WE DO PREMIUM
RECTANGULAR WATCHES
The world’s only watch brand dedicated to rectangular watches.
One idea: Defy the round norm
One promise: Only rectangular watches
One trust: 10-year warranty
Best selling designs
Pre-order
11-Year Battery
Automatic
Automatic
0.6%
Perfection
Only 0.6% of our watches are returned, with the majority attributed to sizing concerns. This underscores our dedication to quality and precision.
Testimonials
2%
DISRUPTIVE
2% of all watches on the market are square or rectangular. We are the only brand in the world dedicated to rectangular analog watches.
Our Story
4.93
TRUST
With a 4.93 out of 5 rating, our customers love the design, quality, and service we deliver. Making every watch a piece they’re proud to wear.
TestimonialsCustomer Voices

Anthony M.
Nostalgia Monaco review
If you’re looking for an elegant and classy rectangular timepiece look no further this watch is for you. It is made from quality materials and is the perfect size and fits very comfortably on your wrist. I highly recommend this timeless classic.

Jesús-María H.y.G.
Beautiful unisex piece and superb service!
I had the absolute privilege of purchasing a Söner piece and, in the process, get together with founder and brand owner Freddie. The watch is excellent. Superb build quality fot the price plint. A very elegant watch yet versatile and wearable.

Jesús-María H.y.G.
Great dress watch (NOT ROUND)!!
I have now had my Nostalgia London watch for right around a week now and am really enjoying it. It has such a classic look and feel without the drawbacks of a vintage watch that could have unseen ware or damage. The Strap is very high quality leather.
S.D
Momentum Hoover
Looking for a lasting timepiece I found this site and decided for the momentum. Especially because my granddad worked at Hoover in the 1950s and my mom gave me the funds to get something to remember her by.

Mark W.
Stunning Timepiece
This watch reminds me of my 1939 Hamilton. It's so elegant, and every time I wear it I get comments on what a beautiful watch. Very high quality. Very rich feel too. I would highly recommend this.

PERFECT DIMENSIONS
Dimensions: 40 x 28 mm (1.57 x 1.1 in) – the perfect balance of size and elegance for a comfortable fit and timeless design.
MOVEMENT
Powered by Swiss-made Sellita or ETA movements, featuring an 11-year battery life and a 42-hour power reserve for reliable performance.
SAPPHIRE GLASS
Domed sapphire crystal with 5 layers of anti-reflective coating for enhanced clarity and scratch resistance.
HARDENED STEEL
Extra-hardened (800 HV) surgical steel, four times more scratch-resistant than regular steel, with a luxurious PVD-coated gold plating for enhanced durability and style.
WATER RESISTANCE
With a 5 ATM water resistance, our watches are tested for swimming and snorkeling, offering reliable protection against water exposure.
Premium Dess Watches
Premium rectangular dress watches.
We utilize high-end Swiss movements, sapphire glass and hardened steel to ensure precision and reliability.


The ordinary world of watches is round; ours is rectangular!
At the heart of our watchmaking lies the drive to defy the norm and redefine the watch industry with our unique designs.
We are the only watch brand in the world that exclusively offers rectangular analog watches.
Step into a world where rectangular watches rule, and craftsmanship reigns supreme.
Exquisite Colors
Choose your preferred watch dial from a variety of captivating colors. Whether you prefer classic tones or bold, modern radiant colors, each dial is designed to fit your personal taste. Explore the vibrant options we offer and find the perfect dial to complement your style.




"Absolutely love my new watch! The craftsmanship is excellent, and I love that it's made with recycled materials. It’s both stylish and eco-friendly, which is a huge plus!"
"This is the best watch I’ve ever owned. It’s incredibly comfortable to wear, and the minimalist design works with everything. The fact that it’s sustainably made just makes it perfect."
"The quality is outstanding! The watch looks even better in person, and it feels durable and high-end. I’m really happy with my purchase and the eco-conscious approach."










The Amorous Vienna is a beautifully finished automatic rectangular watch that combines Swiss precision with a refined, neoclassical design. Its polished stainless steel case, measuring 28 x 40 mm, frames a minimalist white dial with polished indices and hands, creating a look that is both understated and sophisticated. The date window at 3 o'clock adds practical functionality, while the sweeping second hand reflects the smooth movement within.
At the heart of this timepiece is a Swiss Sellita automatic movement, offering a 42-hour power reserve for reliable performance day after day. The sapphire glass, treated with an anti-reflective coating, ensures the dial remains clear and protected from scratches. The arched, screw-down case back and 5 ATM water resistance provide durability for daily wear, whether at the office or during special occasions.
Comfort and versatility are central to the Amorous Vienna, with strap options in genuine leather or polished steel to suit both formal and relaxed styles. The watch sits comfortably on wrists of various sizes, thanks to its thoughtfully designed proportions and secure clasp. Every detail, from the hardened steel case to the immaculate finish, highlights Söner's dedication to craftsmanship and individuality.
With a 10-year warranty and swift, insured shipping, the Amorous Vienna is an excellent choice for those seeking a high quality automatic rectangular watch with timeless appeal. It makes a thoughtful gift for anniversaries or a distinguished addition to any collection, offering a unique alternative to conventional round watches.








