Why We Use Butterfly Clasps on Our Square Watches: Comfort & Elegance Combined

Why use a butterfly clasp? - #1 Rectangular Watch Brand | Söner Watches

Butterfly clasps on our larger square watches

It was after a long and interesting conversation with a committed customer that we at SÖNER decided to switch from traditional buckle to the better looking and more practical butterfly buckle. For us, it is a natural part of entrepreneurship to constantly question why we exist, our business ideas and our products. Our belief is that, in order to survive long-term, we need to invite customers to dialogue and really listen to what they have to say. We must dare to let their views, criticisms and ideas influence the development of SÖNER as a company and brand.

How to use a Butterfly clasp buckle

 

3 REASONS WHY WE CHOOSE BUTTERFLY BUCKLE

1: Easy to use

Watch straps with butterfly buckles are easy to use, the butterfly buckle causes the watch to be put on and taken off literally at the touch of a button. Traditional buckles are more difficult and time consuming to use, with the butterfly buckle locks quickly and easily clicking the watch on your arm.

2: Secure

Watch straps with butterfly buckles are secure. The foldable buckle has a safety latch to keep it closed. The butterfly buckle is therefore much safer for your watch than conventional watch buckles. Due to their metal construction, the risk of you dropping the watch when putting it on the arm is reduced. The buckle design means that even if you lose your grip on the watch, it hangs securely on your wrist. The photo below shows the result of when one of our watches with a traditional buckle meets a stone floor.

 

3: Durable

Watch straps with butterfly buckles give a much smaller wear on the straps' leather than traditional buckles. Every time you take off or put on a watch with  a traditional buckle, you pull, push and jerk a little on the leather strap, this wears a lot on the leather. With a watch strap with butterfly buckle, you never have to pull the watch strap, just open and close it easily using the buttons, which dramatically increases the life span of a leather strap.

JOIN US AND CONTRIBUTE!

Based on a close dialogue with customers and ambassadors and a genuine curiosity, we develop our products and our brand all the time.

Do you want to contribute? If you have any thoughts and ideas that you think we could benefit from, please contact us or get involved in our social channels.

 

Deployment clasp | Butterfly clasp - instruction


CHECK OUT OUR WATCHES

 

 

You might also like

A sleek rectangular watch featuring a black face adorned with silver hour markers and hands, paired elegantly with a black leather strap.
The Nostalgia Rome features a sleek rectangular design with a silver case and vibrant red dial. Labeled with SÖNER and NOSTALGIA, it showcases minimalist hour markers and hands.
Rectangular wristwatch with a red dial and minimalist hour markers. The watch has a metallic silver case and crown, and a vivid green textured strap. The brand name SÖNER is displayed on the dial.
Introducing the Momentum Eden, a rectangular watch with a black leather strap and a sleek silver metallic case. The elegant black dial features silver hour markers and hands, with the names SÖNER and MOMENTUM gracefully displayed on its face.
The Amorous Rio watch features a rectangular design with a red dial and silver highlights, prominently showcasing the name SÖNER and AUTOMATIC.
Rectangular gold wristwatch with a white dial, featuring gold hour markers and hands. The watch has a black leather strap and SÖNER and NOSTALGIA written on the face. The crown is positioned on the right.
gold-soner-wrist-watch-on-wrist-in-pocket
Gold watch with white dial - automatic or quartz
hand-showing-a-wrist-watch-gold
Rectangular-watch-blue-on-the-side
man-wearing-black-jeans-and-a-rectangular-watch
Söner Watches Roadmap 2025 - 2029 (The Rectangular Watch Brand)
How to Size a Watch Bracelet with Split Pins - A Complete Guide
The Evolution of Timekeeping - The Origin of Timekeeping
Pioneers in Rectangular Watchmaking - Rectangular Watches
Wrist Watch Cases: How to Store and Protect Your Watch
Men's Watches for Formal Events: What to Wear & How to Pair?
The Evolution of Watches for Women: From Vintage to Modern Classics
Do Gold Watches Scratch Easily? How to Prevent Damage
Which Wristwatch Shape Reigns in 2025? Rectangular or Square?
How to Choose the Perfect Gents Dress Watch
Gold Wrist Watches for Men: Are They Worth the Investment?
What Does a Man’s Watch Say About Him? A Reflection of Personality and Style
Which Type of Watch is Trending? The Rise of Rectangular & Square Watches
The Importance of Watch Case Geometry in Modern Design
The Resurgence of Art Deco in Modern Watchmaking
88% of Women Say Watches Make you More Attractive
The Timeless Rectangular Triad: Cartier, Söner and Jaeger-LeCoultre
Ultimate Guide: How to Choose the Perfect Wristwatch – Key Factors to Consider
Gen Z Watches: Rectangular Timepieces Balancing Tradition and Trends
What Defines a Masculine Watch? A Rectangular Timepiece Stands Out
Should I Wear My Watch on the Left or Right Wrist?
Söner Watches - Proudly Featured in The New York Times
Blockchain in the fight against counterfeit watches - Söner
Which Wrist Most Men Wear Their Watch On?
Exploring the Timeless Appeal of Men's Rectangular Watches
Men's square watch, trendsetting Söner Watches
Why Do Men Still Wear Watches in the Smartphone Era?
Square Watches for Men: A Style Statement
What is a Quality Wristwatch? 5 Important Features To Know
Why Watches Will Never Go Out of Style – Insights from Freddie Palmgren
Are Wristwatches Still Fashionable? Absolutely—Here’s Why!
Rectangular watch with a black face, silver edges, and white hour markers. It has a brown leather strap with crocodile pattern. The brand SONER is on the face, with a date window at three oclock, displaying the number 28.
The Appeal of Square Watches | Söner Watches
Watches for Men | The Ultimate Guide to Men's Watch Styles
Men’s Watches: The Ultimate Comprehensive Guide (No BS)
Which Type of Watch Should a Man Wear? The Case for Rectangular Watches
Men’s Wristwatches: The Ultimate Style and Functionality Guide
The Ultimate Guide to Selecting the Perfect Dress Watch
A Deep Dive into the World of Men’s Wristwatches