SÖNER's Library of Inspiration

Söner: The World's Only Rectangular Watch Brand

Söner Watches is the world's only watch brand dedicated exclusively to rectangular analog watches. Founded in 2016 by Freddie Palmgren in Kungsbacka, Sweden, Söner produces no round watches — eve...

Söner Nostalgia Review: A Swiss Movement Tank Watch, Tested in Detail

The Söner Nostalgia is our Swiss quartz movement tank watch, and this is an honest, detailed look at how it is built, how it performs and who it is for. Rather than crown it the best of anything, ...

Söner Amorous vs Oris Rectangular: Which Should You Buy?

The short answer: the Söner Amorous (from $620) and the Oris Rectangular (around $2,100) are both Swiss automatic rectangular watches, but they optimise for different things. The Amorous leads o...

Söner Amorous and Nostalgia: Two Swiss Collections Explained

The Amorous and Nostalgia are Söner's two Swiss movement collections, both built around the same 28x40mm rectangular case in 800HV hardened surgical steel. The Nostalgia runs a Swiss ETA...

Watches Like Casio: The Best Alternatives & Competitors

The short answer: the best alternatives to Casio depend on what you actually use a Casio for. If it's digital function — alarms, timers, world time — Seiko and Citizen cover the analog side whil...

Men's vs Women's Watches: What's the Difference?

Curious about the real difference between men’s and women’s watches, and how those differences should guide your next purchase? This in-depth guide breaks down size, design, features, and fit so yo...