design with 11-year battery longevity for enduring performance.
From the romantic charm of Paris to the bold energy of New York, these watches are more than accessories—they’re wearable stories. Meticulously crafted with premium materials, interchangeable straps, and precision quartz movements, the Nostalgia line offers versatility, reliability, and understated luxury—all at an exceptional value.
Nostalgia New York
(11-year Battery) Sale price $435.00 USD
Nostalgia Paris
(11-year Battery) Sale price $435.00 USD
Nostalgia Stockholm
(11-year Battery) Sale price $435.00 USD
Nostalgia London
(11-year Battery) Sale price $435.00 USD
Nostalgia Rome
(11-year Battery) Sale price $435.00 USD
Nostalgia Monaco
(11-year Battery) Sale price $435.00 USD
Nostalgia Chicago
(11-year Battery) Sale price $435.00 USD
Each of these Nostalgia timepieces boasts an impressive 11-year battery life, ensuring longevity and reliability. Designed for those who appreciate both style and substance, these watches are crafted with precision and attention to detail. Choose from an array of globally inspired models, each embodying the unique spirit of its namesake city.
Design and Features
- Case and Dial: These watches feature elegantly crafted cases that offer both durability and a timeless aesthetic. Whether you prefer a sleek urban look or a more classic design, there's an option to suit your style.
- Straps and Bands: With interchangeable straps, you can easily customize your watch to complement any outfit. Options range from sophisticated leather to robust stainless steel, providing versatility for any occasion.
- Movement: Powered by high-precision quartz movements, these watches ensure accurate timekeeping, making them as functional as they are fashionable.
Why Choose Nostalgia?
- Versatility: Perfect for every occasion, from business meetings to casual outings, the Nostalgia collection adapts seamlessly to your lifestyle.
- Affordability: At a competitive price point of $435.00 USD, these watches offer exceptional value, blending luxury features with everyday wearability.
- Global Inspiration: Each model draws inspiration from iconic cities around the world, allowing you to carry a piece of global culture on your wrist.
Explore the collection and discover a watch that not only tells time but also tells a story.
Innovation is the ability to see change as an opportunity – not a threat.
FAQ
We understand that purchasing a watch from us can be a significant investment.
And you might have some questions before making a decision.
Tax / VAT
Tax policies vary depending on the country you live in.
For example, within the EU, VAT is included in the listed price. However, in countries like the UK, customers will need to pay VAT on their purchase, based on local regulations.
We recommend consulting your country's tax authority or customs office to understand any applicable VAT or fees before making a purchase.
Case Size
Our watches' dimensions vary depending on the specific model.
This information is located on the product page under the "Description" tab.
Dimensions:
The Legacy and Momentum:
Hight: 1.7 inch / 45 mm
Width: 1.38 inch / 35 mm
Thickness: 0.43 inch / 11 mm
The Nostalgia:
Hight: 1.57 inch / 40 mm
Width: 1.10 inch / 28 mm
Thickness: 0.28 inch / 7.2 mm
The Amorous:
Hight: 1.57 inch / 40 mm
Width: 1.10 inch / 28 mm
Thickness: 0.39 inch / 10 mm
If you have any questions regarding the dimensions of our watches, please do not hesitate to contact our customer service team. We are always happy to assist you with any queries you may have. Contact us
Strap Size
To ensure that you choose the correct watch strap size, you will need to measure the circumference of your wrist.
Simply take a flexible tape measure and wrap it snugly around your wrist, just below the bone. Note the measurement in inches or centimeters, and refer to the watch strap size provided on the order form to determine the appropriate strap length for your wrist size.
STRAP GUIDES
22m strap guide
Case Material
For exceptional quality and durability, all of our square watches are crafted with stainless steel cases, specifically surgical-grade 316L steel. This premium material is prized in biomedical applications due to its outstanding corrosion resistance, ensuring your watch is not only stylish but built to last.
Legacy and Momentum Collections:
These timepieces are constructed with 316L surgical-grade stainless steel, offering a balance of strength and style.
Nostalgia and Amorous Collections:
These watches also feature 316L stainless steel cases but are further hardened to 800HV, making them approximately four times more scratch-resistant than standard steel, ideal for those who seek both elegance and resilience.
Case Size
Dimensions: The Legacy and Momentum
Height: 1.7 inch / 45 mm
Width: 1.38 inch / 35 mm
Thickness: 0.43 inch / 11 mm
Crafted with precision, this model embodies timeless elegance. The steel case and ornate crown reflect an intricate design that pairs beautifully with a classic leather strap. Quartz movement ensures reliable timekeeping, while the silvered dial offers a touch of sophistication.
The Nostalgia
Height: 1.57 inch / 40 mm
Width: 1.10 inch / 28 mm
Thickness: 0.28 inch / 7.0 mm
Embrace the charm of yesteryear with this exquisite piece. The watch features a slender silhouette, perfect for those who appreciate subtlety. Its stainless steel structure and interchangeable bracelet provide versatility, while the Roman numerals on the dial evoke a sense of history.
