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Let customers speak for us
I the voyaging of artistry appreciation of beautiful watches
I have been looking for a rectangle watch for a long time, including a day spent on St. Thomas looking for the perfect watch, but to no avail. I don’t know how I hadn’t found Soner on the internet before now, but I’m so glad I did! The face is the perfect (not too small) size and the rich brown band offers the classic “timeless” look I’ve been searching for. I love watches and I change them out so I didn’t want to worry about the battery dying or continuous motion. The 11 year battery is ideal!
When I saw the photos of Soner watches I knew that was for me. So I bought the Nostalgia and it was better than I thought.The lines were buttifull along with the quality of the materials. And I was so impressed I bought two more, it is a perfect time piece that I know I will enjoy for a very long time!
It’s about time non -round watches be recognized.
Freddie has done a good work in researching this topic and presented it in an easy to read book.
I ‘ve always loved non-round watches specially rectangular and square and thus book just validated my thoughts on them . Definitely a good read if you are into any shape of watches . .
Watch was excellent. It looked stylish and exude a sense of classiness.
Good day, to all the Soner Watch present and future watches customers. I have purchased my six watches, and I have many more to go. This is my second review. It's only so many accolades you can say, see (My First watches to my collection) review, and all other reviews. This is a stylish head turner watch.
Great Job, Freddie Palmgren - CEO & Founder
I bought the Amorous Vienna (self winding) watch for my wife's birthday and she absolutely loves it.
The watch is good quality, well crafted and elegant in design. The curved case means that the watch sits comfortably on her small wrist.
The customer experience has been exceptional too with clear and quick communication, thank you Freddie!
I bought the Vienna automatic watch with a white face and black crocodile
strap.
The watch is very elegant in design and sits nicely on the wrist, due to the curved casing.
Customer service has been excellent too with quick responses to communications.
I’m delighted with both my watch and the customer experience, I wish Freddie well in the future and I’m sure his brand will go from strength to strength.
This book is amazing, Freddie takes the reader on a journey through time, exploring horology and giving a deeper understanding of rectangular watches and the complucations watch makers face. A true gem and must buy for watch enthusiasts
Love the simple yet elegant design. It’s unique enough to peak people’s interest about it but is not overly flashy. I like that Söner has decided to stick exclusively with rectangular watches (my personal favorite for myself) and excel in it rather than trying to be the best at all watch types.
The personalized leather case is also a nice bonus.
On top of a great quality product, the customer support is fantastic as well! Will definitely be recommending these watches 👍
If so, it is a good idea reading Freddie Palmgrens book Beyond Round Watches. It’s a statement of a true watch enthusiast demonstrating broad and deep knowledge. The book is easy and fun to read, informative and shows the passion of the author. I’m enjoying reading it.
I honestly didn’t expect much from the Legacy Mercado, but upon receipt I’m amazed at the quality of this piece. The fit and finish is immaculate. The strap is spectacular. As a collector, I’m surprised at the overall value of this versatile watch and recommend it to the rest of us that aren’t ready to drop $5k on a similar tank.
I always wandered why there are so few watches that dare not to be round one. But that's, after all, turns to be a good thing. This rectangular beauty is even more special in the world of circles. Looking good both on my 18 inch wrist and my wife's 16... so versatile! Excellent quality for the price and very nice Swiss quartz mechanism makes it the grab and go one in collection. Keep the good work!
This is a wonderful watch. I own 3 and plan to buy another soon.
I highly recommend. The colors are deep and rich and the duel deploent bands are comfortable and interchangeable, so you can switch thing up, as you desire. Really, highly recommend 👌.
Bought this for my girlfriend, she absolutely loves it. The custom engraved case is such an awesome touch that makes it special as well. Great quality, great customer service. Highly recommend to others
FAQ
We understand that purchasing a watch from us can be a significant investment.
And you might have some questions before making a decision.
Tax / VAT
Tax policies vary depending on the country you live in.
For example, within the EU, VAT is included in the listed price. However, in countries like the UK, customers will need to pay VAT on their purchase, based on local regulations.
We recommend consulting your country's tax authority or customs office to understand any applicable VAT or fees before making a purchase.
Case Size
Our watches' dimensions vary depending on the specific model.
This information is located on the product page under the "Description" tab.
Dimensions:
The Legacy and Momentum:
Hight: 1.7 inch / 45 mm
Width: 1.38 inch / 35 mm
Thickness: 0.43 inch / 11 mm
The Nostalgia:
Hight: 1.57 inch / 40 mm
Width: 1.10 inch / 28 mm
Thickness: 0.28 inch / 7.2 mm
The Amorous:
Hight: 1.57 inch / 40 mm
Width: 1.10 inch / 28 mm
Thickness: 0.39 inch / 10 mm
If you have any questions regarding the dimensions of our watches, please do not hesitate to contact our customer service team. We are always happy to assist you with any queries you may have. Contact us
Strap Size
To ensure that you choose the correct watch strap size, you will need to measure the circumference of your wrist.
