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I the voyaging of artistry appreciation of beautiful watches

I have been looking for a rectangle watch for a long time, including a day spent on St. Thomas looking for the perfect watch, but to no avail. I don’t know how I hadn’t found Soner on the internet before now, but I’m so glad I did! The face is the perfect (not too small) size and the rich brown band offers the classic “timeless” look I’ve been searching for. I love watches and I change them out so I didn’t want to worry about the battery dying or continuous motion. The 11 year battery is ideal!

When I saw the photos of Soner watches I knew that was for me. So I bought the Nostalgia and it was better than I thought.The lines were buttifull along with the quality of the materials. And I was so impressed I bought two more, it is a perfect time piece that I know I will enjoy for a very long time!

It’s about time non -round watches be recognized.
Freddie has done a good work in researching this topic and presented it in an easy to read book.
I ‘ve always loved non-round watches specially rectangular and square and thus book just validated my thoughts on them . Definitely a good read if you are into any shape of watches . .

Watch was excellent. It looked stylish and exude a sense of classiness.

Good day, to all the Soner Watch present and future watches customers. I have purchased my six watches, and I have many more to go. This is my second review. It's only so many accolades you can say, see (My First watches to my collection) review, and all other reviews. This is a stylish head turner watch.
Great Job, Freddie Palmgren - CEO & Founder

I bought the Amorous Vienna (self winding) watch for my wife's birthday and she absolutely loves it.
The watch is good quality, well crafted and elegant in design. The curved case means that the watch sits comfortably on her small wrist.
The customer experience has been exceptional too with clear and quick communication, thank you Freddie!

I bought the Vienna automatic watch with a white face and black crocodile
strap.
The watch is very elegant in design and sits nicely on the wrist, due to the curved casing.
Customer service has been excellent too with quick responses to communications.
I’m delighted with both my watch and the customer experience, I wish Freddie well in the future and I’m sure his brand will go from strength to strength.

This book is amazing, Freddie takes the reader on a journey through time, exploring horology and giving a deeper understanding of rectangular watches and the complucations watch makers face. A true gem and must buy for watch enthusiasts

Love the simple yet elegant design. It’s unique enough to peak people’s interest about it but is not overly flashy. I like that Söner has decided to stick exclusively with rectangular watches (my personal favorite for myself) and excel in it rather than trying to be the best at all watch types.
The personalized leather case is also a nice bonus.
On top of a great quality product, the customer support is fantastic as well! Will definitely be recommending these watches 👍

If so, it is a good idea reading Freddie Palmgrens book Beyond Round Watches. It’s a statement of a true watch enthusiast demonstrating broad and deep knowledge. The book is easy and fun to read, informative and shows the passion of the author. I’m enjoying reading it.

I honestly didn’t expect much from the Legacy Mercado, but upon receipt I’m amazed at the quality of this piece. The fit and finish is immaculate. The strap is spectacular. As a collector, I’m surprised at the overall value of this versatile watch and recommend it to the rest of us that aren’t ready to drop $5k on a similar tank.

I always wandered why there are so few watches that dare not to be round one. But that's, after all, turns to be a good thing. This rectangular beauty is even more special in the world of circles. Looking good both on my 18 inch wrist and my wife's 16... so versatile! Excellent quality for the price and very nice Swiss quartz mechanism makes it the grab and go one in collection. Keep the good work!

This is a wonderful watch. I own 3 and plan to buy another soon.
I highly recommend. The colors are deep and rich and the duel deploent bands are comfortable and interchangeable, so you can switch thing up, as you desire. Really, highly recommend 👌.

Bought this for my girlfriend, she absolutely loves it. The custom engraved case is such an awesome touch that makes it special as well. Great quality, great customer service. Highly recommend to others