The Battle of Rectangular Watches: Which One Reigns Supreme?

De Freddie Palmgren

Published on 1 sept 2024 Updated on 4 mar 2025

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Battle of rectangular watches

We put the Nostalgia against two of the world's most renowned square/rectangular watches: the Jaeger-Lecoultre Reverso Classic Monoface and the Cartier Tank Must. While these iconic timepieces boast rich histories and global fame, our focus lies on a straightforward specification comparison. The Nostalgia line holds its ground admirably, offering a compelling match in terms of features, design, and price.

A man with a beard and glasses wearing a blue suit and white shirt looks to the side. He holds his arm, displaying a rectangular watch with a black band. The background is a gradient of dark and light tones.

The City Collection: Redefining the Dress Watch Industry

Yes, the world is round, and the hands of time move around the face of the watch. But does that mean every watch face needs to be round? We don’t think so.

So our rectangular cases combined with a stunningly attractive minimalist dial challenge the dominance of round faces in the world of watches, inviting the world of fashion to embrace our new style and shape.

Woman with long dark hair in a brown blazer touching her ear, wearing a rectangular brown leather watch and rings, against a neutral background.

Are you tired of all the boring, same-looking watches out there? Are you tired of all those lookalike round faces that, yes, tell the time, but don’t do so with the degree of style and panache you’re looking for?

That is why we designed The City Collection, a beautiful, perfect-sized, and high-end dress watch that breaks free from the constraints of the mainstream to deliver the most attractive aesthetics and precision timekeeping.

I'm Freddie, a family guy turned watch designer.

Each tick of a Söner watch reflects my dedication and promise to you. As a father, I'm reminded of the importance of every moment with my family, just as I value every moment you spend exploring my brand and campaign.

I want to express my deep gratitude for your support as a potential backer. I understand the trust you've placed in me, and I won't let you down.

Transparency is of utmost importance! I'll keep you informed every step of the way, sharing both our successes and challenges. I'm also committed to avoiding unnecessary risks that could jeopardize the project or your trust in me.

I'd love to hear from you! So, please, feel free to reach out! Whether it's here, via email or a phone call at +46 31 250707.

NOTE: I'll provide weekly campaign updates every Wednesday throughout the project!

A person wearing a white shirt and a beige sweater draped over their shoulders is putting a brown wallet embossed with SONER into the pocket of their light-colored pants. They are wearing a watch with a black leather strap.

Design

Inspired by the iconic art deco era of the 1920s and 1930s, the City Collection blends the best of historical and modern watchmaking to create something truly unique. The square case and minimalistic dial push through the dominance of round-shaped watches.

Close-up of a person fastening a brown leather watch strap on their wrist. The hand is adjusting the strap through the metal buckle, against a blurred brown background.