RECTANGULAR WATCHES
IN POLISHED STEEL

Otrolig klocka, snygg och tidlös design för ett bra pris. Personlig och bra service rakt igenom.

I love the looks of a rectangular watch and I do have (2) Epos rectangular models in my collection that I purchased years ago that are nice ( I’ve always liked the Epos brand), but I have always felt like my first rectangular model was sort of small on my wrist and hard to read sometime with a quick glance and the last one I felt like they had gone a little bit too far over in size and looks.
So, since I do have the 2 rectangular watches I described above, I’ve always wanted to find a “perfect” size and look rectangular watch and I finally found it!! I found the Soner Amorous Vienna model (with Swiss movement). I found it on-line and researched it until I could not research it anymore. So, since my wife and I were about to celebrate our 48 year wedding anniversary, she told me I should get this watch for my collection. So, I decided to take the risk on this Soner brand, which does not make any type of watch other than “rectangular” and I am 100% glad I made the decision. This watch and its founder / CEO (Freddie Palmgren ) are unbelievable. They make a perfect size, perfect looking, quartz and automatic model watch that is rectangular only.
It’s truly unbelievable. These watches are quality, priced right, come with a 10 year warranty, family owned / operated and sold on-line only.
Take a look, I think you will be impressed!

Jeff B. Freeman

Hi, I own quite a few different watches, and I love them all, but I was always looking for something different, which is why I turned my attention to square watches. I also learned from my mom that my grandfather wore one, and that's how it all started. Since then, I've been looking for a square watch in the right size. I've owned several, but something always seemed off, and that's how I found your company. Your watch is the perfect size, has a decent movement, and is reasonably priced—what more could you ask for? If I were to change anything, I might lengthen the case by two millimeters, but I'm not sure yet. That's it. I'm really happy with my purchase and would recommend your company to anyone looking to wear something different. Best regards, Wieslaw Lubanski

I’m a big man and it sits lovely on my wrist. It’s really quiet Great looking watch.

Realy happy with the watch, it sits perfect on the wrist and by order both the black leather brace and the brown i get two watches to the price of one.

A very beautiful, stylish, and high-quality watch. I wish you prosperity in such a wonderful and noble endeavor! I highly recommend it to everyone. The quality exceeded all expectations!

🔥

I have always used regular models and still do! I hav a Rolex, Breitlings and a Hublot. When I saw this watch I got so interested. It’s a really nice watch in a new form for me!

Love the watch. Punches way above its weight. Great personal service from Freddie as my preferred watch strap was not available so he sorted this out himself.

Best klock ever

I've considered getting a way h for years, but I never found anything I liked.
Until now, grwat at all the way through

I’ve really enjoyed wearing this SÖNER. The red dial and rectangular case give it a distinctive look, and the overall fit and finish are excellent. It’s comfortable on the wrist, is well made, and has earned plenty of compliments already.

I have been on the search for an elegant, understated rectangular watch suited to my 6.5" wrist for a long time. The Soner Nostalgia hits the mark with its minimalist style and crisp dial. The highly polished beveled dauphine hands and indices and the subtle Art Deco cues on the case make it a design of its own, not an attempt to copy something else. It clearly stands on its own. The curved sapphire echoing the arched case back which wraps comfortably around the wrist is an additional appealing detail. I prefer the lack of a seconds hand on a watch of this type, and the absence of a date window keeps the dial absolutely balanced. Scrutiny of the dial will reveal details not seen at first glance. The 12-3-6-9 indices, set at 90 degrees to the case edges are slightly larger than the rest, which are angled to the case edge with their ends cut parallel to the case. This detail adds to the quiet sophistication of the piece. The virtues an 11-year battery life in an ETA quartz movement with high accuracy specs and the 10-year warranty add another layer of value to a highly desirable watch. The Paris model is rendered in high polish, both the bracelet and the watch. It looks fantastic! However, if fingerprints and smudges ruin your day, you might be happier with the brushed version. The 20mm lug width looks balanced and appropriate and is practical for those wishing to explore different straps. Thank you, Freddie, for designing this lovely piece. There is nothing I would change, and I am looking forward to wearing it frequently.

Good day Freddie!

You nailed it! I’m loving the watch now! 😎

PS: Sorry for the swag-face. I just feel awesome.

Thank you very much!

Niño

Matches in sophistication and design any Swiss luxury brand. Sits well on a 7-8 inch wrist and looks gorgeous yet masculine. Easily worth $2K but goes for a quarter of that. This was my first piece but I’ve ordered to other styles. Their customer service is beyond any I have had- Freddie is brilliant!