La biblioteca di ispirazione di SÖNER

Welcome to our watch blog, a dedicated space where passion for watches meets the story of our brand.
Dive into the world of design, expert craftsmanship, and the unique character of rectangular timepieces.

Why Most Watches Are Round (And Why Rectangular Is Different)

Why Most Watches Are Round (And Why Rectangular Is Different)

Walk into any watch retailer in the world and you will see the same thing: row after row of round watches. Across brands, price points, and complications, the circle dominates. Estimates suggest th...

The Definitive Guide to Rectangular Watches

Rectangular watches are not a variation of round design. They are a different design philosophy.

This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.

Explore the full framework and master the category.

Guide to Rectangular Watches