Simply take a flexible tape measure and wrap it snugly around your wrist, just below the bone. Note the measurement in inches or centimeters, and refer to the watch strap size provided on the order form to determine the appropriate strap length for your wrist size.
STRAP GUIDES
22m strap guide
Case Material
For exceptional quality and durability, all of our square watches are crafted with stainless steel cases, specifically surgical-grade 316L steel. This premium material is prized in biomedical applications due to its outstanding corrosion resistance, ensuring your watch is not only stylish but built to last.
Legacy and Momentum Collections:
These timepieces are constructed with 316L surgical-grade stainless steel, offering a balance of strength and style.
Nostalgia and Amorous Collections:
These watches also feature 316L stainless steel cases but are further hardened to 800HV, making them approximately four times more scratch-resistant than standard steel, ideal for those who seek both elegance and resilience.
Sapphire Glass
Each of our watches is fitted with a premium, single-domed sapphire crystal, offering exceptional clarity and scratch resistance. As the second hardest natural material after diamond, sapphire ensures your watch face remains pristine and clear over time, even with daily wear.
Additionally, all our square models are enhanced with five layers of anti-reflective (AR) coating, significantly reducing glare and reflections for a crisp, unobstructed view of the dial. This multi-layer AR treatment is a remarkable feature in this price range, typically reserved for higher-end timepieces, allowing for a seamless reading experience in all lighting conditions.
Luminescence
Our collections offer models with and without lume, allowing you to choose the perfect balance between enhanced visibility and sleek design.
Legacy and Momentum Collections:
Both collections are equipped with Swiss C3 Super-LumiNova® on the hands and markers. This premier lume is renowned for its exceptional brightness, durability, and resistance to temperature variations. Often found in high-end Swiss watches.
Nostalgia and Amorous Collections:
The Nostalgia and Amorous collections, designed with a refined, dressy aesthetic, do not feature luminescence. This intentional choice supports the minimalist and cohesive design of these models.
Water-resistance
Our watches are designed with varying levels of water resistance to suit your lifestyle.
Legacy, Nostalgia, and Amorous Collections:
These watches are water-resistant to 5 ATM (50 meters) and are certified for snorkeling and swimming.
Momentum Collection:
This collection features a higher water resistance of 10 ATM (100 meters), certified for scuba diving down to 30 meters (98 feet).
Each timepiece is built to meet high standards, ensuring durability and reliability in water-based activities.
Shipping & Tracking
We provide complimentary global shipping, which includes insurance coverage and traceability for all parcels.
Below are estimated shipping times for various regions. Please note that, on occasion, delivery may take longer than expected, often due to local customs procedures. For your convenience, you can track your parcel at any time on this page: Track your parcel
Europe, 3-4 business days
USA/Canada, 6-7 business days
South America, 7-9 business days
Australia/Asia, 7-9 business days
Africa, 7-9 business days
International Warranty
Taking pride in the quality of our products, we guarantee that each SÖNER timepiece is built with carefully selected materials and skillful craftsmanship to fit all the needs of a high-quality timepiece.
Your watch is covered by a full international 10-year sales warranty against any manufacturing defect during that time.
If you suspect your item is defective, please return it to us at your earliest convenience.
Money-back Guarantee
We want you to feel 100% comfortable in your purchase, so your order is covered in-full by our 100% money-back guarantee.
If you aren’t happy with any product you buy from us, let us know within 30 days of purchase by contacting us at info@sonerwatches.com.
We’ll confirm your order, then provide you instructions to return your product to us, new, used, or broken. Once we receive it, we’ll give you a 100% refund. It’s that simple!
What are the available models of watches?
If you’re exploring the Söner world of wristwatches, you'll be delighted by the variety of variations available, each offering unique styles and features to suit your taste. Here's a look at some notable options:
1. Söner Legacy Collection:
Models like the Legacy Empire or Prisma are renowned for their reliable and classic designs. They blend simplicity with functionality, making them perfect for everyday wear.
2. Söner Momentum Collection:
If durability and ruggedness are what you’re after, consider exploring our Momentum collection. Known for their robust construction and 10ATM water resistance, these watches are ideal for an active lifestyle.
3. Söner Nostalgia Collection:
For those who wish to make a style statement, the Nostalgia collection offers bold, impactful designs. Their pieces are characterized by modern aesthetics that stand out and their 11-years battery life.
