SÖNER's Library of Inspiration

Welcome to our watch blog, a dedicated space where passion for watches meets the story of our brand.
Dive into the world of design, expert craftsmanship, and the unique character of rectangular timepieces.

Watch industry structure 2026: exploded mechanical watch movement connected by gold lines like an ownership network, showing who owns which watch brands

Who Owns Which Watch Brands? The Watch Industry Structure 2027

Who owns Rolex, Omega, Cartier and TAG Heuer? The 2027 guide to watch brand ownership: the big groups, the family houses, the Japanese groups and who makes the movements.

The Definitive Guide to Rectangular Watches

Rectangular watches are not a variation of round design. They are a different design philosophy.

This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.

Explore the full framework and master the category.

Guide to Rectangular Watches