SÖNER's Library of Inspiration

Welcome to our watch blog, a dedicated space where passion for watches meets the story of our brand.
Dive into the world of design, expert craftsmanship, and the unique character of rectangular timepieces.

Söner Watches Wins the German Design Award 2026

Söner Watches Wins the German Design Award 2026

  Official Announcement Söner Watches Winsthe German Design Award 2026 Excellent Product Design Luxury Goods Category February 2026 · Frankfurt Award German Design Award 2026 Categ...

Oblong Watches: The Complete Guide (2026)

Oblong Watches: The Complete Guide (2026)

An oblong watch is any watch with a case that is longer than it is wide. The term covers rectangular, tonneau, cushion, and elongated oval case shapes. All are oblong. In watchmaking, th...

Söner: The World's Only Rectangular Watch Brand

Söner: The World's Only Rectangular Watch Brand

Söner Watches was founded in 2016 in Kungsbacka, Sweden with one specific commitment: build a watch brand dedicated exclusively to rectangular watches. Not rectangular as one line among ...

Söner Nostalgia: Best Quartz Tank Watch (2026)

Söner Nostalgia: Best Quartz Tank Watch (2026)

The Söner Nostalgia makes a bold claim: it's the best quartz tank watch in the world right now. While that might sound ambitious from an independent watch brand, the statement is backed by exceptio...

Söner Amorous vs Oris Rectangular: Which Should You Buy?

Söner Amorous vs Oris Rectangular: Which Should You Buy?

Two of the most compelling rectangular automatic watches under $2,500 come from very different directions. The Söner Amorous is built by the world's only brand dedicated exclusively to rectangular ...

Söner Amorous and Nostalgia: Two Swiss Collections Explained

Söner Amorous and Nostalgia: Two Swiss Collections Explained

The Amorous and Nostalgia are Söner's two Swiss movement collections, both built around the same 28x40mm rectangular case in 800HV hardened surgical steel. The Nostalgia runs a Swiss ETA...

The Definitive Guide to Rectangular Watches

Rectangular watches are not a variation of round design. They are a different design philosophy.

This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.

Explore the full framework and master the category.

Guide to Rectangular Watches