SÖNER's Library of Inspiration

Rectangular Watch Style Guide: Every Dress Code

A rectangular watch is a more deliberate choice than a round one. It carries a design heritage rooted in the Art Deco era, a silhouette that follows the line of the arm rather than sitting across i...

Jaeger-LeCoultre Reverso Rectangular Watch History

Jaeger-LeCoultre is one of watchmaking's great manufactures, a house that has produced more than a thousand calibres, invented the world's smallest mechanical movement, and consistently demonstrate...

Bulova and the Rectangle: An American Art Deco Story

Bulova is one of America's defining watch brands, and its story is inseparable from the country's own sense of style. Founded in New York in 1875 by Joseph Bulova, a Bohemian immigrant with an inst...

Best Rectangular Dress Watches for Men (2026): Ranked

A rectangular dress watch does something a round watch cannot - it follows the line of the arm, sits flat under a shirt cuff, and communicates a deliberate aesthetic choice rather than a default on...

Baume & Mercier Hampton Rectangular Watch History

Baume & Mercier is one of the oldest watch manufacturers in the world, founded in 1830 in the heart of the Swiss Jura by brothers Louis-Victor and Célestin Baume. The brand's guiding philosophy...

Longines DolceVita: The Sweet Life in a Rectangular Case

Longines is one of Swiss watchmaking's great names, a manufacture with roots in Saint-Imier dating to 1832, marked by its winged hourglass logo and a history of precision that has timed Olympic Gam...