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Beyond Round Watches
(Hardcover)
Beyond Round Watches
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How to spot a fake watch
Beyond Round Watches
(Hardcover)
Beyond Round Watches
(free PDF)
How to spot a fake watch
53 products
Most watch sets are a watch in a nicer box. I wanted this one to be everything you need from the first day: the watch, a second look, somewhere safe to keep it, and the story behind why rectangular watches matter.
The Amorous Set contains four pieces: One Amorous Barcelona automatic watch, one extra strap of your choice, the SÖNER leather travel case and the book Beyond Round Watches as a PDF. Bought separately, they cost $1020. As a set, you pay $899.
1. The watch: Amorous Barcelona. A 28 x 40 mm rectangular automatic watch in polished hardened stainless steel with a minimalistic Onyx black dial, a sweeping second hand and a date window at three o'clock. Inside is the Swiss Sellita SW100A automatic movement with a 42-hour power reserve, under sapphire crystal with anti-reflective coating. It is 10 mm thin and water resistant to 5 ATM, and it arrives on a polished steel bracelet.
2. Extra strap: Gatsby Collection. ANY 20 mm Gatsby strap in genuine cow leather and a tang buckle or a steel bracelet. With quick-release pins, you switch from steel bracelet to leather strap in seconds, so the same watch goes from office to evening.
3. The travel case: SÖNER Travel Case. Made from crazy horse leather with a brass zip and two microfibre-lined pockets, so there is room for this watch and one more. It measures 15 x 8.5 x 3 cm and fits in any bag.
4. The book: Beyond Round Watches (PDF). The book I wrote about the history of rectangular watches, with archival material shared by Rolex, Cartier, Breguet and Longines. It is the story of why the 100-year habit of round watches was never the only option, and why SÖNER exists.
I put this set together so you have everything from day one: the watch, a second look, somewhere safe to keep it, and the story behind it.
Shipping is free, returns are free, and every watch comes with a 10-year warranty. If you are not completely happy, send it back and you get your money back. That is our 100% satisfaction promise.
Your Watch is Fully Protected
Rectangular watches are not a variation of round design. They are a different design philosophy.
This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.
Explore the full framework and master the category.
Guide to Rectangular Watches
Choose a white dial on leather with quartz. Confirm 20 mm or 22 mm strap width in the Size Guide, check sleeve glide with the slim rectangular case, and add a second quick-release leather strap for rotation.
Select a white dial on leather with automatic. Verify the model’s rating, confirm strap width, and add a spare quick-release strap to shift from office to weekend.
Pick a black dial on a 316L steel bracelet with quartz for easy upkeep. Confirm 20 mm or 22 mm strap width, review lug-to-lug fit for comfort, and add a quick-release leather strap for range.
Choose a black dial on bracelet with automatic for measured presence. Confirm strap width, verify cuff clearance, and use quick-release pins to switch to leather when the setting calls for polish.
Tired of Round Watches? Discover our Rectangular Watches
If traditional round watches feel overdone or uninspired, a rectangular watch offers a refreshing alternative. Our collection blends timeless Art Deco style with modern craftsmanship to create pieces that stand out—both in looks and functionality.
Unlike round watches that dominate the market, rectangular watches frame your wrist with clean lines, bold geometry, and a distinct elegance. The shape flatters a wide range of wrist sizes and offers a more refined, architectural look that feels deliberate—never generic.
Whether you're into classic black and white or want a splash of green, blue, or red, our dials offer color choices that reflect your personality. From minimalism to bold expression, there's a model that feels made for you.
Choose from precise quartz movements or intricate automatic calibers. Many models feature water resistance up to 5 ATM, giving you peace of mind whether you're at an event or out in the rain.
Rectangular watches naturally suit all genders. Their balanced proportions work well with smaller wrists and larger ones alike. We've designed our collection to appeal to women, men, and anyone who appreciates timeless design.
