Published on
Rectangular Watch Brand Söner
In a world dominated by round watches, one brand dared to redefine the shape of time. Enter Söner Watches—the first and only watch brand exclusively dedicated to crafting rectangular timepieces. Since its inception in 2016, Söner Watches has blended Swedish innovation with Swiss precision, creating an extraordinary lineup of watches that stand out in both form and function.
A Legacy of Bold Design
Why rectangular? Söner Watches was born from a passion for Art Deco aesthetics, with its emphasis on geometric shapes, symmetry, and streamlined elegance. The rectangular design was chosen as a tribute to this iconic style, reflecting the harmony and sophistication that defined the Art Deco era. The belief that timeless elegance doesn't have to conform to the norm further solidified this focus. The brand’s founder, Mikael, envisioned a collection that celebrates clean lines, geometric perfection, and unparalleled craftsmanship—and thus, Söner Watches was born.
Rectangular watches are more than a stylistic choice; they represent a departure from tradition, offering a bold yet elegant alternative to conventional round designs. The elongated form of a rectangular case provides a unique canvas, allowing for innovative layouts of dials and functions while maintaining a streamlined profile. This shape not only enhances the visual appeal but also delivers a comfortable fit on the wrist, following the natural contours of the arm. By focusing exclusively on this distinctive shape, Söner Watches has redefined the perception of modern luxury timepieces.
Each watch in the collection is a testament to this vision. By focusing solely on rectangular designs, Söner Watches has carved a niche that appeals to connoisseurs and trendsetters alike. These watches don’t just tell time; they make a statement.
The Four Pillars of Söner Watches
- Nostalgia: Compact and elegant, the Nostalgia measures 28 × 40 mm with a slim 7 mm profile. Powered by a Swiss ETA quartz movement, this watch combines timeless simplicity with a robust 11-year battery life.
- Amorous: Designed for romantics and individualists, the Amorous features the same 28 × 40 mm dimensions but adds depth with a 10 mm case and a Swiss Sellita automatic movement. With its date function and refined design, it’s a modern classic.
- Legacy: Bold and versatile, the Legacy offers a larger 35 × 45 mm case and 10 mm thickness. Its Japanese Miyota quartz movement ensures precision, while the Super-Luminova hands and index provide exceptional readability.
- Momentum: A watch for the adventurous, the Momentum shares the Legacy’s dimensions but ups the ante with a Japanese Miyota automatic movement, a 42-hour power reserve, and 10 ATM water resistance, making it scuba-diving approved.
Swedish Innovation Meets Swiss Precision
Söner Watches prides itself on combining the best of two worlds. The clean, minimalist ethos of Swedish design pairs seamlessly with the reliability and technical excellence of Swiss watchmaking. Every watch features domed sapphire glass with an anti-reflective coating, ensuring durability and clarity. The hardened stainless steel used in the Nostalgia and Amorous models adds a level of scratch resistance that few brands can match.
A Watch for Every Occasion
Whether you’re drawn to the sleek sophistication of the Nostalgia or the rugged durability of the Momentum, Söner Watches offers a timepiece for every style and need. The brand’s versatility ensures that its watches transition effortlessly from boardrooms to beaches, all while turning heads.
The Shape of Time
Söner Watches is more than a brand; it’s a revolution in watch design. By focusing exclusively on rectangular timepieces, the brand has redefined what a modern watch can be. Rectangular watches challenge the status quo, presenting an option that is both contemporary and steeped in historical elegance. Their unique shape speaks to individuality and confidence, making them a natural choice for those who dare to be different.
Explore the collection and discover why Söner Watches is the ultimate destination for those who see the world differently. Rectangular is not just a shape; it’s a philosophy.