4. Söner Amorous Collection:
Amorous, with its focus on craftsmanship and Scandinavian heritage, presents a collection that appeals to those who value artisanal quality in their timepieces.
By exploring our models, you can find the perfect watch that not only keeps time but also complements your lifestyle and personal preferences.
What types of watch movements are available?
Each of our two movement types offers unique advantages, catering to different preferences and lifestyles. Whether you prefer the traditional artistry of an automatic or the precision of a quartz, there's a perfect timepiece for you
Self-winding (Momentum and Amorous)
Automatic watches are a marvel of engineering, harnessing the natural motion of your wrist to keep time without the need for manual winding or frequent adjustments. This self-winding feature ensures that your watch is always ready to go as long as it's worn regularly.
Battery-driven (Legacy and Nostalgia)
Battery-powered watches, such as quartz and digital models, offer precision and convenience. Quartz watches are renowned for their accuracy, driven by a battery that powers a small crystal to create reliable timekeeping. Digital watches, meanwhile, display the time in a clear, easy-to-read format, often with additional features like alarms and stopwatches.
What Materials Are Used for Watch Straps?
When it comes to selecting the perfect watch strap, the material plays a crucial role in both style and function. Here's a breakdown of the most popular materials used:
1. Genuine Leather:
A classic choice that exudes elegance and sophistication. Leather straps are known for their comfort and ability to develop a unique patina over time, making each one distinct. They are ideal for formal occasions but versatile enough for everyday wear.
2. Silicone and Rubber:
Perfect for a modern, sporty look, rubber and silicone bands are durable and water-resistant. They are the go-to choice for athletic and casual watches, providing both flexibility and comfort, especially in active lifestyles.
3. Stainless Steel:
Renowned for their strength and durability, stainless steel straps offer a polished and contemporary appearance. They are often found in both casual and luxury timepieces, offering a sleek and robust option.
4. Resin:
Lightweight and resistant to scratches, resin straps provide a comfortable yet sturdy option. Favored for their practicality, they can be easily cleaned and withstand various environmental conditions.
These diverse materials cater to different tastes, ensuring you can find a watch strap that perfectly matches your style and needs. Whether it's the timeless appeal of leather or the resilience of stainless steel, there's a strap material to suit every wrist and occasion.
How Can Customers Filter and Sort Watch Selections?
When searching for the perfect square timepiece, a user-friendly filtering and sorting system makes the process swift and efficient. Here's how you can easily narrow down your watch options:
Categories for Quick Access
- Models: Explore a variety of popular options to find watches from your preferred models.
- Gender: Filter watches designed for men, women, or unisex styles.
- Color: Select from a wide array of color choices such as black, blue, or gold to suit your personal taste.
Technical Specifications
- Movement Type: Choose between automatic, digital, solar, or quartz for the type of movement you prefer.
- Features: Look for specific functionalities like alarms, backlights, or world time capabilities to match your needs.
- Case Shape and Size: Opt for round, square, or rectangular cases, and pick from a variety of sizes, ensuring the watch fits perfectly.
Material and Durability
- Strap Material: Decide between different types of straps like leather, rubber, or stainless steel that suit your lifestyle and comfort.
- Crystal Type: Options such as acrylic, mineral, or sapphire crystals provide varying levels of durability and clarity.
- Water Resistance: Depending on how you plan to use your watch, select a water resistance rating, ranging from 3 ATM to 30 ATM, for peace of mind.
Browse and Decide
With all these filters in place, sorting options further refine your search:
- Sort By: Organize watches by features such as popularity, price range from low to high or high to low, and date for the newest arrivals.
By using these filters and sorting features, you can efficiently navigate through the extensive collection and find the perfect timepiece that matches your style and functional requirements.
Unlock a Discount with This Promotional Code
Promotion Details:
- Discount Offered: Save 10% on your purchase.
- Minimum Spend Requirement: A purchase of $400 or more is required to qualify for the discount.
- Promotional Code: Use NEWSLETTER at checkout to apply your discount.
Conditions:
- Exclusions: Some products and brands may be excluded from this offer.
- Validity: Ensure to check product eligibility for discounts before finalizing your order.
Take advantage of this offer today and enjoy saving on items you love!
What color options are available for watches?
When selecting a watch, you have a broad palette of colors to choose from, ensuring you can find the perfect match for your style and personality:
- A classic black option offers timeless elegance.
- Opt for blue if you prefer a cool and sophisticated look.
- A pristine white watch exudes crisp, clean elegance, that complements both casual and formal attire.
- Choose gold for a touch of luxury and opulence.
If you're looking for something more vibrant or unique:
- Green suits those who favor a natural vibe.
- A Red design can add a playful and dynamic element.
Whatever your preference, there's a watch color that will perfectly suit your taste.
