Söner Tank Royal
Pre-order

"It’s not a copy of the past. It’s an evolution of the form."

/Freddie

The official launch is scheduled for October 2026. Delivery timing makes it an ideal piece for a Christmas present, whether for yourself or a loved one.

This is the beginning of a new chapter for Söner, the creation of our first ever classic Tank Watch, Söner Tank Royal. A watch born from proportion, angles, and precision.

Söner Tank Royal unites 1920s Art Deco elegance, the clean lines of modern Swedish design, and the precision of Swiss heritage.

Built like a watch. Inspired by a war machine

Look closely and you begin to see the details. The baton hands are broad, solid and sharply defined, resembling the silhouette of tank cannons. At exactly 12 o’clock, their alignment creates an especially striking impression: one black barrel pointing toward the top of the dial.

Even the numerals carry a unique choice. Almost every watch with Roman numerals, from Cartier to Patek Philippe, Rolex, Longines and most of the other top-tier houses, uses IIII at the 4 o'clock position rather than the grammatically correct IV, a convention chosen for visual balance against the VIII opposite it on the dial. Söner Tank Royal breaks from that convention and uses the true numeral, IV. It is one of the few watches on the market where the four reads exactly as Roman numerals should.

Then there is the case.

Its distinctive construction takes inspiration from the caterpillar tracks of a tank. The brancards (vertical parallel case flanks) is deliberately rounded on the top and flat at the bottom, creating a visual profile reminiscent of the individual sections of a tank track. This gives Söner Tank Royal a more mechanical, robust presence and strengthens the resemblance to the real engineering of an armoured vehicle.

At the heart of the design is a detail you almost don't notice at first: the hidden crown.

By concealing the crown within the case architecture, Söner Tank Royal preserves an unusually clean and symmetrical silhouette. Nothing interrupts the armour-like geometry. From the front, the case becomes a single, disciplined form, much like the uninterrupted surfaces of an armoured vehicle.

And finally, the "gun turret".

The raised upper structures draw inspiration from the gun turret of a tank. They frame the watch from above, giving the case its distinctive vertical architecture and completing the connection between the watch and the machine that inspired it.

The Söner Tank Royal draws its character more from elegance, engineering and Art Deco.

Söner Tank Royal.
Wear the difference.

/Freddie Palmgren
Founder & CEO

info@sonerwatches.com