The Amorous
Height: 1.57 inch / 40 mm
Width: 1.10 inch / 28 mm
Thickness: 0.39 inch / 10 mm
Designed for those passionate about fine craftsmanship, this watch showcases a bold blue dial contrasted against a rich alligator strap. The robust steel case and cabochon-shaped crown add a luxurious touch, while the high-autonomy quartz movement promises enduring performance.
Each piece is a testament to meticulous artistry, offering a range of sizes and styles to suit any preference. Whether your heart leans towards the classic or the contemporary, these watches provide options that cater to diverse tastes and occasions.
Sapphire Glass
Each of our watches is fitted with a premium, single-domed sapphire crystal, offering exceptional clarity and scratch resistance. As the second hardest natural material after diamond, sapphire ensures your watch face remains pristine and clear over time, even with daily wear.
Additionally, all our square models are enhanced with five layers of anti-reflective (AR) coating, significantly reducing glare and reflections for a crisp, unobstructed view of the dial. This multi-layer AR treatment is a remarkable feature in this price range, typically reserved for higher-end timepieces, allowing for a seamless reading experience in all lighting conditions.
Luminescence
Our collections offer models with and without lume, allowing you to choose the perfect balance between enhanced visibility and sleek design.
Legacy and Momentum Collections:
Both collections are equipped with Swiss C3 Super-LumiNova® on the hands and markers. This premier lume is renowned for its exceptional brightness, durability, and resistance to temperature variations. Often found in high-end Swiss watches.
Nostalgia and Amorous Collections:
The Nostalgia and Amorous collections, designed with a refined, dressy aesthetic, do not feature luminescence. This intentional choice supports the minimalist and cohesive design of these models.
Water-resitance
Our watches are designed with varying levels of water resistance to suit your lifestyle.
Legacy, Nostalgia, and Amorous Collections:
These watches are water-resistant to 5 ATM (50 meters) and are certified for snorkeling and swimming.
Momentum Collection:
This collection features a higher water resistance of 10 ATM (100 meters), certified for scuba diving down to 30 meters (98 feet).
Each timepiece is built to meet high standards, ensuring durability and reliability in water-based activities.
Shipping & Tracking
We provide FREE global shipping, which includes insurance coverage and traceability for all parcels.
Below are estimated shipping times for various regions. Please note that, on occasion, delivery may take longer than expected, often due to local customs procedures. For your convenience, you can track your parcel at any time on this page: Track your parcel
Europe, 3-4 business days
USA/Canada, 6-7 business days
South America, 7-9 business days
Australia/Asia, 7-9 business days
Africa, 7-9 business days
International Warranty
Taking pride in the quality of our products, we guarantee that each SÖNER timepiece is built with carefully selected materials and skillful craftsmanship to fit all the needs of a high-quality timepiece.
Your watch is covered by a full international 10-year sales warranty against any manufacturing defect during that time.
If you suspect your item is defective, please return it to us at your earliest convenience.
Money-back Guarantee
We want you to feel 100% comfortable in your purchase, so your order is covered in-full by our 100% money-back guarantee.
If you aren’t happy with any product you buy from us, let us know within 30 days of purchase by contacting us at info@sonerwatches.com.
We’ll confirm your order, then provide you instructions to return your product to us, new, used, or broken. Once we receive it, we’ll give you a 100% refund. It’s that simple!
Nostalgia Tank Watch
The Nostalgia Tank Watch Collection is a tribute to bold design and timeless sophistication. Featuring the iconic rectangular shape, each tank watch is crafted to make a statement, delivering a ...
The Nostalgia Tank Watch Collection is a tribute to bold design and timeless sophistication. Featuring the iconic rectangular shape, each tank watch is crafted to make a statement, delivering a sleek and angular look that defies convention while exuding elegance and strength.
Designed for Those Who Value Power and Refinement
Perfect for those who appreciate a watch that’s both powerful and refined, the Nostalgia Tank Watch blends classic aesthetics with modern precision. Its distinct rectangular shape, paired with a slim 7 mm case thickness and a 28 × 40 mm profile, offers a unique alternative to traditional round dials. This sleek design makes it ideal for both formal and casual settings.
Precision and Durability in Every Detail
Every Nostalgia Tank Watch is meticulously crafted with precision and durability in mind. Powered by the reliable Swiss ETA 901.001 quartz movement, it delivers exceptional accuracy with an impressive battery life of 11 years. The polished stainless steel hands and indices ensure a clean, refined look that complements its elegant design.
Premium Materials for Lasting Style
Encased in hardened (800HV) stainless steel, the Nostalgia Tank Watch is built to endure daily wear while maintaining its sophisticated appearance. The domed sapphire glass with an anti-reflective coating provides superior clarity and scratch resistance. With water resistance up to 5 ATM, this watch is ready for life’s adventures, including snorkeling and other water-related activities.
Versatile Fit and Timeless Functionality
The Nostalgia Tank Watch is available in Large and Medium sizes, with 20 mm straps crafted in premium leather or stainless steel to suit your personal style. Its arched, screw-down sealed case back ensures comfort and durability, making it a reliable accessory for any occasion.
Discover the Nostalgia Tank Watch
Experience the unmatched allure of the Nostalgia Tank Watch Collection. Designed for those who seek a timepiece that combines elegance, precision, and bold design, these watches offer the perfect balance of form and function.