Explore by Dial Color
Innovation is the ability to see change as an opportunity – not a threat.
A Square Watch for Men is the Perfect Choice
I know what you’re thinking—why should I choose a square watch over a traditional round one? Watches aren’t just about telling time; they’re about style, comfort, and making a s...
I know what you’re thinking—why should I choose a square watch over a traditional round one? Watches aren’t just about telling time; they’re about style, comfort, and making a statement. And if you’ve ever felt like something was missing with the usual round watches, you’re not alone. Let’s talk about the pain points a square watch solves and why it’s the perfect choice for men who want something different.
1. Standing Out in a Sea of Round Watches
Have you ever walked into a room and noticed that everyone is wearing the same style of watch? Round watches dominate the industry—so much so that they blend into the background. But I don’t want my watch to be just another accessory that goes unnoticed.
A square watch is an instant conversation starter. It’s unique, sharp, and has a bold presence on the wrist. When I wear a rectangular watch, I get compliments. People notice. It shows I appreciate timeless design but don’t follow the crowd.
👉 Solution: A square watch sets you apart. It’s not just a timepiece—it’s a statement.
2. A Watch That Actually Fits Under My Shirt Cuff
If you’ve ever worn a round watch with a bulky case, you know the struggle. The cuff of your dress shirt keeps catching on it. You’re constantly adjusting, tugging, or worse—rolling up your sleeves just so your watch sits comfortably.
A square or rectangular watch solves this problem effortlessly. Its low-profile case and slim design slide easily under a cuff, making it the perfect dress watch. It’s designed for elegance and doesn’t get in the way of your style.
👉 Solution: No more bulky, awkward fits—just effortless elegance.
3. A Watch That Aligns with My Style – Classic Yet Modern
I appreciate tradition, but I also love modern design. Finding a watch that balances both isn’t always easy. Some watches feel too vintage, while others are too futuristic.
A square watch blends the best of both worlds. It has the heritage of the Art Deco era, yet it feels fresh, contemporary, and adaptable. It fits whether I’m in a tailored suit or a casual weekend outfit.
👉 Solution: A watch that’s timeless, yet modern, working with both formal and casual styles.
4. Better Wrist Presence Without the Bulk
Let’s be honest—some round watches are either too small and unnoticeable or too big and clunky. I want a watch that has presence without looking oversized.
Square watches naturally appear larger on the wrist because of their geometry. A 40mm round watch looks smaller than a 40mm square watch. That means I can wear a sleek, elegant timepiece without it looking tiny or overpowering my wrist.
👉 Solution: A square watch gives me the right balance of wrist presence without excess bulk.
5. A Watch That’s Easier to Read at a Glance
There’s something about a square dial that just makes reading the time easier. Maybe it’s the straight lines, the structured layout, or the balanced symmetry, but I don’t have to tilt my wrist or struggle with odd reflections.
When I’m in a meeting, driving, or just checking the time quickly, I want clarity. A rectangular watch face provides a more natural reading experience, especially if it has strong indices, numerals, or a contrasting dial.
👉 Solution: Easier time readability—no need to struggle with glare or weird angles.
6. A Timepiece That Holds Its Value and Has Meaning
Many watches today feel mass-produced and forgettable. I want a watch that has meaning—something that stands the test of time and holds its value.
Square and rectangular watches are rarer than round watches, making them more unique and collectible. When I invest in a watch, I want it to be something I can wear for years and even pass down.
Plus, if you look at iconic watches like the Cartier Tank, Jaeger-LeCoultre Reverso, or Söner Watches, they all share one thing: history, heritage, and lasting design.
👉 Solution: A watch that’s timeless, holds value, and isn’t just another mass-produced piece.
7. A Watch That Represents My Personality
A watch says a lot about a person. A round watch is safe—it’s traditional, expected. But I don’t want to be just like everyone else. I want my watch to reflect my personality, taste, and individuality.
Wearing a square watch shows that I appreciate bold design, that I’m confident in my style choices, and that I’m not afraid to stand out.
👉 Solution: A square watch tells my story—unique, confident, and stylish.
Final Thoughts: Why a Square Watch for Men is a Game-Changer
If you’ve ever felt like your watch was just another piece of jewelry or didn’t fully match your personality, a square watch changes everything.
✅ It stands out from the crowd.
✅ It fits better under a cuff than bulky round watches.
✅ It balances classic and modern design effortlessly.
✅ It offers better readability with a structured dial.
✅ It holds its value and has a legacy.
✅ It reflects your personality, confidence, and boldness.
If you’re ready to step away from the ordinary and into something distinctive, elegant, and timeless, it’s time to choose a square watch. Trust me, once you wear one, you’ll never look at round watches the same way again.